Cord-cutter: Someone who once had but then cancelled a pay TV service. Cord-never: Someone who never subscribed to pay TV in the first place. Cord-trimmer: Someone who cut back on their pay TV service level but still subscribes. Esports: Organized gaming competitions among professional players and teams.

Expected to hit the market in Q1 2020, the service will be free and ad-supported to existing pay TV customers of NBC parent Comcast, including competitors such as Charter, AT&T, Cox and Dish Network, according to a report from CNBC. For non-pay TV customers, the service will carry a monthly fee of around $12 per month, according to the report.

Estimates of TV and digital video viewers, pay TV and non-pay TV viewers, OTT video viewers, linear OTT viewers, over-the-air (OTA) TV viewers, time spent with TV and video and Netflix subscribers; we also include breakouts of viewership by device platform. Estimates of the content budgets and number of scripted series of major streaming services and TV networks.

Dish Network didn’t fully make up its pay TV subscriber losses with Sling TV, but it mitigated the damage. Most US pay TV providers have also focused on delivering broadband connectivity in addition to their core services—a logical extension of their businesses, and a necessity for high-quality video streaming.

Both OTT groups watched considerably less pay TV than TV-only viewers, defined in the study as people who watch either free channels via over-the-air (OTA) antennas or traditional pay TV (delivered by cable, satellite or telecom providers).

We estimate that by the end of 2019, more than one-third of US households did not have a pay TV subscription, including 18.7% of households that had cut the cord and 15.6% that never had a pay TV subscription. Bright Spots for TV. If there are bright spots for TV, they aren’t likely to appear until Q3.

TV Everywhere refers to the system operated by a streaming service for a TV, cable or satellite network—or by an MVPD—that requires users to authenticate their pay TV subscriptions to access the content. On the national/network front, automation is further along and present in systems designed for advanced target data deals and programmatic transactions of select national inventory.

That contract does not preclude traditional TV broadcast deals that Blizzard has in place for OWL with Walt Disney Company pay TV networks Disney XD and ESPN. Twitch reportedly paid $90 million for streaming distribution rights to OWL, according to Newzoo.

Cord-cutter: Someone who once had but then cancelled a pay TV service. Cord-never: Someone who never subscribed to pay TV in the first place. Cord-trimmer: Someone who cut back on their pay TV service level but still subscribes. Esports: Organized gaming competitions among professional players and teams.

"Pay TV providers, such as cable, satellite and telecom, have been embattled in recent years as digital video platforms have encroached upon their audiences, causing losses in pay TV households,” said eMarketer vice president of forecasting Monica Peart.

Growth estimates and the key near-term drivers for addressable, programmatic, and over-the-top TV.

Cord-cutter: Someone who once had but then canceled a pay TV service. Cord-never: Someone who never subscribed to pay TV in the first place. Cord-trimmer: Someone who cut back on their pay TV service level but still subscribes. Esports: Organized gaming competitions among professional players and teams.

For the foreseeable future, there will still be more pay TV viewers than those in the non-pay-TV category, but that gap keeps closing. It’s important to keep in mind that, like many of our forecasts, this one reflects pre-pandemic data and assumptions about the economy.

This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.

The Pay TV Landscape. As of June 2018, pay TV subscriptions in Brazil had fallen slightly from 25.2 million in September 2016 to 25.0 million, according to data published by Business Bureau (BB). Even though Brazil had the largest number of pay TV subscribers in Latin America—due to its significantly larger population—pay TV reached only 37% of households.

We expect the number of US cord-cutters—adults who have cancelled a pay TV service and continue without it—to climb 18.9% this year to 39.3 million. And we forecast the number of cord-cutter households will increase by 17.8% to 18.4 million. Meanwhile the number of pay TV households in the US is expected to decrease by 3.0% in 2019, to 87.9 million.

Netflix also established a partnership with pay TV service Sky to offer its platform to subscribers (this applied to Germany and Italy as well). This year, Netflix will account for 74.0% of subscription OTT users in the UK. Competition in the streaming video market is expected to spur growth in the UK.

According to eMarketer’s TV viewer projections released in July, the number of US cord-cutter households will climb more than 19% this year to 21.9 million, reducing the number of pay TV households to 86.5 million. Also affecting TV ad spending is viewing time, which will drop 3.0% to 3 hours, 40 minutes on average among US TV viewers in 2019.

The cancellation of live sports, as well as growing unemployment, will cause some consumers to cancel their cable subscriptions: In fact, 9.2% of respondents to the Business Insider Intelligence Coronavirus Consumer Survey said they had already canceled or were planning to cancel their pay-TV subscription due to the pandemic.

Smaller shares used apps or pay TV. How many German internet users are watching sports via digital channels? A July 2018 PwC report noted that 39% of German internet users employed streaming services to watch sports, with 21% using free over-the-top (OTT) services and the remaining 18% using a combination of free and paid services. What sports are available to watch via streaming in Germany?

The same study estimated that multiscreen users with access to sports would constitute nearly 13% of pay TV subscribers in France in 2018. It’s important to note that live viewing is still important to many of France’s sports fans.