Some hosts like SparkPost and programmatic platform TripleLift gave attendees gift cards to a food delivery service as a way to drive attendance to ensure a strong number of leads were still captured and to keep the “Lunch & Learn” feel. But it is important to note that even the best virtual experience can’t replace in-person interactions.
They’re not going out to restaurants, so they’re buying items to prepare meals at home. Are your stores based only in the Northeast? Yes, we service from Washington, DC, north through Connecticut. Did you see more traffic in certain areas, especially as some consumers left big cities for the suburbs? We did see some migration.
Media agency Magna Global is forecasting a 13% drop in national TV during 2020, punctuated by deep cuts in travel, restaurant and theatrical movie ad dollars. According to Magna, retail, finance and automotive ad categories are under considerable pressure as well.
Are Food Delivery Drivers Eating My Meal? Marketer junior forecasting analyst Nazmul Islam and principal analyst Andrew Lipsman tell us the likelihood that your food delivery driver has eaten some of your meal. How are people using food delivery apps, and how can they make the unit economics work for everyone?
But when I came into this business, we weren't winning in the daily, so we had to make sure that we were driving transactions and bringing more people in to the restaurants. Now, we've been lucky that we've been able to build the brand [because] some investments you make are much more brand-oriented over time.