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  • Audio
     | 
    APR 15, 2021

    On today's episode, we discuss Amazon's current size, how much more of the market it might swallow, and whether others could ever compete. We then talk about Best Buy's new membership program, Instacart, DoorDash, and Walmart getting into financial services, and how much in-store foot traffic has recovered in 2021. Tune in to the discussion with eMarketer analysts at Insider Intelligence Daniel Keyes and Blake Droesch.

  • Audio
     | 
    APR 14, 2021

    Apple plans to roll out a major update to iOS this spring, requiring an opt-in before apps can track users across channels. "Behind the Numbers" host Marcus Johnson turns the tables on eMarketer principal analyst at Insider Intelligence Nicole Perrin to ask about the latest research on AppTrackingTransparency opt-ins, the China Advertising ID (CAID), and how advertisers are preparing.

  • Article
     | 
    JUN 4, 2021

    The show itself is packed with opportunities for brands, including 2 minutes of standard ad programming and native, host-read ads similar to those found in podcasts, as well as sponsored segments, with Walmart coming on as the show’s debut sponsor. As Roku leans more heavily toward advertising, marketers can look forward to more opportunities to capture connected TV (CTV) viewers.

  • Article
     | 
    NOV 20, 2019

    Next year, the average US adult will spend more time listening to digital audio—whether that’s streaming radio or podcasts—than traditional radio, according to our estimates. As adoption continues to grow, so does advertiser investment.

  • Audio
     | 
    JUL 19, 2019

    eMarketer analyst Ross Benes and vice president of content studio Paul Verna discuss Netflix's first-ever quarterly subscriber loss. They also consider other implications from the company's lower-than-expected Q2 2019 earnings, including the effect of a recent price hike on the company's revenues, the competitive landscape and the cost of funding original and licensed content.

  • Audio
     | 
    JUL 30, 2019

    eMarketer principal analysts Nicole Perrin and Andrew Lipsman, along with senior forecasting director Monica Peart, discuss Q2 results for Amazon and Google. They also chat about Equifax's $700 million fine, Amazon delivering packages to your trunk and interesting findings from Prime Day.

  • Audio
     | 
    JUN 5, 2019

    eMarketer principal analyst Mark Dolliver and senior analyst Paul Briggs talk through the new eMarketer report collection: “Time Spent with Media 2019.” They cover trends in digital and traditional media usage across geographies, including digital video, TV, social platforms and mobile.

  • Audio
     | 
    APR 24, 2019

    In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman assesses Pinterest's recent IPO. How did it fair? What does it mean for the company going forward—and what might trip it up along the way?

  • Audio
     | 
    APR 11, 2019

    In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna talks about March Madness and the NCAA men’s and women’s basketball tournaments. He explains who's watching, how they're watching, and how much advertisers are dropping on the Final Four event.

  • Article
     | 
    MAR 24, 2021

    Music and podcast streaming service Pandora ranked highest in terms of brand awareness among US teens and adults, topping rivals Spotify, Apple Music, and rapper Jay-Z's streaming service, Tidal. More like this:. Article: How the pandemic affected our UK digital audio listener forecast. Article: Spotify podcast listener numbers will surpass Apple’s this year.

  • Audio
     | 
    APR 12, 2021

    On today's episode, we discuss why shoppers like livestream shopping, why brands are keen to get involved, why it took off in China, and why it hasn't had as much success in the West—yet. We then talk about when Amazon Prime Day might be this year, Amazon considering opening a chain of discount stores, the top reason for online grocery shopping, and the places people typically begin their search when shopping for a product online. Tune in to the discussion with eMarketer senior researcher Man-Chung Cheung and analyst at Insider Intelligence Daniel Keyes.

  • Chart
     | 
    MAY 13, 2021
  • Report
     | 
    JAN 11, 2021

    Programmatic accounts for an even smaller share of the podcast ad market, but it’s growing rapidly. We expect US programmatic podcast ad spending to more than double this year—again—though it will still come in well below $100 million. What’s changed: We increased our estimate of digital audio services ad growth dramatically between July and October.

  • Audio
     | 
    APR 9, 2021

    On today's episode, we discuss Facebook letting users choose how their News Feed looks, Clubhouse adding tipping, tech giants betting people are ready for augmented reality (AR) glasses, making the most of "micromoments," Apple making a car, what happens when you look down at your phone while walking, and more. Tune in to listen to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and senior analyst at Insider Intelligence Sara M. Watson.

  • Audio
     | 
    APR 8, 2021

    On today's episode, we discuss when the right time is for post-pandemic ads, what should be considered when making that decision, and who's doing a good job so far. We then talk about how to handle the privacy paradox, the relevance of "digital campfires," and what customers really want online. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.

  • Audio
     | 
    APR 7, 2021

    On today's episode, we discuss the new landmark TV (and streaming) rights deal with the NFL, the significance of Amazon's involvement, and what this means for sports viewership in the coming years. We then talk about Roku's new branded content studio, how long marketing videos should be, and the greatest driver of ad-supported video. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

  • Article
     | 
    SEP 25, 2020

    Programmatic podcast ad spending, which we are forecasting for the first time this year, is growing at a fast rate from a small base.

  • Chart
     | 
    MAY 7, 2021
  • Audio
     | 
    APR 6, 2021

    On today's episode, we discuss how the "Big Three" are driving the digital rebound, what we can expect from TV, and a step change for radio advertising. We then talk about the importance of YouTube recommending products shown in videos, consumer awareness of the sunsetting on third-party cookies, and how much Apple's privacy changes could affect Facebook's ad revenues. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

  • Article
     | 
    SEP 3, 2020
  • Article
     | 
    AUG 4, 2020

    More than one in five digital radio ad dollars will go toward podcasts

  • Article
     | 
    MAY 28, 2020

    The US podcast audience grew tremendously in 2019, as significant investments from major audio streaming services made podcast content more accessible. We now estimate that there were 92 million monthly US podcast listeners in 2019, up more than 15 million from our previous estimate of 76.4 million.

  • Article
     | 
    JUL 12, 2019

    The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC.

  • Article
     | 
    APR 30, 2019

    Podcasts still have a ways to go before catching up with traditional radio. As marketers try to reach the growing audience of digital audio listeners, podcasts stand out in a few key ways.

  • Article
     | 
    JAN 23, 2020

    Many US podcast listeners tune in frequently, and three in 10 daily listeners have bought products based on podcast ads, according to research from CivicScience.

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