Geography

Asia-Pacific (45)
Europe (54)
Latin America (15)
Middle East & Africa (6)
North America (257)
Worldwide (75)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
349 Results
Filter
Sort by: Relevance | Date
  • Video
     | 
    AUG 2, 2019

    Healthcare and pharma companies are increasing spending on social through platforms like Facebook, Twitter and Snapchat. In April 2019, Facebook rolled out a feature that lets people in Facebook Groups post health questions anonymously through an administrator.

  • Report
     | 
    OCT 21, 2021

    Nearly 78% of males and 69.9% of females had listened to live radio during the previous month in Q1 2021, spending an average of 1:19 daily.

  • Chart
     | 
    OCT 28, 2020
  • Report
     | 
    FEB 24, 2021

    Political Ad Dollars Shift Toward Connected TV and OTT. There’s no doubt that CTV and OTT were the big trends for political advertising in 2020. “We saw a ton of investment in the CTV space, both programmatically and through reserved buys with premium CTV providers,” Briscoe said of Centro’s demand-side platform (DSP).

  • Report
     | 
    OCT 15, 2020

    Among newer digital devices, smart TVs were the clear winner in terms of popularity. Half (49.9%) of respondents owned a smart TV in H1 2020. On the other hand, TV streaming sticks posted the greatest increase in device penetration during the year from 32.5% to 37.7%. Other advanced gadgets haven’t yet achieved substantial market share.

  • Video
     | 
    MAY 4, 2021

    In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, examined the biggest challenges in ad measurement and revenue attribution today, and how marketers are confronting them.

  • Report
     | 
    OCT 15, 2020

    Fully 91.3% of web users polled had accessed social media in the prior month, spending an average 3:40 per day. (GlobalWebIndex includes YouTube in its social media calculations, which tends to boost usage figures as well as time spent.). Smartphone ownership is also strongly linked to voice search.

  • Report
     | 
    OCT 15, 2020

    Some 83.5% had listened to radio programming in the prior month, spending almost an hour each day. This might mean that more consumers tuned in to live radio as a useful source of up-to-date information during the pandemic. Penetration of digital audio lagged somewhat at 79.4% but was still high by global standards.

  • Report
     | 
    OCT 20, 2020

    Our US digital video, audio, and gaming user estimates, US social network and mobile messaging app user estimates, and US connected TV (CTV), smart TV, OTT video, and pay TV viewer estimates are updated on a biannual basis to continually incorporate the latest changes and developments in consumers’ digital media consumption and technology adoption.

  • Article
     | 
    NOV 25, 2019

    “Advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult,” said Eric Haggstrom, forecasting analyst at eMarketer. “Social networks prove to be the major exception. They’ve made it relatively easy to target audiences at scale in an in-app environment.”.

  • Report
     | 
    DEC 9, 2019

    Pressing their luck by going all-in on connected TV. (Tradeoff: For the biggest brands, there isn’t enough reach in connected TV to rely on it alone for top-of-funnel brand building, so it still needs to be supplemented with linear TV and other digital video buys.). Striking product placement deals with the likes of Netflix, Hulu and Amazon.

  • Report
     | 
    OCT 15, 2020

    Traditional TV reached a greater proportion of Saudi Arabia’s internet users in H1 2020; some 88.6% of those surveyed had watched live TV in the prior month, spending 1:57 per day. But broadcast TV viewing is increasingly concentrated in the upper half of the age spectrum.

  • Report
     | 
    APR 22, 2020
  • Report
     | 
    OCT 15, 2019

    The level of smart TV ownership stands in contrast to uptake of many other digital devices. Overall, just 7.4% of internet users ages 16 to 64 owned smart-home products, such as web-enabled utility monitors, and fewer than 7% owned a smart wristband or smartwatch. Smartphone penetration is very high, but most internet users still own PCs—and spend a lot of time using them.

  • Report
     | 
    OCT 21, 2021

    Though adoption of some digital devices has been slow, smart TVs are going from strength to strength as enablers of greater TV consumption overall. Almost 56% of internet users polled in H1 2021 owned a smart TV. Penetration neared 65% in high-income households and among internet users ages 45 to 54. But even in the 16-to-24 age group, half of those polled owned a connected TV.

  • Report
     | 
    NOV 21, 2019

    PMP investment is on the rise, as is programmatic direct spending. For each country, programmatic direct will gain market share between 2019 and 2021:.

  • Article
     | 
    FEB 17, 2021

    One of the digital devices receiving greater attention from marketers is connected TV (CTV), thanks to its rapid adoption in China. Our forecast shows that CTV penetration among the population in China was 21.3% as of 2020. Adoption is particularly high in cities and among the middle class and higher.

  • Report
     | 
    FEB 23, 2021

    Creators on these platforms receive a portion of the revenues earned from paid ads on their livestreams. Pre-roll video: Video ads that run before livestreams are available on Twitch, YouTube, Facebook, and Twitter. Pre-roll ads may be limited to certain devices depending on the platform.

  • Article
     | 
    FEB 6, 2020

    As more people watch video content on their mobile devices, the nature of mobile video monetization is changing. This is particularly the case for programmatic advertising, which we define as an automated, technology-driven method of buying, selling or fulfilling digital display ad placements. Overall, mobile video ads sold programmatically generated $19.93 billion in revenues in 2019 in the US and will generate $24.87 billion in 2020.

  • Article
     | 
    FEB 12, 2020

    “But political advertisers aren’t forgetting that a third of US households do not get traditional pay TV services, and they are looking to connected TV to extend their reach to those voters.”.

  • Article
     | 
    FEB 8, 2021

    When more revenues come from subscriptions, it shouldn’t come as a surprise to see larger platforms figure out how to make consumers value those subscriptions deeply.

  • Report
     | 
    SEP 22, 2021

    Retail media advertising is the next big trend in digital advertising, driven by the surge in ecommerce spending and brands’ desire to target consumers close to the point of purchase.

  • Article
     | 
    MAR 8, 2021

    In a DSP, you can retarget or sequentially message users who have been exposed to your upfront buys across CTV and other digital channels. Or, you might decide to allow a household exposed to a specific TV campaign to be removed from an advertiser’s CTV target and moved into a mobile target to close the deal. These insights are available much more rapidly in the programmatic world compared to linear.

  • Report
     | 
    JUL 2, 2020

    Among the 55.8% of respondents whose companies implemented an SEO strategy, 39.5% said their company planned to increase SEO spending in 2020. Some 44.2% said spending would stay the same, while only 8.2% planned to decrease expenditures. We expect search advertising to increase 12.5% this year to $3.53 billion.

  • Article
     | 
    AUG 20, 2021

    Grocery ecommerce is also giving birth to the fast-rising retail media opportunity, which is quickly evolving beyond online search toward purchase-based targeting of digital display, video, and connected TV (CTV) ads.

Others also searched for