China’s Singles’ Day is no longer just a discount shopping event, as participating digital giants are now leveraging livestreams, new product launches, and novel technologies to enhance customer engagement and the buying experience.
Walmart-owned Flipkart is carving out a competitive edge in apparel,fashion, and electronics. It’s been consolidating the market, acquiring firms like electronics recommerce platform Yaantra and fashion platform Myntra. Flipkart also began ramping up its digital grocery offerings to compete with other big players like Amazon.