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  • Report
     | 
    OCT 15, 2019

    For example, penetration of TV streaming sticks, smart-home products and smart wristbands stood at 6.6%, 6.2% and 3.9% in H1 2019. Smartwatches have had more success, with penetration reaching 9.7% earlier this year. In all these cases, internet users in higher-income households were far more likely to own a device.

  • Report
     | 
    OCT 15, 2019

    Overall, just 7.4% of internet users ages 16 to 64 owned smart-home products, such as web-enabled utility monitors, and fewer than 7% owned a smart wristband or smartwatch. Smartphone penetration is very high, but most internet users still own PCs—and spend a lot of time using them. In H1 2019, 97.1% of internet users ages 16 to 64 in Argentina owned a smartphone, compared with 95.8% a year prior.

  • Report
     | 
    OCT 15, 2019

    Similarly, fewer than 10% of internet users in France owned a TV streaming device, smartwatch, smart wristband or smart-home product. A degree of conservatism was also reflected in media usage patterns. Traditional media still commands large audiences in France.

  • Report
     | 
    OCT 15, 2019

    While 46.4% of internet users in Denmark owned a smart TV, fewer owned a TV streaming stick or similar product (32.5%), smartwatch (10.1%) or smart wristband or smart-home product (9.5%). (Note: The 2019 sample population in Denmark was well-balanced in terms of age. The majority—58.8%—of respondents lived in urban areas, while 21.2% lived in suburbs.

  • Report
     | 
    OCT 15, 2019

    By contrast, smart-home products are struggling to gain traction. Just 8.3% of males owned this type of device and 4.5% of females. Here too, the most affluent homes were more likely to engage with these technologies, and ownership reached double digits. (Note: More than half, 54.8%, of the H1 2019 New Zealand sample lived in suburban areas, while 31.8% lived in cities.

  • Chart
     | 
    FEB 25, 2021
  • Report
     | 
    FEB 13, 2020

    According to Rakuten Intelligence, the top-gaining ecommerce category this past season was home improvement, which grew 43.9% vs. a year ago, followed by grocery/beverage (up 33.5%) and luggage (up 30.4%). Consumer electronics/major appliances jumped 17.7% to rank among the leaders, on the strength of smartphones, wearables and smart-home electronics.

  • Report
     | 
    OCT 15, 2019

    Perhaps surprisingly, just 7.4% of internet users polled owned a smart-home product—though ownership reached double digits among internet users in affluent households. Digital activities dominate media time for most internet users. Time spent with mobile activities continues to outpace other categories by a significant margin, GlobalWebIndex found.

  • Report
     | 
    OCT 15, 2019

    Smart wristbands were almost as popular, with overall ownership at 14.9%. More than one in 10 internet users polled had a smart-home product. All these shares were greater than in most other geographies polled. With respect to smartwatches, for example, only India and China came close to the 17.9% penetration rate in Hong Kong, registering 17.0% and 16.4%, respectively.

  • Report
     | 
    OCT 15, 2019

    Similarly, only 3.9% owned a smart-home product, such as a web-enabled home security device or energy monitoring system. Just 4.0% of internet users owned a smartwatch, and 1.6% owned a smart wristband. Digital entertainment, including TV, films and audio, isn’t reaching a large majority of Japan’s internet users.

  • Article
     | 
    APR 6, 2020

    Voice Tech and Smart Homes. Today’s infection-conscious consumers are becoming increasingly concerned that their mobile devices—which are touched more than 2,600 times per day, according to one study—can spread coronavirus.

  • Report
     | 
    OCT 15, 2019

    Some 17.0% of India’s web users owned a smartwatch, and 10.3% had a smart wristband. Ownership of virtual reality (VR) headsets had slipped between 2018 and 2019, from 7.4% to 6.8%—but this remained greater than comparable shares in many other countries, including China (5.0%) and Indonesia (4.7%). Smart-home products are gradually taking off as well, reaching 11.9% of respondents in H1 2019.

  • Report
     | 
    OCT 15, 2019

    Respondents in middle- and lower-income homes were almost as likely as the most affluent to own smart-home products, such as security systems that can be monitored remotely via a mobile app. Again, total ownership was not high, at 7.5%. Social networking is one digital habit that does touch nearly all of Switzerland’s internet users.

  • Report
     | 
    OCT 15, 2019

    Germany’s web users have typically been less keen on devices such as smartwatches, virtual reality (VR) headsets and smart-home products—not least because of concerns about data privacy and security. That said, affluents were much more likely to own any of these items. Ownership of smart TVs is approaching 50%. But age is a major determinant in the uptake of digital entertainment.

  • Report
     | 
    OCT 15, 2019

    Smart-home products, which are newer to the market, lingered below 10% of internet users in H1 2019, but the distribution across demographic groups was similar to that of smart TVs. Older respondents—except those ages 55 to 64—were more likely than younger ones to own such products, and penetration among internet users living in affluent homes was well into double digits.

  • Report
     | 
    OCT 15, 2019

    But ownership of smart-home products—such as household energy monitors—was modest, at 7.8%. Just 2.5% of respondents owned a virtual reality (VR) headset. About 10% owned a smartwatch. Voice search may be a different matter, especially with Amazon and Google continuing to promote their in-home smart speakers.

  • Report
     | 
    OCT 15, 2019

    Even fewer (3.3%) owned a smart wristband. Smart-home devices sat between the two, with overall ownership at 6.0%. On the other hand, many internet users in the Philippines are adopting behaviors that don’t depend on owning new devices. Use of smart speakers and voice search, with in-phone options such as Siri or Cortana, is a prime example.

  • Report
     | 
    OCT 15, 2019

    In H1 2019, smart wristbands, smart-home products and virtual reality (VR) headsets all registered less than 8.0% ownership. Multiple TV and audio activities illustrate the coexistence of various entertainment formats. Most TV viewers in Poland still watch live broadcast TV. Nine in 10 internet users ages 16 to 64 polled in H1 2019 had done so in the prior month.

  • Report
     | 
    OCT 15, 2019

    Smart wristbands were less popular, though, with just 5.0% of all respondents owning one, compared with 4.4% in 2018. Only 7.5% of respondents owned a smart-home device. Smart TVs were the exception to this rule, with half (49.7%) of internet users owning one in H1 2019. Among 25- to 44-year-olds and respondents in middle- and high-income homes, that share was over 50%.

  • Report
     | 
    OCT 15, 2019

    Nearly 12% of respondents owned a smart wristband, and smartwatch ownership rose above 10% for the first time, though it’s not clear whether greater numbers of consumers will adopt these technologies in the future. Smart-home products may be gaining momentum, however. Such items are relatively new to Ireland’s market, but 12.9% of males and 10.4% of females said they owned one.

  • Report
     | 
    OCT 15, 2019

    Fewer than 4% of respondents in Egypt owned a smart wristband, a TV streaming stick or a virtual reality (VR) headset in H1 2019. Slightly more (6.6% and 5.2%, respectively) had a smartwatch or a smart-home device, such as a household energy monitor linked to a phone app.

  • Report
     | 
    OCT 15, 2019

    But ownership of many other digital items—including smartwatches, smart wristbands and TV streaming sticks—remained below 8.0%. Only 10.7% of internet users owned a game console. A mere 2.9% of respondents said they owned a smart-home device, such as a home energy consumption monitor that could be managed via a mobile app.

  • Report
     | 
    OCT 15, 2019

    Fewer than 9% had a smartwatch, smart wristband or smart-home product—though penetration of all three device types was over 11% among respondents living in the most affluent households. Usage of voice assistants is progressing at a slightly faster rate, though. In H1 2019, 19.0% of respondents reported using voice search or a device responding to voice instructions within the previous month.

  • Report
     | 
    OCT 15, 2019

    While 11.3% of all respondents owned a smartwatch and 11.1% owned a TV streaming stick or similar device, the share owning a smart-home product was just 3.6% in early 2019—equivalent to the share owning a virtual reality (VR) headset. About 8% owned a smart wristband. Of course, many digital activities don’t require a specialized device. Social networking is an outstanding example.

  • Report
     | 
    OCT 15, 2019

    It’s a bit early to tell how smart-home devices will fare in this marketplace. As of H1 2019, just 7.1% of internet users ages 16 to 64 owned such a device. On the other hand, ownership correlated directly with affluence, rising to 9.2% of internet users in the top 25% of homes—signaling that more consumers could eventually come onboard. Other digital devices have yet to take off in the country.

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