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  • Audio
     | 
    SEP 30, 2021

    On today's episode, we discuss how much Americans shop on their smartphones, what's encouraging them to shop more, and what's holding them back. We then talk about what to make of Apple's battle with Epic Games, where 5G has gone, and how advertisers are handling looming third-party cookie changes. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

  • Article
     | 
    SEP 23, 2021

    What this means: It’s possible that Twitch hasn’t yet seen the need for licensing agreements, as it’s been able to keep its spot as the top video game livestreaming platform without them. But as streamer discontent with the platform grows, competitors like Facebook Gaming threaten to poach Twitch’s talent.

  • Audio
     | 
    JAN 21, 2021

    eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube's 15-second audio ads, and which sports Americans are currently most comfortable attending in-person.

  • Article
     | 
    JUL 22, 2020
  • Article
     | 
    MAY 18, 2021

    Millennials and Gen Xers are gaming on mobile

  • Article
     | 
    OCT 18, 2020

    The media and entertainment industries have traditionally made up a small fraction of the US digital ad market, and we expect their shares to remain flat or diminish through 2021. This partly has to do with traditional media conglomerates tightening their belts; their own ad revenues will continue to decline as ad dollars shift away from print and TV and toward the digital duopolies.

  • Video
     | 
    NOV 9, 2020

    Doug Scott, CMO of Twitch, speaks with eMarketer vice president of business development Marissa Coslov about the livestreaming platform’s user growth surge, the impact of popular programming beyond gaming, and building communities.

  • Article
     | 
    MAY 21, 2021

    Taking the witness stand, Tim “Not a Gamer” Cook showed off his evasive moves dodging questions about App Store profitability. Apple’s Epic battle may wrap up soon, but Big Tech’s antitrust wars have just begun.

  • Article
     | 
    JAN 27, 2022

    Balenciaga plans to launch a metaverse business unit, expanding on digital initiatives that include developing a video game to present its Fall 2021 collection and a more recent collaboration with Fortnite on virtual and physical apparel. Gucci is proving that there is real money to be made in virtual goods.

  • Article
     | 
    APR 13, 2021

    US gamers are gaming on a budget

  • Audio
     | 
    JUN 24, 2020

    App bidding (think header bidding for mobile apps) is becoming a more popular way for developers to optimize yield from their mobile apps. Andy Berman, head of North America at Facebook Publisher Solutions, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss increased engagement with mobile games during the pandemic and how a hybrid model of in-app purchases and in-app advertising is working for app publishers.

  • Report
     | 
    SEP 23, 2021

    There has been a huge uptick in gaming, for example. According to our pre-pandemic forecast, we had expected there to be 26.2 million digital gamers in the UK in 2020. When we revisited those numbers in February this year, we upgraded that figure to 28.1 million. The biggest problem for consumers was getting their hands on the latest consoles.

  • Article
     | 
    MAR 28, 2022

    No crypto: Our recently published report found that Chinese firms are moving cautiously on NFTs in wake of the country’s ban on cryptocurrencies and restrictions on digital asset transfers. NFTs are called “digital collectibles” in China and can be bought only with fiat money, unlike in the West, where most NFT transactions are made with crypto.

  • Audio
     | 
    APR 14, 2020

    eMarketer sales executive Michael Bruckenthal, junior analyst Blake Droesch, forecasting analyst Eric Haggstrom and director of corporate accounts Brandon Galindo discuss how esports is changing since the coronavirus pandemic. How successful have the gaming tournaments been, what's happening with gaming engagement and what do advertisers need to know? Then Blake and Eric talk about Instagram 'Co-Watching' and simultaneous streaming, the buying/discovery ratio and Snapchat Stories on other platforms.

  • Chart
     | 
    OCT 28, 2021
  • Article
     | 
    AUG 10, 2020

    While the coronavirus pandemic caused every major US sports league to suspend its season, esports resumed relatively quickly. Leagues pivoted from competing inside venues to an online-only format where teams and production crews operated remotely. Despite any short-term struggles from large advertising downturns, the outlook for esports remains positive.

  • Audio
     | 
    JUN 7, 2021

    On today's episode, we discuss what the world will look like in 2030. How many households will still have pay TV, who will be the top three SVOD players, how big can esports get, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar Orozco.

  • Performance Metrics
     | 
    APR 1, 2020
  • Article
     | 
    APR 21, 2021

    Extended reality (XR) technologies—including virtual reality (VR), augmented reality (AR), and mixed reality (MR)—are still in the early phases of adoption, but they are evolving quickly. While most use cases for VR and AR are still related to gaming, entertainment, and social media, the variety of applications is expanding as more consumers and businesses test out immersive experiences.

  • Audio
     | 
    JAN 23, 2020

    eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss Disney's new streaming service and whether its success will last. They then talk about NBCUniversal's Peacock video platform details, an augmented reality contact lens and why esports is coming to Imax.

  • Report
     | 
    DEC 16, 2020

    And those alternatives will most likely be nearby (or online). The results of a June 2020 survey by local social networking platform Nextdoor found that 72% of its members expected to visit local businesses more often post-pandemic.

  • Article
     | 
    JAN 8, 2022

    Samsung unveiled the Samsung Gaming Hub, allowing users to stream games on their smart TVs—no gaming console necessary. Powerfoyle and Mayht teamed up to create Bluetooth speakers that recharge using any light source—no charging cables needed. Kohler announced a PerfectFill smart bath controller and a ceiling-mounted faucet.

  • Audio
     | 
    MAR 10, 2020

    eMarketer sales executive Michael Bruckenthal, principal analyst Mark Dolliver and junior analyst Blake Droesch discuss how traditional sports are taking lessons from esports to create a more engaging viewing experience. Then Mark and Blake talk about Apple allowing push notification ads, the details of the KIDS Act bill, how Facebook is changing its digital currency ambitions and how the popularity of streaming services influence its ads.

  • Article
     | 
    SEP 14, 2021

    More on this: Rogers made the distinction that the case is about “digital mobile gaming transactions,” rather than the iOS marketplace as a whole, and stopped short of calling Apple a monopoly. The ruling found mobile games make up approximately 70% of all App Store revenue, and many rely heavily on a “freemium” business model that differentiates the mobile game market from other video games.

  • Chart
     | 
    OCT 22, 2021
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