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APR 20, 2021
How Are US Marketers Enabling Shopability in Influencer Content on Instagram? (% of respondents, March 2021)
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APR 20, 2021
On What Channels Do US Marketers Want to Use Influencer Content in 2021? (% of respondents, March 2021)
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APR 20, 2021
Which Social Media Platforms Are US Marketers Planning to Use for Influencer Marketing? (% of respondents, Dec 2019 vs. March 2021)
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APR 20, 2021
Importance of Vertical Video in US Marketers' 2021 Influencer Marketing Efforts, by Platform, March 2021 (% of respondents in each group)
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DEC 8, 2020
Leading Challenges with Influencer Marketing According to US Marketers, June 2020 (% of respondents)
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NOV 16, 2020
Most Effective Influencer Type at Affecting Consumer Behavior According to US Senior-Level Communicators and Marketing Professionals, 2019 & 2020 (% of respondents)
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SEP 30, 2020
Platforms Where Teens/Adults in Germany, the UK, and the US Engage with Influencers, Sep 2020 (% of respondents)
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FEB 24, 2020
How Do US Marketers Measure the Success of Influencer Marketing Programs? (% of respondents, Dec 2019)
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MAR 3, 2021
US Adults Who Trust Influencers When They Promote Products/Services from a Brand, Jan 2021 (% of respondents)
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JAN 25, 2021
Amount of Instagram and TikTok Content that US Instagram and TikTok Users Believe Is From Influencers, Jan 2021 (% of responses)
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JAN 14, 2021
How Likely Are Livestream Viewers in Select Countries to Buy Products Recommended by Influencers They Follow? (% of respondents, Sep 2020)
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DEC 8, 2020
The ROI of Influencer Marketing Compared to Other Marketing Activities According to US Marketers, June 2020 (% of respondents)
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DEC 8, 2020
Most Important Influencer Marketing Formats According to US Marketers, June 2020 (% of respondents)
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DEC 8, 2020
Most Important Platforms Used for Influencer Marketing According to US Marketers, June 2020 (% of respondents)
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DEC 8, 2020
How Have US Marketers Approached Vetting Influencers for Fraud? (% of respondents, June 2020)
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NOV 2, 2020
How US Influencers Plan to Use Instagram Reels, Oct 2020 (% of respondents)
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NOV 2, 2020
How US Influencers Planned to Share Election-Related Content Before the Presidential Election, Oct 2020 (% of respondents)
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SEP 30, 2020
Channels on Which Marketers in Germany, the UK, and the US Prefer to Work with Influencers, Sep 2020 (% of respondents)
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SEP 1, 2020
Which Revenue Stream Generates the Most Income for US Influencers? (% of total, Sep 2020)
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SEP 1, 2020
US Influencers That Have Felt the Need to Seek Alternative Income Opportunities, by Follower Size, Sep 2020 (% of respondents in each group)
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SEP 1, 2020
How Full-Time vs. Part-Time US Influencers Generate Revenue, Sep 2020 (% of respondents)
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AUG 26, 2020
Short-Form Video Platforms US Influencers Use in Addition to TikTok and Instagram Reels, Aug 2020 (% of respondents)
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JUL 19, 2020
Change in Social Media Usage Among US and UK Social Media Influencer Followers Since the Coronavirus Pandemic vs. the Likelihood They Will Continue This Usage After Restrictions Lift, May 2020 (% of respondents)
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MAY 28, 2020
Coronavirus Impact:
After Quarantines Are Lifted, How Will US Marketers Use Influencer Marketing? (% of respondents, May 2020)
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MAY 28, 2020
How Have US Marketers' Influencer Marketing Budgets Changed* in Light of the Coronavirus Pandemic? (% of respondents, May 2020)
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