On today's episode, we discuss whether TikTok is actually a top choice for social advertisers, how it compares with other ad channels, and what to make of the companies current shopping efforts. We then talk about Facebook's "meaningful pivot" around its ad business, the latest Federal Trade Commission suit against the social giant, and whether Reels on the blue app has potential. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

International data flows are important to large multinational marketers and marketing platforms. Without an agreement, US companies will continue to face legal jeopardy in Europe—as they will in other countries with data privacy laws, such as Australia and Switzerland—when dealing with international data flows.

S&P Global. Stratechery. The Wall Street Journal. Triton Digital. YouGov.

The bigger picture: For years, ad spending has been on the decline in many forms of media, but podcast ad spend has seen growth even through the pandemic. US podcast ad spending will surpass $1 billion this year and exceed $2.5 billion in 2025. Advertising has been a major source of revenues for audio platforms like Spotify and Amazon Music.

Worldwide, mobile game downloads jumped 42.5% year over year (YoY) in H1 2020, according to Sensor Tower. Among social media, TikTok moved into the mainstream as a result of the pandemic.

We’re expecting continued growth in Hulu ad spending as TV advertisers continue to shift spend toward ad-supported OTT video services as a replacement, or an incremental buy, alongside traditional TV commitments.