Geography

Asia-Pacific (140)
Europe (276)
Latin America (105)
Middle East & Africa (19)
North America (552)
Worldwide (178)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
927 Results
Filter
Sort by: Relevance | Date
  • Article
     | 
    NOV 5, 2021

    Since Apple’s AppTrackingTransparency (ATT) framework in iOS 14.5 took effect in late April, Facebook has experienced steadily worsening data loss as iOS users have adopted the update.

  • Article
     | 
    MAR 14, 2022

    Oddly enough, Kroger splits its on-site traffic with Instacart, which mediates the online experience for many of Kroger shoppers. So its strong rankings on traffic likely refer to its partnership with third-party publishers—including its partnership with Roku on CTV ads—for display and video inventory.

  • Article
     | 
    MAR 31, 2022

    As with most digital behaviors, younger age groups are the most likely to be digital video viewers—particularly those with their own disposable income. Monthly digital video viewership is particularly high among 18- to 24-year-olds, at 97.2%. Other younger cohorts (ages 12 to 17 and 25 to 34) also display penetration rates above 90%.

  • Article
     | 
    MAY 5, 2022

    Meta has tried to rebuild those bridges via more transparent privacy rules and tools that let advertisers avoid being displayed alongside sensitive subjects, but there’s still a long way to go; in a March survey from Cheetah Digital, 63% of respondents said they’d like to buy from brands that don’t advertise on Facebook.

  • Article
     | 
    MAY 20, 2022

    To display an image of the product to remind customers of their previous interests. To reduce cart abandonment. Automated catalog texts are powerful messages that enable retailers to update customers in real-time. If prices drop, all interested shoppers receive an alert. If a shopper browses an out-of-stock product, you can alert them the moment it becomes available.

  • Report
     | 
    JAN 11, 2022

    An exception are ISR video ad placements, which are more expensive than in-feed ads—though that’s “not because they’re video but because they’re premium,” said Adam Gerber, vice president of social and digital performance at Horizon Media. Barriers to creating effective video ads for social have reduced significantly.

  • Chart
     | 
    DEC 8, 2021
  • Article
     | 
    FEB 7, 2022

    When the mid 2000s ushered in a digital-first emphasis, high-quality visuals became the key driving factor of brand success. In the times ahead, the only brands that will thrive will be those that deliver exceptional visual experiences that are fast, highly relevant, and consistent in quality. To that end, many brands must reassess their content-management workflow and related technologies.

  • Article
     | 
    JUN 1, 2022

    Analyst take: Linear TV ad prices keep rising but are still cheaper than digital options—at least on a per-viewer basis—due to TV having big reach but little targeting options. But if TV prices get too high, social video could become more attractive, explains senior analyst Ross Benes. “Another option for advertisers wanting reach is audio,” says Benes.

  • Article
     | 
    SEP 8, 2020

    Retailers have traditionally leaned marginally toward direct-response advertising rather than branding, and thus they slightly exceed industry averages when it comes to spending on search rather than display.

  • Audio
     | 
    SEP 16, 2020

    "Volatility" has been the watchword of the pandemic in regards to programmatic display ad buying. Nicolas Bidon, CEO of Xaxis, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the programmatic media firm has experienced in recent months, and what's coming as targeting and attribution challenges mount.

  • Audio
     | 
    APR 21, 2021

    Almost all digital display advertising is transacted programmatically now—but that doesn't mean programmatic isn't still evolving. Gila Wilensky, president, US at programmatic media firm Xaxis, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Xaxis is expecting for the next 10 years of programmatic advertising, including how AI will continue to evolve in the space, how addressability and measurability will change post-cookie, and what the maturation of ecommerce means for digital advertising.

  • Article
     | 
    FEB 6, 2020

    As more people watch video content on their mobile devices, the nature of mobile video monetization is changing. This is particularly the case for programmatic advertising, which we define as an automated, technology-driven method of buying, selling or fulfilling digital display ad placements. Overall, mobile video ads sold programmatically generated $19.93 billion in revenues in 2019 in the US and will generate $24.87 billion in 2020.

  • Article
     | 
    NOV 4, 2021

    Advertisers in the Middle East and North Africa spend more on social than on any other digital ad format. In 2020, $1.73 billion went to social advertising, more than double what the next biggest format, video, brought in.

  • Performance Metrics
     | 
    APR 1, 2020
  • Article
     | 
    JUN 10, 2020

    With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during H1 2020. We finalized our most recent complete forecast on March 6, 2020, before the cascade of drastic social distancing and market declines began in the US. Since then, we have provided guidance through a series of "Analyst Take" notes on US ad spending. Guidance for US search, out-of-home, display, digital video and TV are now available. We also issued ad spending guidance in Canada, China, France, Germany and the UK. We will update our full-year forecast for ad spending again in June.

  • Article
     | 
    MAY 10, 2022

    Here’s a brief history of the advertising channel that’s projected to reach 504 million global listeners by 2024:. 2004–2012: Digital formats, analog advertising. In the early days of podcasting, podcast creators and publishers began to monetize their content by simply recording their ad reads directly into the audio file for the specific podcast episode at hand.

  • Article
     | 
    MAR 23, 2022

    The digital collectibles were sold as “blind boxes”: The content was revealed only after unboxing to help drive repeat purchases. They cost RMB 59 ($9.14) apiece. To spur interest in luxury goods. Burberry sold 1,000 scarves paired with NFTs of the brand’s deer mascot wearing each scarf during the 2021 Singles Day. Buyers could display their digital collectible as wallpaper or send it as an emoji.

  • Article
     | 
    FEB 22, 2022

    Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long. The No. 2 spot goes to Facebook, which captures a 60.8% share, while TikTok takes third with 53.9%.

  • Report
     | 
    MAR 8, 2022
  • Article
     | 
    MAR 30, 2022

    This may already be happening, as evidenced by recent high-profile acquisitions involving Magnite, Digital Turbine, Microsoft, Twitter, and AppLovin, to cite a few prominent examples. Because changes in the identifier landscape will unfold gradually, marketers, publishers, and ad tech intermediaries have time to come up with alternatives.

  • Article
     | 
    APR 21, 2022

    Twitter Shops, which we reported in March is being tested and would allow brands and retailers to display up to 50 products in an in-app storefront. A potential foray into podcasting. Its crowdsourced Birdwatch program, designed to combat misinformation on the platform. Additional performance marketing tools, designed to better compete with Meta’s Facebook and Instagram.

  • Report
     | 
    OCT 11, 2021
  • Audio
     | 
    MAR 10, 2021

    The intermediation of programmatic transactions opened up a number of opportunities for fraud and data leakage in display advertising. Christiana Cacciapuoti, executive director at industry consortium AdLedger, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the latest tests of the CryptoRTB protocol, how it will help advertisers avoid fraud, and what advertisers need to understand about cryptography in programmatic transactions.

  • Report
     | 
    FEB 17, 2022

    One of the largest national grocery chains, Metro, reported a surge in online activity in its fiscal Q1 2022 (ending December 18, 2021). “With this rapid spread of omicron, … a lot of people stayed home and went back online or went online,” said Eric La Flèche, the company’s CEO, during the earnings call. The company also reported a 167% increase in online sales over the past two years.

Others also searched for