DEC 18, 2019
Expect TikTok to draw more attention from US advertisers as it spreads its social video ad dollars. Marketers will have more options to diversity their social video ad dollars. Facebook will still be their main option, but marketers will find that they’re not as limited as they once were. Prediction No. 7: Product Placement Will Provide New Opportunities.
MAY 30, 2019
In order to arrive at forecasts for growth rates by media and by device, this analysis is followed by extensive assessments of historical and expected future growth patterns with regard to device adoption, multiple and overlapping device usage, population and demographic factors and competitors to existing devices and activities.
SEP 19, 2019
Another social platform that video marketers should monitor is TikTok, which is an app that allows people to create short videos and upload them with sound and visual effects. TikTok doesn't have a formal ad business yet. But the platform has increasingly been testing ad units, and select brands like Chipotle have partnered with TikTok influencers on campaigns.
MAR 2, 2020
Ambassadors currently drive an average of 3.94 referrals in a month, said Alicianne Rand, the company’s vice president of growth marketing, in a January 2020 article in Mobile Marketer. “Our ability to harness the power of our customers as growth drivers, I think that's going to be the future of social as it intersects with commerce.".
MAR 14, 2020
Growth in total ad spending. eMarketer has downgraded China's 2020 ad spending growth rate to 8.4% from 10.5%, due to a reduction in spend across all media formats, including digital. Growth in digital ad spending. eMarketer now expects digital ad spending in China to grow by 13% in 2020, compared with a previous estimate of 15.2%.
DEC 19, 2019
Ecommerce sales will grow at a solid rate of 12.8% in 2020, on par with its 2019 growth rate. Growth in ecommerce will account for 69% of total retail sales growth in 2020 and will largely be responsible for putting total retail growth above water, with nonecommerce sales climbing just 0.7%. What’s the forecast mean for retailers in 2020?
APR 26, 2020
MAR 27, 2020
MAR 25, 2020
JAN 21, 2020