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  • Article
     | 
    DEC 15, 2020

    New features like livestreaming shopping and shoppable ad formats from creators and brands will also help increase the number of customer touchpoints. Here’s what marketers should do:. Focus further up the funnel. Social media’s role in generating brand awareness and demand for products isn’t going away.

  • Report
     | 
    DEC 10, 2019

    In this report, Insider Intelligence examines how telecoms can expand beyond connectivity to become solution creators in the VR ecosystem.

  • Report
     | 
    FEB 26, 2021

    Fortnite, the multiplayer online survival game, had more than 350 million registered players as of May 2020, according to the game’s creators Epic Games. This was up from 250 million in March 2019. Rapper Travis Scott held a live event on the Fortnite platform in April 2020 that pulled in 12.3 million concurrent viewers and was seen by 45 million in total.

  • Article
     | 
    APR 1, 2021

    The new glasses would also differ from prior models by reportedly targeting developers and creators of Snapchat Lenses—a popular feature which lets Snapchat users create custom AR filters—rather than consumers. Unlike previous Snap glasses, which primarily focused on capturing video and photos, the new Spectacles could provide wearers with a true AR experience.

  • Article
     | 
    SEP 30, 2020

    Under shelter-in-place orders, the company has had to change how it approaches marketing—working with content creators via Zoom, for instance, to put together a campaign.

  • Article
     | 
    MAR 28, 2021

    The platform is made for creators, and so that is what you see. Even though I actively follow DSW, I'll go days without seeing our videos.”. It’s OK for a shoe retailer to dance around and be a ghost. “We're averaging 16 videos a month. Most of them are shoe-focused. Some are just trending.

  • Article
     | 
    JAN 22, 2021

    Meanwhile, YouTube has been trying to increase inventory by expanding into smaller channels—it began placing ads in videos of nonpartner creators late last year. Finally, nonsocial sites such as Roku are also driving spend, though in Roku’s case, the inventory is mostly runoff from its primary OTT video business.

  • Article
     | 
    MAR 1, 2021

    Spotify’s investments have empowered podcast creators and advertisers through its proprietary hosting, creation, and monetization tools.”. Overall, there will be 117.8 million overall monthly podcast listeners in 2021, a 10.1% year-over-year (YoY) increase. This year, podcast listeners will represent 53.9% of monthly digital audio listeners, surpassing 50% for the first time.

  • Article
     | 
    MAR 2, 2020

    The platform is designed for live streaming video and streamer/viewer interaction and "these features are certainly intriguing to content creators outside of gaming," he said.

  • Article
     | 
    JUN 23, 2020

    For example, Spotify announced it now has more than 1 million shows in its podcast catalog and hopes to expand its audience by experimenting with new formats, like video podcasts featuring YouTube creators. Through podcasts, brands can reach a highly engaged audience of digital audio listeners. 

  • Article
     | 
    DEC 23, 2019

    At the same time, TikTok has also brought about a new wave of amateur content creators, many of whom have amassed followings that rival those of the more-polished influencers on other social platforms. According to the TikTok 100, this year’s top creators were primarily ordinary teenagers who have risen to “TikTok fame.”

  • Article
     | 
    JUN 30, 2021

    It produces several QVC-like shoppable shows hosted by creators and influencers, where buyers can watch livestreams about products, enter giveaways, and make purchases through the app. So far, it has hosted four “shopping festivals” that have generated more than 10 million views each and led to a total of 250,000 active buyers, according to Retail Dive.

  • Report
     | 
    MAR 18, 2021

    What it does: Seerslab created ARGear, an AR platform and software development kit for creators and developers. The platform enables face AR, stickers, immersive commerce, and even livestreaming filters for influencers. Founded: 2014. Total funding: $2 million. Stage: Seed. Notable investor: Y Combinator. Headquarters: Palo Alto, California; Seoul, South Korea.

  • Article
     | 
    JUN 12, 2020

    As a result, the popular fixed fee monetization and commercial strategy around the creator marketplace was primarily developed as a defense mechanism.

  • Article
     | 
    APR 1, 2021

    The news also came shortly after LinkedIn announced several updates, including a new “creator mode” profile aimed at making it easier for influencers to communicate with their audiences. LinkedIn could be taking a risk by trying to target a business audience, given that Clubhouse is already so successful among professionals.

  • Article
     | 
    MAR 3, 2020

    It’s true; TikTok users are highly engaged as content creators—more than one-third (34%) are creating new content on any given day, according to Cole. That stat, she said, “is just so interesting to compare and contrast with some of the wider reaching, but more passive platforms, like Twitter or YouTube.”.

  • Article
     | 
    OCT 20, 2020

    The Explore tab also hosts featured Reels, which are a selection of trending videos by creators and other Instagram users. It’s not the first time that Facebook has tried to take a page out of TikTok’s playbook. In fact, Facebook shuttered its original TikTok clone, Lasso, in July.

  • Article
     | 
    NOV 25, 2019

    At the end of the contest, creators of the top three videos with the highest engagement were awarded free US Open gear. Macy’s. The department store kicked off the back-to-school shopping season by bringing its omnichannel “All Brand New” campaign to TikTok using the platform’s Hashtag Challenge.

  • Article
     | 
    APR 27, 2020

    In its first week, the programming featured creators, actors, musicians and others. More recently, the content was prom-inspired. Live streams have the potential to greatly increase time spent on social platforms. Per our February 2020 forecast, we estimated that TikTok would have 45.4 million monthly US users in 2020, up 21.9% from last year.

  • Article
     | 
    JUL 1, 2021

    Pinterest: In late May 2021, Pinterest hosted its first in-app livestreaming event with an initial test group of 21 creators as hosts. Viewers were able to shop products promoted in the livestream sessions via Product Pins and comment to interact with the hosts.

  • Video
     | 
    JUN 6, 2021

    The biggest monetization opportunities for content creators and brands in streaming. Who’s watching which platforms, and where advertisers can reach unique audiences. Presenter:. Brian Fuhrer is senior vice president, product strategy at Nielsen.

  • Article
     | 
    JUL 13, 2021

    As more users join TikTok, the number of content creators will multiply, which in turn will generate more viral content to attract even more users. We expect that by the end of this year, the number of monthly TikTok users in the country will increase by 14.1% to 17.1 million.

  • Article
     | 
    MAY 19, 2020

    “Creators, celebrities and publishers have all used Instagram to demonstrate how they are dealing with stay-at-home orders.”. Snapchat. Snapchat is a close second when it comes to increased engagement among users. While it's partly due to COVID-19, Snapchat was already seeing increased time spent with AR lenses, as well as original shows and other content on the Discover page.

  • Article
     | 
    FEB 26, 2020

    Creators simply have to check a box if their videos include paid product placements or endorsements. The Bloomberg campaign’s meme strategy includes creating posts that look like images of fake direct messages from the candidate’s Instagram account and are clearly labeled as being sponsored.

  • Chart
     | 
    MAY 14, 2021
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