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  • Article
     | 
    NOV 1, 2021

    Supply chain issues will continue to affect consumers into the holiday season, from trucker shortages worsened by Brexit to pandemic worries and a fuel shortage. Holiday shopping is likely to be done in more brick-and-mortars than in 2020. The share of Q4 ecommerce sales will drop slightly to 74.8% from 75.0% last year, as shoppers go back into stores.

  • Article
     | 
    DEC 28, 2020

    One of the major themes to emerge from the pandemic has been the growing divide between the haves and have-nots. Some trends that have deepened the divide—such as the shift to ecommerce—are hardly new. But others will be short-lived trends that none of us could have predicted at the beginning of 2020. It remains to be seen when things will return to normal, but one thing is for certain: New habits formed in 2020 have altered the future of retail.

  • Article
     | 
    NOV 22, 2020

    The food and beverage category is seeing the biggest gains in retail ecommerce sales growth this year as more consumers have gotten comfortable shopping online amid the pandemic. Over the past few months, Kellogg’s has also experienced this digital growth and implemented ongoing efforts to adapt to the rapidly changing retail environment.

  • Article
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    OCT 23, 2021

    People already had a year to get used to a pandemic-era Halloween, and their plans for this year show a willingness to spend on alternative ways to celebrate, rather than hold out for “normal.” That’s a good sign for the upcoming holiday season, too.

  • Article
     | 
    NOV 11, 2020

    Today’s sociopolitical events have lit a fire under brands to address social injustice and diversity, equity, and inclusion (DEI) in deeper ways than they have in the past. Companies are using marketing and advertising to respond to and support discussions about systemic racism and the Black Lives Matter protests, the fight for LGBTQ rights, the #MeToo movement, the COVID-19 pandemic, and issues of immigration reform, to name a few.

  • Article
     | 
    MAR 19, 2020

    An analyst's view on COVID-19 and the influx of brand emails

  • Article
     | 
    OCT 28, 2020

    Worldwide total media ad spend is expected to record a growth of -4.5% this year to reach $614 billion. This is just slightly up from our previous forecast of -4.9% growth in June 2020, but a sharp contrast to our pre-pandemic estimate of 7.0%.

  • Article
     | 
    MAY 6, 2020

    A day after launching in Ulta Beauty stores, foot care brand Barefoot Scientist received unfortunate but inevitable news: Ulta's locations would have to close due to the pandemic. For the relatively new company, it was disheartening that consumers wouldn’t be able to test its products in-store. But like other brands coping with the pandemic, Barefoot Scientist has learned to adapt and focus on the present.

  • Article
     | 
    APR 27, 2020

    Due to the pandemic, retailers are currently struggling with finances, logistics and maintaining relevance. With stay-at-home orders still in place indefinitely, many companies are wondering when they can get back to business as usual.

  • Article
     | 
    MAY 7, 2020

    As the pandemic continues to alter consumer behavior, some brands and retailers are shifting influencer marketing initiatives to highlight products and services that are now in demand. Influencer agencies and platforms are seeing more interest from industries that were not investing heavily in influencer marketing previously, and some marketers are taking a more performance-based approach to working with creators.

  • Article
     | 
    JUL 30, 2020

    Ecommerce has been a bright spot among retail channels during the coronavirus, as consumers became reliant on digital transactions amid physical store closures and fear of infection.

  • Article
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    JUL 16, 2020

    Marketers have long turned to social media to hear and respond to what people are saying, gauge sentiment, and inform and support their team's marketing strategy. But the coronavirus pandemic has put fresh emphasis on the practice known as social listening.

  • Article
     | 
    JUN 21, 2020

    As lockdowns slowly lift in the US, retailers face a changed shopping landscape. With lingering fears over renewed outbreaks, many consumers are wary of returning to stores.

  • Article
     | 
    APR 22, 2020

    Snap Inc. reported strong gains in both users and revenues in its Q1 2020 earnings on Tuesday, despite growing concerns about the impact of the coronavirus on worldwide ad budgets. Here are three takeaways for advertisers.

  • Article
     | 
    APR 27, 2020

    TikTok is experiencing a substantial boost during the coronavirus pandemic. It added more than 12 million US unique visitors in March, reaching 52.2 million, according to data provided to us by Comscore. Between January and March, its US unique visitor count rose 48.3%.

  • Article
     | 
    OCT 29, 2020

    Earlier this month, Mucinex unveiled Sickwear, a six-piece fashion collection that aims to help consumers get through the cold and flu season in style. While it may not be the typical route for a healthcare brand, its parent company RB has been leveraging different channels, including TikTok and now social commerce, to reach consumers—particularly those who may not be aware of its direct-to-consumer (D2C) business.

  • Article
     | 
    MAY 5, 2020

    Grocery companies—and more specifically their systems and services—have really been put to the test amid the pandemic. Many grocers are having trouble keeping items on the shelves. And even the most prepared are encountering issues with supply chain logistics.

  • Article
     | 
    SEP 17, 2021

    On the one hand, total spending growth slowed from its pre-pandemic pace, and two industries—automotive and travel—severely cut back on their budgets. On the other hand, several industries unexpectedly accelerated their digital investments, as the pandemic created new consumer behaviors that drove more of their business online.

  • Article
     | 
    NOV 5, 2021

    Market snapshot: Digital diabetes startups can play a role in the efforts for mitigating the growing diabetes epidemic in the US. Many of them address preventing diabetes at its early stages and managing it through digital therapies that cultivate lifestyle and behavioral changes.

  • Article
     | 
    NOV 3, 2021

    As more US consumers received the vaccine and the number of coronavirus cases declined in Q2, shoppers flocked back to physical stores and shifted their spending to brick-and-mortar from ecommerce sites, per Digitalcommerce360.com.

  • Article
     | 
    OCT 12, 2020

    Amazon Prime Day 2020 will be unlike any other since its debut five years ago. Amid the backdrop of a pandemic and recessionary headwinds, this year’s event promises significant changes that will shake up the entire retail landscape heading into the holidays.

  • Article
     | 
    SEP 28, 2021

    Doctors are inundated with patient calls and messages thanks to the pandemic, and automated calls could be incredibly helpful in managing the influx of requests:. The number of digital messages from patients to doctors have skyrocketed 150% since the onset of the pandemic, according to data from EHR giant Epic, cited by The Verge.

  • Article
     | 
    OCT 4, 2021

    This will be important to provide a streamlined user experience for both providers and patients—which would help maintain the momentum telehealth gained during the pandemic and fuel greater returns on telehealth investments. What’s next? In a word, consolidation.

  • Article
     | 
    SEP 2, 2021

    On-the-go orders made up 80% of Starbucks transactions pre-pandemic. This increased another 10% over pre-pandemic levels in Q1 2021, per Starbucks. The results have paid off with its stock up 14.1% year to date and up 102.7% since its March 2020 low. What other brands are doing: Fast food service innovation has become a priority.

  • Article
     | 
    OCT 11, 2021

    Before the pandemic changed retail forever, many people were already buying groceries online thanks to China’s sophisticated omnichannel retail ecosystem across urbanities, but COVID-19 provided further impetus for people not to dine out, but to cook their meals at home—one of the fastest growing is the ready-to-eat category, which is projected by business intelligence firm Askci to expand around 20% CAGR

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