Short-form video apps arrived in China in early 2017 and have established themselves as viable entertainment options, allowing users to create content in 15- and 60-second spurts. In fact, we estimate that average daily time spent with short-form video among mobile internet users has risen from 9.9% of total mobile internet time in Q3 2018 to 13.5% in Q2 2019. Meanwhile, time spent on over-the-top (OTT) apps experienced a slight decline.
The combination of new mobile gamer growth and increased activity from current gamers caused time spent with mobile gaming to rise significantly during the pandemic. We estimate that US adults spent an average of 27.3 minutes with mobile gaming apps per day in 2020, up 16.8% from 2019. Time spent with mobile gaming apps will decrease by 2.2% this year, falling to an average of 26.7 minutes per day.
Mobile app downloads across both major platforms increased by 7% year over year (YoY) in 2020 for a total of 218 billion downloads, according to App Annie’s State of Mobile report cited by TechCrunch. Previous Sensor Tower data found global consumer spending in mobile apps was also up from 30.3% for the App Store and 30% for Google Play from 2019.