In December, we published our first forecast for Pluto TV ad revenues. Pluto TV, a free streaming service operated by ViacomCBS, will receive $786.7 million in net US ad revenues in 2021, a 77.7% increase over the previous year. In 2022, Pluto TV’s net US ad revenues will surpass $1 billion annually for the first time.

Advertisers may never see the likes of Nielsen again: NBCUniversal announced it is creating an independent measurement system in partnership with other firms.

Digital ad fraud is still a major problem in the programmatic ecosystem, with advertiser losses estimated in the billions of dollars annually. This report explores how advertisers, publishers and partners are protecting themselves.

YouTube is the single biggest source of supply in US CTV advertising. The digital video platform’s outsize role in the US CTV space is particularly striking given that advertisers can’t access CTV inventory on YouTube on non-Google platforms (e.g., Roku).

Want TV viewers to notice your ads? Try this.

YouTube viewing is shifting to connected TV (CTV) screens, a behavioral change that could help make YouTube a powerful alternative for TV advertisers moving dollars to digital video.

Connected TV (CTV) advertising was a beneficiary of pandemic trends and remains one of digital advertising’s fastest-growing channels. Last year, linear TV decreased in importance to advertisers, as cord-cutting accelerated and more programmatic CTV inventory became available than ever before.

A major challenge in measuring connected TV (CTV) audiences is that most of the time people spend streaming happens devoid of advertising.

Ad-supported video-on-demand (AVOD) platforms saw strong growth in ad revenues last quarter, a bright spot in the overall ad market during the pandemic.

When asked about their priorities for the year in SEMRush’s “State of Content Marketing” report, the most popular answer, with 79% of marketers agreeing, was generating quality leads.

The majority of premium OTT viewing is on CTV devices like Roku or smart TVs that connect directly to the internet.

“User IDs fuel most programmatic advertising spend today and as they disappear, algorithms will need to rely on other data points to drive and optimize spend.

Fifty-seven percent of digital advertisers are planning to increase their ad spend in H1 2021, and connected TV (CTV) and over-the-top (OTT), in particular, are expected to see gains, according to a recent Verizon Media study.

With COVID-19 putting pressure on media budgets, advertisers are figuring out how to realign their OOH strategies.

This report describes how the pandemic, operating systems, and a new US president will affect mobile advertising.

The video streaming industry has become more competitive than ever, and marketers are figuring out how to build media plans around the fragmented market.