MAR 28, 2019
It also examines what’s driving the ad market in 2019, including mobile, video and programmatic advertising. KEY STAT: In 2019, digital advertisers in Canada will spend CA$8.80 billion ($6.79 billion) on digital ads. That equates to more than 53.5% of the total ad market. What’s Inside:. This report explores ad spending in Canada, highlighting critical trends and influences.
FEB 6, 2019
When US media buyers were asked by Digiday about their biggest concerns for programmatic advertising in November 2018, more of those surveyed pointed to ad fraud than anything else, except for lack of transparency, which is the underlying condition making most ad fraud possible.