Google and Facebook made up 67.8% of the UK digital ad market last year, which we expect will drop slightly to 65.9% this year.

The first CMO of any company has to be as good at demand generation as they are at brand. This is because they have to continue to educate and build the brand, but if they take their foot off the gas of the demand gen, then the company isn’t going to grow. The first CMO needs to come in and establish process, build a technical foundation and look at what the company’s needs are.

Toni has over 18 years of demand generation marketing experience with the last decade focused on generating high-quality leads for large B2B tech companies. She is passionate about using data to drive better decision making and has proven success using data insights to improve campaign performance and optimization.

The emergence of new companies selling direct online has been a big story for some time. Mattress brands Casper and Emma, luggage maker Away, beauty company Glossier, and garment retailer Happy Socks were among the first highly successful direct-to-consumer (D2C) firms, many of them based in Europe.

Cindy is a proven marketing leader with over 25 years of broad and deep experience spanning product marketing, demand generation, analyst relations, and communications. Cindy enjoys working with companies of all sizes and maturity, bringing an entrepreneurial spirit, positive impact, and sense of fun wherever she goes.

Tim Ozmina is a senior marketing specialist on the commercial demand generation team at Marketo, an Adobe Company. He dabbles in sending emails, creating conversations, and nerding out with data. Outside of the office, Tim is an avid skier and enjoys exploring all that Colorado has to offer.

His responsibilities include overseeing brand, demand generation, product marketing, content, events and thought leadership initiatives. Michael has a strong pedigree in tech at both startups and the enterprise with strategic roles at Apple, Xtify, IBM and Acoustic. In his spare time, Michael enjoys hiking and reading boring history books.

Mike oversees the company’s worldwide marketing initiatives, including corporate and product branding, demand generation, digital marketing, public relations, thought leadership and event management.Previously, he served as the EMEA vice president and managing director for ChannelAdvisor, where he was responsible for developing the company’s strategy and direction for growth.

Her team grows and supports the Litmus and email community through content marketing, demand generation, and events. Cynthia has been in the email marketing industry for over 10 years, previously as vice president of marketing at Emma, an email service provider. She has a passion for authentic communications and the power of email at the heart of the marketing mix.