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    Audio
     | 
    APR 9, 2019
    With Sizmek’s bankruptcy in the news, it’s a great time to learn why payments are such a big deal in the programmatic display ecosystem. In this latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin talks with Will Luttrell, CEO and founder of programmatic advertising transparency firm Amino Payments.
    Video
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    APR 6, 2019
    In this Meet the Analyst webinar, eMarketer principal analyst Jillian Ryan explores insight and best practices for B2B marketers and sellers to create and share content with their audience across the entire life cycle; from the top of the funnel, through purchase and even as part of the renewal stage.
    Article
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    APR 5, 2019
    Today’s B2B buyers are taking closer control of their own purchase journeys, conducting extensive research into potential vendors before engaging. But execution first demands deft use of trustworthy data. Learn about these insights and more from eMarketer and Accenture Interactive.
    Audio
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    APR 4, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin discusses Mark Zuckerberg's recent op-ed in The Washington Post, in which he calls for new internet regulations.
    Video
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    APR 3, 2019
    eMarketer moderates a Tech Talk Tuesday presentation featuring Jason Simon, senior vice president of sales, and Amit Deshpande, senior vice president of analytics, at Epsilon. Jason and Amit discuss how to see your potential and current customers beyond their interactions with your brand.
    Article
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    APR 2, 2019
    This year, we expect China’s total retail ecommerce sales will grow more than 30%, reaching nearly $2 trillion—the highest-grossing retail ecommerce market worldwide, according to our latest forecast. Behind China, the US retail ecommerce market will reach $600.63 billion in sales, growing nearly 15% year over year.
    Article
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    APR 1, 2019
    The B2B purchase journey is more complex than ever. Buyers no longer limit themselves to vendor sales contacts, instead preferring to engage with B2B organizations across a variety of channels. Learn about these insights and more from eMarketer and Accenture Interactive.
    Article
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    MAR 29, 2019
    For 20 years, CMOs have viewed homepage traffic as the most important measure of success for their digital marketing initiatives. But today, the customer funnel now exists off your website and in other places like apps, maps, voice assistants and more.
    Article
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    MAR 28, 2019
    Data-sharing scandals and public outcry keep driving Facebook to change its ad targeting features. Here’s a list the ways Facebook has changed how ads can be targeted on its platform.
    Video
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    MAR 27, 2019
    eMarketer moderates a Tech Talk Tuesday presentation featuring Bill Magnuson, co-founder and CEO of Braze. Bill discusses how to deliver value and invest in the stewardship of direct customer relationships above all else with a focus on what's next for email.
    Report
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    JAN 9, 2019
    Our latest UK programmatic ad spend forecast indicates that strong growth remains, despite economic and privacy-related concerns. This year, 87% of all digital display ad spend will flow through programmatic pipes, and that will rise to 89% by 2020.
    Report
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    JAN 9, 2019
    Investment in programmatic display ads in France passed €1 billion ($1.13 billion) in 2018—a gain of nearly 31% compared with 2017. Programmatic advertising also passed another milestone, accounting for more than 80% of all digital display ad spending.
    Report
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    JAN 9, 2019
    In 2018, programmatic accounted for 70% of digital display ad spending in Germany; this year that share will reach 77%. Mobile programmatic outlays are climbing at an even higher rate, and are expected to pass €1.15 billion ($1.30 billion) in 2019.
    Article
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    MAR 18, 2019
    Online grocery is a massive and fast-growing market. We estimate that grocery ecommerce in the US—specifically online food and beverage sales—will grow 18.2% to $19.89 billion in 2019 and will rank as the fastest-growing product category online.
    Article
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    MAR 18, 2019
    The typical native display ad is mobile, social and purchased programmatically—and that’s not expected to change over the next couple years, as the native ad market continues organic growth.
    Article
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    MAR 20, 2019
    Having too many data management systems in use is a daily challenge for 40% of the decision-makers and data managers Vanson Bourne and Veritas surveyed. A similar number of respondents said there are too many data sources to make sense of.
    Article
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    MAR 17, 2019
    Hulu’s decision to reduce the price of its most affordable, ad-supported plan will help bring more users—and more ad dollars—to the popular streaming platform.
    Article
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    MAR 17, 2019
    Pressed for time and money more than in their childless days, today’s parents are increasingly using digital tools to supplement their in-store shopping.
    Article
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    APR 3, 2019
    There is an exodus from Snapchat in the UK. For the first time since its inception, the social network’s user base will begin to decline in 2019, according to eMarketer’s latest UK social usage forecast. Since last year’s redesign of the platform, users are leaving in favor of Instagram and other competitors.
    Article
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    MAR 26, 2019
    Not only will Google and Facebook continue to dominate in the UK, but their combined share of the digital ad market will also continue to rise. This year, it will reach 63.3%, up from 62.7% last year, according to eMarketer’s latest UK digital advertising forecast.
    Article
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    MAR 18, 2019
    Identifying the best channel metrics that align with companywide key performance indicators is a challenge at a time when marketers are overloaded with data and their companies are questioning those results.
    Audio
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    MAR 18, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Debra Aho Williamson discusses how marketers are using influencer marketing successfully and getting past some of the issues holding the tactic back.
    Article
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    MAR 15, 2019
    Despite OTT ad spend's surge, it’s still small compared with the $69.2 billion that US advertisers are projected to spend on linear TV. For some advertisers, measurement challenges prevent them from investing more in OTT.
    Article
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    MAR 15, 2019
    Whether you own a local business, or handle digital marketing for a brand which operates physical locations, the quality of your local business listings can either improve—or erode—your customer experience. Seventy-three-percent of high-intent consumers don’t visit a brand’s website before making a decision, according to Yext research.
    Audio
     | 
    MAR 15, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Debra Aho Williamson and research analyst Man-Chung Cheung discuss the new video-sharing sensation TikTok.