FEB 6, 2020
Mobile programmatic video ads represented 87.1% of total mobile video ad spending in 2019. Roughly half of mobile video ad spending went to native video ads (mostly in-feed ads in social media), which are overwhelmingly sold programmatically. The other half were in-stream ads, including those within YouTube, Twitter, Snapchat and Facebook Watch as well as premium OTT channels like Hulu.
FEB 3, 2021
Facebook, YouTube, and Twitter were the next most widely used channels. Pinterest (29%), Snapchat (16%), and TikTok (16%) were not as widely used, likely because the channels lean more heavily on media and entertainment than social dynamics. Influencer culture will evolve as platforms move into livestreaming commerce.
APR 21, 2021
Podcasts were one of the few areas to have weathered the pandemic without sustaining ad spending losses.
NOV 21, 2019
APR 29, 2021
Total ad spending in France and Germany took a big hit in 2020, as a result of the pandemic. But digital advertising bucked that trend and will lead a strong double-digit recovery in ad outlays during 2021.
MAR 18, 2021
“Advertisers should be ready to address more mobile channels, more frequently,” AdColony’s Harrop said. “As data speeds increase, so will the usage of higher quality games, live video, and cloud gaming.”.
MAY 29, 2019
TV remains a large and stable ad market at CA$3.21 billion ($2.48 billion), or 19.5% of all ad spending. This represents modest growth—0.7% this year—though we expect TV spending to decline slightly in upcoming years, as brands divert brand-building budgets in TV to more targeted and measurable advertising via digital channels like social media.
DEC 18, 2019
Expect TikTok to draw more attention from US advertisers as it spreads its social video ad dollars. Marketers will have more options to diversity their social video ad dollars. Facebook will still be their main option, but marketers will find that they’re not as limited as they once were. Prediction No. 7: Product Placement Will Provide New Opportunities.
DEC 9, 2019
This has happened because each of the three companies is largely focused on a different digital advertising channel: search for Google, display for Facebook and ecommerce channel advertising for Amazon. Consolidation is also occurring among the long tail of digital ad sellers.
JUL 6, 2020
In a tumultuous year for advertising, every market we cover except China will experience a decline in ad spending, and Google will see its first ever contraction in digital ad revenues.
AUG 20, 2020
With lower-than-average, competitive CPMs, B2Bs are turning to digital advertising to combat the loss of in-person events, meetings and traditional sales channels. This reallocation isn’t dollar for dollar, but there has been enough budget shift to drive substantial growth on paid digital channels. Not sure if your company subscribes? You can find out here.
NOV 4, 2019
Measure across all types of digital media so you can understand which parts of your digital media spend are working and which aren’t. Look for solutions that include linear and connected TV, and those that also deliver data and audience segments programmatically. No. 3: Focus on purchase behavior.
FEB 11, 2020
Traffic fraud seeks to boost impressions, clicks or other website activity counts to reap the gains of those ad dollars. Traffic fraud hurts advertisers by wasting ad dollars on impressions or clicks that never occurred in earnest. Typically, traffic fraud consists of nonhuman traffic and human-generated inflation.
OCT 15, 2020
MAY 30, 2019
UK adults have reached peak media consumption, spending an average of 9 hours, 38 minutes each day with media. Time spent is shifting to digital channels, particularly to smartphones.
NOV 18, 2019
How rapid iteration of marketing programs can maximize return on ad spend (ROAS). Why tracking the customer journey is essential for providing transparency. Why Google and Facebook fight over the same conversions. Benefits of a single, universal approach to attribution. PRESENTERS. Lucas Sommer is the director of marketing at LeadsRx.
JAN 14, 2021
Those deals don’t provide the flexibility advertisers may be used to in other programmatic display channels. Several people we spoke with on the buy and sell sides indicated they hoped for advances in technology that would allow a greater degree of addressability in CTV and a more sophisticated decisioning setup for programmatic guaranteed buys in all channels.
APR 23, 2020
“Some brands are pausing all ad spending including social; other brands are shifting more budget into social because they've had to either postpone or divert campaigns that they had planned for other channels like out-of-home or experiential or events,” Cole of Digitas said. When deciding whether to advertise or not, paying attention to the attitudes of target consumers will be key.
FEB 13, 2020
This milestone day sets the tone for an ecommerce channel still gathering momentum two decades after its emergence, aided by recent advancements in omnichannel fulfillment and logistics. Faster online delivery times will subtly encourage more reflexive ecommerce buying habits.
APR 17, 2020
With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.
SEP 5, 2019
A: We estimate that this year, US advertisers are spending just under 85% of their digital display budgets via programmatic channels.
APR 24, 2020
The coronavirus pandemic has upended 2020 ad spending projections, ours included. This report summarizes our H1 2020 Canada ad spending forecast, factoring in available information about the massive downturn in Q2.
NOV 24, 2020
Social network ad spending has substantially rebounded since the early days of the pandemic. In 2021, the biggest issues social media marketers will face are in the areas of brand safety, ethics, and privacy.
OCT 16, 2020
Meanwhile, performance marketers remain doggedly on the hunt for alternatives to social platforms, many of them having already reached a saturation point in those channels, and a point where transparency trade-offs have become intolerable. Outside walled gardens, some of the most compelling content is in the news and gaming verticals.
JAN 7, 2020
More than eight in 10 consumers search for information online, and most of them conduct this activity on mobile devices as well as PCs. Many also now use even newer channels like visual and voice.