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Asia-Pacific (39)
Europe (65)
Latin America (22)
Middle East & Africa (3)
North America (339)
Worldwide (202)

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Automotive (14)
B2B (18)
Ecommerce & Retail (181)
Financial Services (75)
Health (29)
Media & Entertainment (11)
Politics (16)
Restaurants & Dining (2)
Small Business (SMB) (6)
Sports (11)
Technology (97)
Telecom (10)
Travel (17)

Demographics

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  • Report
     | 
    JAN 22, 2021

    The people we interview for our reports are asked because their expertise helps to clarify, illustrate, or elaborate upon the data and assertions in a report. If you would like to be considered for an interview for one of our reports, please fill out this form. Read Next.

  • Report
     | 
    FEB 26, 2021

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Report
     | 
    MAR 18, 2021

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Report
     | 
    FEB 24, 2021

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Report
     | 
    MAR 18, 2021

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Report
     | 
    MAR 18, 2021

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Report
     | 
    JAN 25, 2021

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Report
     | 
    MAR 18, 2021

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Report
     | 
    JAN 11, 2021

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Article
     | 
    JUL 23, 2021

    The news: Facebook CEO Mark Zuckerberg announced the company’s plans to become a “metaverse company” sometime in the next five years, according to an interview with tech writer Casey Newton on The Verge. For context, the metaverse is a concept derived from science fiction, and refers to a shared virtual space where users live out large portions of their lives.

  • Report
     | 
    JAN 21, 2021

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Report
     | 
    APR 29, 2021

    Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, media publishers, and with other industry leaders covering these companies. Our complete estimates for Latin America ad spending can be found in this report’s accompanying spreadsheet. Analyst Note: Regional Advertising in a Post-Pandemic World.

  • Report
     | 
    DEC 21, 2020

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Report
     | 
    MAR 8, 2021

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Report
     | 
    FEB 2, 2021

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Report
     | 
    FEB 23, 2021

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Report
     | 
    SEP 16, 2021

    Our digital ad spending estimates for the US are based on an analysis of 543 quantitative and qualitative data points from 34 sources, including research firms, government agencies, media firms, and public companies, plus 130 cumulative interviews with top executives at publishers, ad buyers, and agencies. Data is weighted based on methodology and soundness.

  • Article
     | 
    JUL 7, 2021

    The result, compiled from interviews of 305 senior global banking executives, is 35% higher than four years ago. The bigger picture: The new data feeds into branch penetration forecasts completed by Insider Intelligence for the UK, the US, and Canada. “Penetration” is defined as bank account holders ages 18+ who visit a bank, credit union, or brokerage branch at least once per year.

  • Report
     | 
    AUG 30, 2021

    Our digital spending estimates for Germany are based on an analysis of 311 quantitative and qualitative data points from 15 sources (including research firms, government agencies, media firms, and public companies), plus 21 interviews with top executives at publishers, ad buyers, and agencies. Data is weighted based on methodology and soundness.

  • Report
     | 
    FEB 3, 2021

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Report
     | 
    DEC 16, 2020

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Report
     | 
    MAY 27, 2021

    Data is also sourced from online and mobile activity tracking services, government data, and interviews with industry experts. Using a bottom-up analysis, we assess and analyze reported time spent with each device and media activity across various sources. Where definitions differ, the data is normalized and interpreted in terms of our definitions.

  • Report
     | 
    JAN 14, 2021

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Report
     | 
    NOV 30, 2020

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Report
     | 
    JAN 7, 2021

    L'Oréal experienced a 40% rise in conversations with consumers on messaging apps, topping 60 million interactions in 2020, chief digital officer Lubomira Rochet said in a December 2020 Business Insider interview.