Report: Q4 2021 Digital Video Trends. Article: Marketers increasingly turn to TikTok for influencer marketing. Article: Following unprecedented pandemic growth, US mobile gaming continues upward climb.
Amazon’s expanded agreements with Universal Music Group chip away at long-standing tensions: Creators on Twitch have grown increasingly frustrated with harsh music rebroadcasting rules.
Livestreaming has become a prominent feature across the social media and digital video landscapes. Here’s how marketers are taking advantage of opportunities within the space.
Lockdowns in the UK drove up video consumption, and multiperson households made good use of their multiple screens. Advertisers now need to adapt to an audience that is more device-agnostic and content-hungry than ever.
Social video advertising is now capable of driving benefits throughout the funnel. Advertisers expect to prioritize a few key paid social strategies in 2022, including developing more native video ad creative, promoting creator videos as paid ads, investing more in ISR, and supporting efforts around still-emerging shopping livestreams on social platforms.