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  • Article
     | 
    AUG 17, 2021

    An incoming tide of ad revenue swelled the social media platform’s $10B valuation and funding raise of $700M. Here’s how our Fintech and eMarketer analysts say meme stocks helped.

  • Article
     | 
    JUL 7, 2020

    A platform that we like to use for videos is TikTok. In fact, we recently went heavy into the app and hired a TikTok agency to work with us on creating ads and collaborating with influencers. We're working with TikTok directly now as well.

  • Audio
     | 
    NOV 3, 2020

    eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss Snapchat's surprising Q3 earnings. They then talk about the current TikTok debacle, how Facebook is monetizing WhatsApp, and the development of Facebook Gaming.

  • Article
     | 
    MAY 4, 2022

    This year, TikTok users in the UK will grow by 12.6% for a total of 17.5 million. TikTok, which overtook Twitter users last year, will surpass Snapchat users by year-end and continue its upward climb.

  • Chart
     | 
    OCT 27, 2021
  • Article
     | 
    MAY 16, 2021

    “Then there are the new platforms, like Clubhouse or TikTok. They haven’t figured out their ad strategy yet, so brands are realizing that influencers are their best conduits for reaching those audiences.”. In a March 2021 survey by influencer marketing platform Linqia, 68% of US marketers said they were planning to use TikTok for influencer marketing, up from just 16% in February 2020.

  • Article
     | 
    AUG 20, 2021

    Following Amazon’s example with its surging ad business (Amazon’s ”Other” revenues, composed primarily of advertising, increased 87% year over year (YoY) to more than $7.9 billion in its Q2 2021 earnings), marketplaces like Walmart, Instacart, eBay, and Etsy have already established meaningful high-margin digital ad businesses.

  • Article
     | 
    MAY 20, 2020

    TikTok’s social commerce features are not as robust as Instagram's or Pinterest's, but the popular short-form video app has been slowly adding shopping ads while integrating creators along the way.

  • Article
     | 
    MAY 7, 2021

    TikTok, meanwhile, has had a creator marketplace since last year. This year, it focused on ramping up advertiser awareness of how to leverage its wide base of creators, highlighting user-driven trends like #TikTokMadeMeBuyIt, a hashtag where people show off new purchases that were influenced by other users on the platform.

  • Audio
     | 
    JAN 21, 2021

    eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube's 15-second audio ads, and which sports Americans are currently most comfortable attending in-person.

  • Article
     | 
    APR 22, 2020

    Snap Inc. reported strong gains in both users and revenues in its Q1 2020 earnings on Tuesday, despite growing concerns about the impact of the coronavirus on worldwide ad budgets. Here are three takeaways for advertisers.

  • Article
     | 
    APR 30, 2020

    Facebook had a decent Q1, all things considered. Ad revenues rose 17% year over year, reaching $17.44 billion, and user growth was especially strong. There are now nearly 3 billion people using Facebook’s family of apps on a monthly basis worldwide.

  • Article
     | 
    JUL 16, 2020

    Marketers have long turned to social media to hear and respond to what people are saying, gauge sentiment, and inform and support their team's marketing strategy. But the coronavirus pandemic has put fresh emphasis on the practice known as social listening.

  • Audio
     | 
    OCT 5, 2020

    eMarketer vice president of content studio at Insider Intelligence Paul Verna speaks with Business Insider Intelligence senior research analyst Audrey Schomer and research associate at Insider Intelligence Daniel Carnahan about a recent report titled "Digital Trust Report 2020: How US social media users rank 9 major social platforms on privacy, safety, misinformation, ad annoyance and ad relevance." They break down the report into easy-to-understand bits and examine how users are helping to shape the popularity of the platforms examined in the report, available on eMarketer PRO.

  • Article
     | 
    MAY 3, 2021

    Its biggest new offerings will likely be attached to its TikTok competitor Spotlight, which it launched late last year. But the biggest social player to watch will be TikTok. It’s been rapidly introducing new ad products and features over the past year, especially in cutting-edge areas like social video ecommerce and livestreaming, and it shows no signs of slowing.

  • Audio
     | 
    AUG 18, 2020

    eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what's next for out-of-home advertising now that the US is sheltering in place. They then talk about college football's TV ad inventory being in jeopardy, TikTok's data collection practices and the social platforms that small businesses are most likely to advertise on.

  • Audio
     | 
    JAN 10, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about CCPA's arrival, TikTok's recent security and misinformation issues, Spotify's position on political ads, Facebook's deepfake ban, Delta Air Lines's "binge button" and more.

  • Article
     | 
    AUG 4, 2021

    The continued growth of TikTok. Even as TikTok and other short-video venues work toward developing their ad businesses, influencer marketing continues to be the primary way for brands to engage with those audiences. And, as brands ramp up their own ad and organic content production on those platforms, they’re also willing to pay influencers for their help.

  • Report
     | 
    MAY 1, 2020

    Douyin—China’s version of TikTok—and video sharing app Kuaishou, for example, both saw further increases in daily active users (DAUs) in February, compared with the same period in 2019. The pandemic has also led more businesses to try live streaming to convey ecommerce opportunities.

  • Article
     | 
    NOV 19, 2020

    With thousands of forecasts set to be published in 2021, our clients will have first-hand insights into the impact that COVID-19 will ultimately have on marketing and advertising, media, financial services, retail, healthcare and beyond.

  • Article
     | 
    MAY 21, 2020

    Additionally, we recently did advertising with [in-game advertising platform] Bidstack on Barstool Sports, and it had 300,000 views for a horse racing toy that people gambled on. It was pretty wild because there are no live sports. We're just finding creative ways to advertise. Are any other channels working well for you right now? Our email open rates have gone up with more people at home.

  • Article
     | 
    MAR 18, 2020

    Case in point: TikTok banned political ads in early October 2019, before Twitter did the same a few weeks later.

  • Chart
     | 
    OCT 18, 2021
  • Article
     | 
    JUL 21, 2021

    Stories are hardly a new social media format—they are nearly 8 years old on Snapchat and almost 5 on Instagram. But they are still heavily used for social media marketing, even as short-video platforms like TikTok have taken off.

  • Audio
     | 
    JUL 2, 2021

    On today's episode, we discuss what Google delaying getting rid of third-party cookies means for everyone, whether people will want to listen to audio on Facebook, what to make of TikTok's new mini apps called Jumps, Google's EU ad tech antitrust case, if moviegoing is making a return, what if time didn't exist, and more. Tune in to the discussion with eMarketer senior analysts Audrey Schomer and Sara M. Watson and analyst at Insider Intelligence Nina Goetzen.

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