[These interactions take place] in our web and mobile applications, but also through other communication channels, whether that’s email, SMS, our member services contact center, or the self-assistance programs we have in place. Every one of those touchpoints is part of the customer experience and journey.

Mobile and Desktop. Overall, US adults still spend more time consuming media via mobile than they do on “other connected devices.” But amid rising adoption and usage of OTT video services, “other connected devices” have become dominant for consumers to access and consume digital video content.

The news: Digital therapeutics (DTx) vendor Happify Health unveiled the first prescription digital therapy to treat patients with both major depressive disorder (MDD) and generalized anxiety disorder, a web and mobile app dubbed Ensemble.

This is no surprise, given the amount of social networking that takes place on mobile. It’s also relevant that GlobalWebIndex includes YouTube in its list of social media platforms; that likely increases penetration and time spent with the medium.

But the news of the shutdown—and the app’s popularity—are a reminder of just how popular and widely used ad blockers are across web browsers. Read more about the future of ad blockers.

Presently, the US Department of Justice deems digital assets—including websites, mobile apps, and other online and electronic tools—ADA compliant if they adhere to level A or AA of the Web Content Accessibility Guidelines (WCAG) 2.0, a worldwide standard for web content accessibility.

During Facebook’s Q3 2021 earnings call, CEO Mark Zuckerberg declared, “As Apple changes make ecommerce and customer acquisition less effective on the web, solutions that allow big businesses to set up shop right inside our apps will become increasingly attractive and important to them.”. Acting on the Opportunities: Amazon Advertising Strategies for Brands.

This finding is especially notable given how mobile-centric China is. The second draft PIPL was open for public comment until late May. A third and final draft is expected to be up for review before the law passes by the end of this year. In the meantime, Beijing is continuing to clamp down on high-profile tech companies over their data practices.

They have become the industry standard for creating mobile AR applications for iOS and Android and are accelerating mobile AR development. ARKit and ARCore are also helping to democratize AR creation. They enable individual companies to create their own branded experiences (e.g. Ikea furniture placement), and are spurring publishers to create business-focused platforms for AR development.

Identity resolution is in a state of flux in the US advertising industry, with third-party browser cookies and mobile IDs being ushered out in the name of consumer privacy.

Find out how the financial services industry is accelerating its adoption of mobile-first marketing

The average time spent per day with mobile was 2:05—a full hour less than the 3:05 spent each day with desktops/laptops and tablets, and also less than time with broadcast TV (2:16). Web users continue to resist the appeal of some newer digital devices, partly because of data privacy and security concerns.

Ron Cohen, vice president of product strategy at Claritas, noted that the mobile skew in millennials’ deal-seeking “makes them more susceptible to the real-time location-based model.” For instance, millennials are apt to be the ones seeing a mobile ad promoting a special at Target as they pull into that store’s parking lot. Mobile also comes into play in millennials’ holiday shopping.

According to Juniper Research, global mobile business messaging traffic hit 2.7 trillion in 2020, up 10% from 2019. Brands are using SMS in various customer communication applications, including marketing messages, customer support, transactional messages, and more. What is driving growth for SMS marketing?

In H1 2020, only 7.9% of Argentina’s internet users owned smart home devices, such as web-enabled energy monitors. Just 7.8% owned a smartwatch. Similarly, penetration of smart wristbands was greater than in 2019 but still very low at 4.1%.

Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

For the majority of web users, digital audio and video coexist happily with traditional broadcast media. Broadcast TV is very much alive and well in China, in conjunction with time-shifted and digital viewing options. Nearly 89% of internet users watched live TV in the month prior to polling.