This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.

Two years in, Meta’s latest ecommerce effort fails to resonate: Ecommerce could soften the blow to its ad business, but it’s struggling to catch on.

The tenure of chief marketers is shrinking each year, while responsibilities grow. To survive, CMOs need to redefine their remit to align with the business, advocate for the customer, and deliver results.

That’s made it harder for advertisers to pin ads performance declines on a sole factor this year. Some advertisers—especially major brands—may be reluctant to make large budget shifts until they can isolate variables and have a clearer view of their impact on advertising. How Facebook Advertisers Are Adapting to Changes.

In March, just over half of email opens worldwide came from Apple devices using Mail Privacy Protection (MPP), a feature released in September 2021 that prevents email senders from receiving data on Mail app users’ device usage, among other information. About one-third of opens came from webmail, while the remaining slice was split fairly evenly between desktop and mobile.

China’s digital ad market will expand in the coming years, but growth pace to slow: Government restrictions on data transfers and collection of personal info to weigh on Big Tech.

Ad industry looks to reform video ad measurement: Competition among providers heats up in bid for cross-screen, cross-platform solutions.

Cryptocurrency needs to fix its public relations problem: Visa’s study of the five types of crypto-aware consumers suggests negative impressions of cryptocurrency could be the default before they become more informed.

It’s still early days, but augmented reality is showing real potential for social commerce. Brands can use the technology to improve the experience and help customers make more informed purchase decisions.

In September, Meta revealed that a bug had caused it to underreport ad performance on iOS by about 15%. Repeated scandals have also caused consumer mistrust and brand safety concerns.