Mobile retail apps are critical to succeed in today’s omnichannel commerce landscape, but many retailers are still behind the curve. This report provides an overview of the retail app market, successful tactics of the market leaders, and what retailers should do to get their mobile app strategies right.

Marketing to millennials is a top priority for many brands, but treating the demographic as a single group misses the opportunity for precise targeting.

eMarketer digs into the latest data on usage and advertising, three months after the Cambridge Analytica revelations.

Younger baby boomers are not a digitally clueless bunch, but a marketer cannot assume that they are as digitally active (and as mobile in their usage) as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.

Younger boomers are wealthier than Gen Xers and millennials. But with retirement—voluntary or involuntary—now on their horizon, many younger boomers are going to face new financial challenges for which they are not fully prepared.

Growing numbers of internet users in France and Germany now watch digital video, stream music and play games online. Younger people are leading this digital charge, while many older residents are more loyal to traditional media.

According to eMarketer’s latest global internet user forecast, 3.64 billion people are expected to go online regularly this year, of which 83.9% will use a mobile phone for access.

This report analyzes our latest forecast for US voice assistant and smart speaker users, with a special focus on the growing rivalry between Amazon and Google.

UK consumers are increasingly consuming quality, long-form digital video content, often on TV sets. Marketers’ heads are being turned, and they’re seeking placements in similar environments.

To drive and support digital transformation, marketing leaders must evolve their organization’s people, processes and partners. This report covers how modern marketing leaders can bring that to fruition.

This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.

Mobile apps are eating the world, and marketers need to get on board. This report provides an overview of paid and organic app user acquisition strategies, as well as some problems related to attribution and ad fraud.

With smartphones ubiquitous, marketers have new ways of linking online advertising with offline actions. This enhanced online-to-offline (O2O) view exposes a broader swath of the path to purchase and more accurately reveals advertising effectiveness.

We forecast that digital ad spending in China will grow by 25% in 2018, driven by mobile. Mobile internet usage has led to an uptick in total media time spent among adults in China.

Podcasting in Canada is becoming a mainstay in consumer media time, and brands are looking to better understand the opportunities in this emerging category.

This report analyzes our most recent forecasts for total media, traditional, digital and mobile ad spending in Europe.

All the social stats you need to know for 2018 and beyond. Bookmark this StatPack page to keep these key estimates handy throughout the year.

Advanced targeting on TV and cross-screen placement of video ads are hot advertising topics. This report examines their likely influence on deals conducted during the 2018-2019 TV Upfronts, Digital NewFronts and beyond

Total media ad spending worldwide will reach $628.63 billion in 2018, a 7.4% gain over last year. Mobile advertising’s share of spend is expected to climb to 29.2% this year.

More than half of all programmatic ad spending around the world goes to the “ad tech tax,” leaving less than 40% to go to working media. Advertisers looking for transparency are considering blockchain as a technological solution for this and other problems.

Total media, digital and mobile ad spending in 14 markets in Asia-Pacific: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

Digital video spending is growing on both ad-supported and subscription-based platforms, while TV ad spending will decrease for the first time since the Great Recession. Time spent on each of those mediums is following similar patterns.

While the use of virtual reality is not yet mainstream among consumers, specialized applications of the technology are proving useful in a variety of industries.

This report provides an in-depth analysis of eMarketer’s latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in Latin America.

US subscription-based video providers are growing their user bases and revenues as audiences move from traditional pay TV toward digital services they consider more affordable and flexible.