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  • Article
     | 
    NOV 18, 2021

    Google staying out of the metaverse fray will help its case in various antitrust investigations that claim Google has gotten too big and is using its dominance in search, shopping, and smartphone operating systems in an anticompetitive manner.

  • Article
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    OCT 28, 2021

    Semiconductor shortages are shrinking the global smartphone market and threatening holiday supplies:. Global smartphone shipments slipped 6% in Q3 2021, per Canalys—and market dynamics are shifting as vendors navigate component shortages and struggle to meet demand.

  • Report
     | 
    OCT 21, 2021

    PC penetration remains high, but significantly lags smartphone ownership. In H1 2021, 95.9% of internet users in Ireland ages 16 to 64 owned a smartphone, while 80.1% owned a desktop or laptop. Those shares had hardly altered from H1 2020. Tablet penetration recorded a marginal YoY decline from 51.6% to 49.0%.

  • Report
     | 
    OCT 21, 2021

    Smartphones clearly dominate the device landscape. Fully 94.3% of internet users polled in H1 2021 owned a smartphone. Egypt is one of the few countries where many respondents still own feature phones, too; that share was virtually unchanged this year at 14.8%. Mobile devices accounted for an estimated 4 hours, 10 minutes (4:10) daily, 13 minutes more than last year.

  • Report
     | 
    OCT 21, 2021

    In H1 2021, 94.6% of internet users polled owned a smartphone, and just 3.9% owned a feature phone. Both figures were up by less than 1 percentage point since 2020. Importantly, smartphones were no longer more common among the youngest respondents, ages 16 to 24. Penetration was also above average among the oldest, ages 55 to 64.

  • Article
     | 
    AUG 4, 2021
  • Article
     | 
    NOV 12, 2021

    An Apple Pay crypto integration could help close the gap between iPhone owners and Apple Pay users. Apple Pay has expanded to include support for things like driver's licenses and student IDs—both attempts to increase user adoption. Only about 38% of US iPhone owners use Apple Pay, according to estimates using Insider Intelligence iOS and Apple Pay forecasts.

  • Article
     | 
    FEB 26, 2021

    From late 2019 to early 2020, the hype surrounding a potential nationwide 5G rollout was difficult to ignore. Unfortunately, the pandemic, a recession, and the limited availability of 5G-enabled smartphones further delayed 5G from bursting into the mainstream. Although millions of Americans use 5G services already, hundreds of millions still do not. Heading into 2021, however, 5G is regaining its momentum.

  • Article
     | 
    FEB 19, 2021

    The iPhone 12’s strong performance so far has led eMarketer to increase its projections for iPhone users in the US for 2021 and beyond. We now expect iPhone usage in the US will grow this year to 116.3 million, slightly ahead of our Q1 2020 projection of 113.4 million.

  • Report
     | 
    OCT 21, 2021

    Feature phones have effectively vanished, as smartphones become ubiquitous. Some 97.7% of internet users in Italy ages 16 to 64 owned a smartphone in H1 2021. Feature phone penetration was already below 2% in 2019, but shrank to a mere 1.5% this year—one of the smallest shares recorded for this metric in any country. Average daily mobile time rose by 5 minutes to 2:55.

  • Report
     | 
    OCT 21, 2021

    In this small, highly literate, and digitally advanced country, most internet users have a smartphone and PC. Nearly 95% of internet users ages 16 to 64 in Israel owned a smartphone in H1 2021. The survey registered slight declines in most cohorts, particularly among respondents ages 25 to 34 and those in lower-income homes.

  • Chart
     | 
    APR 1, 2021
  • Chart
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    SEP 1, 2021
  • Chart
     | 
    SEP 1, 2021
  • Article
     | 
    OCT 13, 2021

    Mobile apps are ever-present brand logos on users’ smartphone homescreens, which the average person unlocks dozens of times a day. Getting your app downloaded to a phone serves as a constant reminder of the brand and keeps it in the consideration set when they’re ready to shop. Mobile apps drive click-and-collect transactions.

  • Article
     | 
    OCT 19, 2021

    Google and Microsoft have also developed their own processors to use in smartphones, tablets, and IoT devices. The big takeaway: Focusing on premium, pro-level laptops and processors heading into the traditionally most profitable last quarter can help Apple offset expected losses resulting from cutting iPhone 13 production by 10 million units.

  • Article
     | 
    NOV 8, 2021

    The rise of smartphone-driven “couch commerce.” Gathering on the couch to shop Black Friday deals on mobile devices has become an unofficial post-Thanksgiving meal tradition in recent years. Unlike the desktop ecommerce era when Thursday shopping meant scurrying off into another room, smartphones have given family members license to get a jump on Thanksgiving weekend shopping without being antisocial.

  • Report
     | 
    OCT 29, 2021

    Follow the Smartphone Trends. When customers adopt mobile wallets, they tend to use the most convenient, readily available one—often the service preloaded on their smartphones. This makes new phone setup a key touchpoint for wallet providers.

  • Article
     | 
    NOV 12, 2021

    These sales will be driven by the new iPhone 13, Apple Watch, and iPads that were released prior to Q4. Apple is the only top retailer besides Amazon that will grow its share of holiday ecommerce sales this year. We expect Apple’s share to reach 6.1%, right behind Walmart’s 6.8% share. Dive deeper:.

  • Report
     | 
    MAY 27, 2021

    Digitization is much further along in China than it is in India, but the two markets have at least one characteristic in common: As goes the smartphone, so goes all of digital. In China, the adoption of mobile devices is already widespread, so as adults spend more and more time on their smartphones, time spent with smartphone-centric digital media will naturally tick up.

  • Article
     | 
    SEP 28, 2021

    How we got here: 14 million users subscribed to mobile 5G services in the US last year, and IDC predicted that 7.4% YoY shipment growth would be bolstered by premium 5G devices like Apple’s iPhone 13, putting pressure on service providers and carriers to expand 5G coverage.

  • Report
     | 
    OCT 21, 2021

    Widespread ownership of PCs and smartphones was reflected in many hours spent with digital screens. In H1 2021, mobile phones claimed an average of 4:43 per day, and PCs and tablets a further 4:33. Both figures were up YoY, though larger-screen devices posted the bigger increase. Nearly 20% of internet users in Malaysia owned a smartwatch in early 2021.

  • Report
     | 
    OCT 21, 2021

    Smartphone ownership among Japan’s internet users ages 16 to 64 has finally surpassed 90%, per polling in H1 2021. During the same period, feature phone penetration dropped to single figures for the first time (8.0%). Because advanced feature phones were introduced to the Japanese market more than a decade ago, it’s taken a fairly long period for smartphones to win over older people, in particular.

  • Report
     | 
    FEB 3, 2021

    “In the US, we went from radio to TV to PCs to dumbphones to smartphones. Whereas in China, they went from not even having the internet to suddenly everyone has a smartphone in their pockets.”. Through rapid infrastructural development and subsequent smartphone adoption, many rural communities in China have come online in recent years.

  • Report
     | 
    OCT 21, 2021

    PC and tablet penetration rose modestly in 2021, but both lag far behind smartphone ownership. The share of UAE internet users owning a smartphone exceeded the share owning a PC by nearly 30 percentage points, at 97.0% versus 68.6% in H1 2021. Penetration of desktops and laptops had increased YoY, however, while smartphone penetration hadn’t really shifted.

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