We forecast that US ecommerce channel ad spending will jump by 38.8% by the end of 2020, to $17.37 billion, and it will double to $34.00 billion by 2023. Amazon will drive most of this ad spend in 2021, as it has already proven its value to brands. But Walmart and Instacart are the real forces to watch with their huge footprints of in-store sales data.

AR advertising is growing very rapidly, according to ARtillery Intelligence, but it’s a small part of overall ad spending. The $2.86 billion spent on AR ads in 2022 translates to just 0.7% of mobile ad spending worldwide. Even so, AR ads work in places where people are already having AR experiences, such as social media:. Snapchat has sponsored Filters and Lenses.

Technology provider Kenshoo releases data on its worldwide client base’s experience with ecommerce channel advertising overall—including not just Amazon but also Walmart. Kenshoo reported strong annual growth in ecommerce channel ad spending each quarter this year, including a 45% increase in spending in Q3, despite the absence of Prime Day.

In a challenging year for advertising worldwide, Germany will experience a slowdown similar to that of every other market we track. Germany’s digital ad spending had grown at double-digit rates for each of the past three years, but pandemic-disrupted 2020 will see that growth slow to just 0.8%.

Twitter’s latest product road map updates put an emphasis on user experience and, of course, creators: The moves come amid increased competition from other major social players.

We estimate that 72.2% of ecommerce channel ad spending this year falls into this category, and Amazon’s ad business is dominated by it. WHAT’S IN THIS REPORT? This report includes our latest forecast of search ad spending, our first-ever estimates of ecommerce channel ad spending, and discussion of major trends in search marketing this year.

Roku is helping Shopify merchants deploy CTV ad campaigns: The move will increase the total addressable market of Roku’s ad platform, while also increasing accessibility for SMBs.

More on this: Facebook and Google dominate digital channels in ad spend, but changes to privacy rules and measurement methods have affected advertisers’ faith in their impact.