In our June 2020 “Facebook Flash Survey” conducted by Bizrate Insights, only 18.7% of US social buyers said they paid for their most recent social purchase directly through a social app’s checkout process vs. 57.8% who completed the transaction on the retailer’s website.

Meta, the company formerly known as Facebook, owns the top four mobile apps worldwide, with WhatsApp, Facebook Messenger, Facebook, and Instagram seeing the most cumulative downloads between Q1 2014 and Q3 2021.

“Marketers are ignoring a large portion of potential buyers that aren’t in market now, but might be in the future,” said Jon Lombardo, global lead at LinkedIn’s The B2B Institute. “Brand marketing ensures that in two years, when those buyers are in market, you are top of mind over your competitors that don’t invest as heavily in branding.”.

In 2020, Facebook’s worldwide user base will grow 8.7%, nearly double the rate we had forecast before the global pandemic began.

That share is expected to increase to 54.8% by 2023, with US ad revenues growing at a faster rate than international ad revenues. Looking ahead: Twitter's US ad revenues will continue their flight in the coming years, passing $3 billion in 2023.

How badly industry players were hurt by Apple’s privacy changes in Q3: Peloton was hit hard, while Criteo and Airbnb went unscathed.

Since Apple’s AppTrackingTransparency (ATT) framework in iOS 14.5 took effect in late April, Facebook has experienced steadily worsening data loss as iOS users have adopted the update.

From shopper marketing to social listening, White Castle is all in on creating memorable moments and acquiring new customers. Hear how the iconic fast food brand is marking its first century with a renewed focus on innovation. Watch Industry Voices: Spotlight on CPG with White Castle CMO Lynn Blashford.

As such, understanding memes can be part of social listening—a tactic which has seen a resurgence due to the pandemic. According to a March 2020 survey by Gartner, for instance, 51% of marketing leaders worldwide said they were using social listening platforms to understand consumers’ changing preferences during the pandemic.

More buyers using the devices to shop.

According to a December 2019 survey by social analytics company Talkwalker, the two most common measures of success for an influencer marketing campaign were engagement rate and potential reach, cited by 45% and 44% of PR and marketing professionals worldwide, respectively.

This report explores the latest developments in the social media landscape, including the Facebook ad boycott and new monetization opportunities from the platforms, as well as our latest forecast for social network ad revenues.

Global retail ecommerce sales will decelerate to a 16.5% growth rate in 2020. Even as consumers transitioned en masse to ecommerce during the pandemic, the drag caused by multiple recessions internationally has reduced the overall outlook.

Reports from platforms like YouTube and TikTok have indicated users are interested in purchasing products live when recommended by creators they trust, hence why social platforms have launched funds and other features to attract and keep creators on board.