MAY 30, 2019
Ad Spend. As time spent with digital media increases, so does digital ad spend. In the UK, the proportion of spend attributed to digital is well ahead of the total time spent with digital. The UK ad market has been incredibly quick to embrace digital channels, which has led to an apparent imbalance when comparing time spent shares with ad spend shares.
MAR 28, 2019
“People want to listen to different types of on-demand content,” Amnet Argentina’s Figoli said, especially since traditional radio stations have limitations in terms of how far their AM or FM signal can travel. Everything tied to music—including content—presents huge opportunities for advertisers, since many choose to listen to ads in exchange for streaming free digital audio content.