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  • Report
     | 
    OCT 5, 2020

    Connected TV Scales. CTV will reach four-fifths of US households this year. With 206.2 million people viewing CTV content, the channel is no longer a marginal one for marketers. Internet-enabled smart TVs are the most common device, with 124.8 million US users expected to watch content through smart TVs this year.

  • Report
     | 
    OCT 15, 2019

    Similarly, smart TVs and feature phones posted comparable levels of ownership in H1 2018, as the former device gained a significant presence in the market for the first time, and the latter began to give way to smartphones. In H1 2019, 30.9% of internet users said they owned a smart TV, while feature phone ownership had slipped to 23.5%.

  • Report
     | 
    OCT 15, 2019

    More than a quarter of internet users owned a smart TV—a lower share than in other Western European countries; Belgium and Denmark, for example, registered ownership over 40%. Similarly, fewer than 10% of internet users in France owned a TV streaming device, smartwatch, smart wristband or smart-home product. A degree of conservatism was also reflected in media usage patterns.

  • Report
     | 
    OCT 15, 2019

    As of H1 2019, just 37.6% of respondents had invested in a smart TV. Admittedly, ownership was substantially higher in the most affluent homes. That seems to confirm that internet users in Hong Kong consider the smart TV as a nice-to-have device, and not a priority purchase. Patterns of social networking were very similar to those for live TV viewing.

  • Report
     | 
    OCT 15, 2019

    So far, smart TVs are the only advanced digital devices that have gained significant traction. Between H1 2018 and H1 2019, the share of internet users owning a smart TV climbed 9 percentage points, from 37.3% to 46.3%. Predictably, penetration was highest (57.4%) in more affluent households.

  • Report
     | 
    OCT 15, 2019

    Usage of subscription video-on-demand (SVOD) services such as Netflix grew from less than 27% in H1 2018 to 39.3% in H1 2019—signaling a growing willingness to pay for TV and film content. Two-thirds (66.4%) of internet users had also used broadcasters’ own services to watch TV shows via catch-up. Overall, 83.5% of those polled had streamed video content of some kind in the prior month.

  • Report
     | 
    OCT 15, 2019

    Smart TVs have a firm foothold in Turkey, with 44.6% of internet users owning one in H1 2019. Females and older adults were more likely to have a smart TV, but respondents in affluent homes registered the highest penetration, at 66.2%. Traditional media haven’t lost their audiences.

  • Report
     | 
    OCT 15, 2019

    The share of internet users owning a smart TV is approaching 40%. Smart TV ownership rose in parallel with age and passed the halfway mark among respondents living in affluent households. In Q1 2019, male respondents were significantly more likely than females to have listened to broadcast radio or read print press in the month prior to polling.

  • Report
     | 
    OCT 15, 2019

    Smart TVs? Maybe next year. Smart-home devices? They’re slowly taking off. Ownership of smart TVs rose barely 5 percentage points between H1 2018 and H1 2019, from 34.6% to 39.3%, suggesting that these devices aren’t a must-have for many internet users in Canada. In the most affluent homes, however, 49.9% of respondents owned a smart TV this year.

  • Report
     | 
    OCT 15, 2019

    The likelihood of internet users owning a smart TV was also close to the Western Europe average, at 48.0%. One-quarter of respondents owned a TV streaming stick or a similar device. (Note: The sample in Sweden was quite representative. GlobalWebIndex reported a slight female bias among those polled.

  • Report
     | 
    OCT 15, 2019

    Smart TVs have a firm foothold in Poland, and ownership among internet users climbed to 52.4% in H1 2019. In fact, respondents were more likely to own a smart TV than a tablet. Smart TV penetration was higher among those in affluent homes and lower in households at the bottom end of the income scale. Ownership was relatively similar across genders, age groups and geographic locations.

  • Report
     | 
    OCT 15, 2019

    Germany’s web users have typically been less keen on devices such as smartwatches, virtual reality (VR) headsets and smart-home products—not least because of concerns about data privacy and security. That said, affluents were much more likely to own any of these items. Ownership of smart TVs is approaching 50%. But age is a major determinant in the uptake of digital entertainment.

  • Report
     | 
    OCT 15, 2019

    Digital device usage remains conservative, in part due to Italy’s struggling economy. Notwithstanding the popularity of both TV and digital video, most internet users haven’t yet invested in a smart TV, cited by just 44.0% of respondents. Affluent households were more likely to own one (52.6%), however. By contrast, 96.5% of internet users ages 16 to 64 owned a smartphone.

  • Report
     | 
    OCT 15, 2019

    In H1 2019, smart TV ownership—at an estimated 31.5% of internet users—correlated directly with income; penetration ranged from 25.3% among respondents in the least affluent households to 45.0% among those in the top 25% of homes. Also, ownership was appreciably higher in suburban homes than in urban or rural ones.

  • Report
     | 
    OCT 15, 2019

    At 31.0%, ownership of smart TVs may appear relatively low, but this average disguises notable differences related to age, household income and location. It’s no surprise that the early adopters of smart TVs in Thailand are older adults, affluents and those residing in urban areas. High income was the single factor most likely to indicate a smart TV owner.

  • Article
     | 
    FEB 10, 2020

    Although mobile video ad spending and viewer numbers are surging, most streaming still happens through TVs. Mobile video consumption and ad spending figures are heavily influenced by out-stream ads that appear within users’ feeds on Facebook, Instagram, Snapchat and Twitter. YouTube also gets much of its traffic from mobile.

  • Report
     | 
    OCT 15, 2019

    Audio and video habits continue to evolve, with change still driven chiefly by younger users. GlobalWebIndex found major discrepancies in digital audio consumption relative to age.

  • Report
     | 
    OCT 15, 2019

    In H1 2019, 31.2% of internet users polled by GlobalWebIndex owned a smart TV, while 16.2% owned a TV streaming stick. Affluent respondents were more likely to own such devices, which were also more popular with females than males. Some 17.0% of India’s web users owned a smartwatch, and 10.3% had a smart wristband.

  • Report
     | 
    OCT 15, 2019

    Voice search and smart TVs are gaining significant traction. More than one-third of internet users had used a voice assistant like Siri or Cortana. And among the most affluent respondents—those living in the top 25% of households, ranked by income—45.9% used voice assistants regularly. Males were also more likely than females to be voice assistant users.

  • Report
     | 
    OCT 15, 2019

    The likelihood of voice usage did correlate with age; among internet users 16 to 34, the share of users was over 41%. Higher income was also associated with greater usage; some 43.9% of internet users in the top 25% of households had used voice assistants.

  • Report
     | 
    OCT 15, 2019

    Usage of digital audio content was even more limited, at 54.4% of internet users. But here too, younger respondents were much more likely to stream music; an above-average share of respondents living in the most affluent households had also streamed music in the prior month.

  • Report
     | 
    OCT 15, 2019

    Usage of subscription video-on-demand (SVOD) services such as Netflix and Amazon Prime Video was slightly above the regional average, at 61.4%. More than half (52.7%) of internet users had listened to digital audio in the month prior to being polled in H1 2019, though there was a sharp divide among the age groups.

  • Report
     | 
    OCT 15, 2019

    As smart TVs gradually catch on in Australia, alternatives to traditional TV viewing are finding significant audiences. However, penetration of broadcast TV was still higher than that of subscription video-on-demand (SVOD) services like Netflix, according to the survey.

  • Report
     | 
    OCT 15, 2019

    Widespread adoption of these video options has helped push usage of video-on-demand (VOD) to 87.7% this year—essentially identical to the 87.8% of respondents who watched live TV. Internet users devoted 1:14 daily, on average, to streaming video content.

  • Report
     | 
    OCT 15, 2019

    Web users spent an average of 2:04 per day with traditional TV—double the time spent with digital video. But TV is increasingly being viewed via digital platforms and services.