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Ad Spending (144)
Advertising (132)
B2B (15)
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Mobile (84)
Retail & Ecommerce (118)
Social Media (52)
Video (68)
Digital Video (61)
Mobile Video (25)
Video-on-Demand (VOD) (19)

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Demographics

68 Results
Type:
Report
Topic: Video
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 4/30/2018
    Topics: Digital Video; Mobile Video; Digital Video Ad Spending; Digital Video Advertising; Pay TV; Video-on-Demand (VOD); Connected TVs
    Geographies: United States
    Context: Digital video spending is growing on both ad-supported and subscription-based platforms, while TV ad spending will decrease for the first time since the Great Recession. Time spent on each of those mediums is following similar patterns.
    Publication Date: 4/24/2018
    Topics: Digital Video; TV; Pay TV; Connected TVs
    Geographies: United States
    Context: US subscription-based video providers are growing their user bases and revenues as audiences move from traditional pay TV toward digital services they consider more affordable and flexible.
    Publication Date: 3/1/2018
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Digital Video Advertising
    Geographies: United States
    Context: The video industry finished 2017 with significant momentum across ad spending and usage, including growth among emerging over-the-top (OTT) video aggregators and subscription video on-demand (SVOD) services. While the overall picture is rosy, concerns about brand safety continue to swirl around Google and Facebook.
    Publication Date: 2/22/2018
    Topics: Digital Video; Digital Video Ad Spending; Mobile Video; Digital Video Advertising
    Geographies: United States
    Context: As the digital video industry grows in size and complexity, recommended best practices span a wide range of media types, ad formats, purchasing methods, devices and content platforms.
    Publication Date: 2/7/2018
    Topics: Digital Video
    Geographies: Worldwide
    Context: Approximately 2.38 billion people worldwide will watch digital videos in 2018. Among those viewers, 1.87 billion will use a mobile phone to watch video and 1.58 billion will consume video via YouTube.
    Publication Date: 2/1/2018
    Topics: Digital Video; Computers; Consumer Behavior; Mobile Advertising; Mobile Devices; Mobile Video; Media Consumption; Consumer Attitudes on Marketing; Mobile Payments; Digital Video Advertising; Personalization
    Geographies: United Kingdom
    Context: This report covers the key digital trends that will impact the UK in 2018. Mobile’s influence will continue to be significant, as well as growing calls for transparency—for both consumers and industry players.
    Publication Date: 12/13/2017
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Digital Video Advertising
    Geographies: United States
    Context: The US digital video industry continues to show solid growth, as measured by ad spending, time spent with media and other key barometers. However, some digital media companies are struggling with video monetization in the face of the Google-Facebook duopoly.
    Publication Date: 12/12/2017
    Topics: Ebooks; Digital Video; Books; Mobile Games; Social Media Users; Mobile Video; Smartphones; Tablets; Social Media Usage
    Geographies: United States
    Industries: Toys & Games; Consumer Products (CPG)
    Demographics: Children; Parents
    Context: As digital natives who mostly lack smartphones, kids have a distinctive pattern of digital usage—lots of digital video, little social networking, worrisome amounts of screen time and so on.
    Publication Date: 12/11/2017
    Topics: Digital Video; Consumer Behavior; Consumer Attitudes on Marketing; Social Media Ad Spending; Personalization; Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: Europe; Worldwide; United States
    Industries: Technology
    Demographics: Millennials
    Context: eMarketer predicts key digital trends for next year, ranging from a rise in voice search and ad transparency to a decline in consumer esteem for Big Tech.
    Publication Date: 11/30/2017
    Topics: Digital Video; Connected TVs; Programmatic Advertising; TV Advertising
    Geographies: Worldwide; United States
    Context: As more viewers spend more of their time watching programs via connected TVs and over-the-top (OTT) video services, advertisers are becoming more eager to be there, too. And, increasingly, they hope to place their ads programmatically.
    Publication Date: 11/1/2017
    Topics: Digital Video; TV; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Digital Video Advertising; TV Advertising
    Geographies: Worldwide
    Context: Ad industry professionals provide their insights on how to benchmark campaigns for maximum effectiveness, depending on the platform and device.
    Publication Date: 10/25/2017
    Topics: Digital Video; Internet Activities; Internet Users; Mobile Devices; Social Media Users; Mobile Internet; Media Consumption; Smartphone Users; Tablet Users
    Geographies: Argentina; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Estonia; Finland; France; Germany; Greece; Indonesia; Latvia; Lebanon; Mexico; Netherlands; Norway; Peru; Philippines; Poland; Singapore; Slovakia; Spain; Sweden; Switzerland; Thailand; Turkey; Ukraine; United Arab Emirates; United States
    Industries: Media & Entertainment
    Context: The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2017 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 36 countries.
    Publication Date: 9/21/2017
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Digital Video Advertising
    Geographies: United States
    Context: YouTube’s revenue outlook is significantly higher than previously expected, reflecting a healthy market for video advertising. However, a rush to create and monetize video content across entertainment and news platforms could push up against the limits of what the market will bear.
    Publication Date: 8/28/2017
    Topics: Digital Video; TV; Digital Video Ad Spending; TV Ad Spending; Mobile Ad Spending; TV Advertising
    Geographies: Worldwide; United States
    Context: The facts and figures you need to know about TV and digital video in the US, now and for the future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.
    Publication Date: 8/24/2017
    Topics: Digital Video; Digital Advertising; Search; Digital Ad Spending; Mobile Ad Spending
    Geographies: United Kingdom
    Industries: Travel; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: eMarketer’s forecast of digital ad spending in the UK covers five key industries: automotive, CPG, financial services, retail and travel. Across all industries, mobile, digital video and social media strategies will drive spending increases over the forecast period.
    Publication Date: 8/22/2017
    Topics: Digital Video; TV; Digital Video Ad Spending; TV Ad Spending
    Geographies: Canada
    Context: This report explores how consumers in Canada satisfy their viewing appetites across screens, as well as the ways advertisers and media companies are developing ads to engage them.
    Publication Date: 8/15/2017
    Topics: Digital Video; TV; Digital Video Ad Spending; Mobile Video; Social Media Marketing; Mobile Social Media; Social Media Usage; Social Media Ad Spending; Digital Video Advertising
    Geographies: United States
    Context: Facebook, Twitter and Snapchat are snapping up TV-style programming in an attempt to become video destinations. This report details those plans and the video ad formats that come with them.
    Publication Date: 8/10/2017
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; TV Ad Spending; Connected TVs; Digital Video Advertising; Programmatic Ad Spending
    Geographies: Worldwide; United States
    Context: Growth estimates and the key near-term drivers for addressable, programmatic, and over-the-top (OTT) TV advertising.
    Publication Date: 8/8/2017
    Topics: Pay TV; Video-on-Demand (VOD); Connected TVs
    Geographies: United States
    Context: eMarketer’s forecast for US connected TV, over-the-top (OTT) video and pay TV users, including our first-ever estimates for subscription OTT video service users.
    Publication Date: 7/5/2017
    Topics: Digital Video Ad Spending; Mobile Video; Programmatic Ad Spending
    Geographies: United States
    Context: Out-stream video advertising—defined as video units served in nonvideo environments such as text articles, games and social feeds—has emerged as a high-CPM format for publishers with limited video content.
    Publication Date: 6/26/2017
    Topics: Video-on-Demand (VOD); Digital Video Advertising
    Geographies: United States
    Context: Recent data show that digital video ad spending is growing faster than previously forecast. Meanwhile, new subscription-based services are coming online as people spend more time with digital and less with TV.
    Publication Date: 5/2/2017
    Topics: Pay TV; Video-on-Demand (VOD); Connected TVs
    Geographies: United States
    Context: The US subscription video market has grown dramatically in recent years, while at the same time playing a role that’s closer and closer to that of pay TV. Although many established and emerging players show promise, the sheer number of subscription services raises questions about their sustainability.
    Publication Date: 4/24/2017
    Topics: Digital Video; TV
    Geographies: Germany
    Context: More than half the population in Germany—an estimated 41.1 million people—will watch digital video via any device at least monthly in 2017. Viewers of all ages increasingly engage with video on mobile phones as well as TV and PC screens.
    Publication Date: 4/13/2017
    Topics: Digital Video; TV
    Geographies: France
    Context: More than 32 million people in France will watch TV or video content digitally at least once per month in 2017. Live TV still accounts for the largest slice of time spent with video, but consumers are increasingly timeshifting their viewing and watching on other screens.
    Publication Date: 3/9/2017
    Topics: Digital Video; Digital Video Ad Spending; Digital Video Advertising
    Geographies: United States
    Context: With the digital video industry showing strong vital signs in ad spending, usage, device mix and content, key players are expanding their horizons into live video, social video, and live TV delivered over the internet.
    Publication Date: 3/1/2017
    Topics: Digital Video; Connected TVs
    Geographies: United Kingdom
    Context: Digital video viewing is the norm for the majority of UK consumers. Small screens tend to equate to short-form, ad supported content. But for advertisers, the video ads that reach people the best tend to be those on social.
    Publication Date: 2/22/2017
    Topics: Email; Digital Video; Internet Users; Social Media Users; Mobile Users
    Geographies: United Kingdom
    Context: Nearly two-thirds of the UK population will use a mobile phone to go online this year. With general internet usage now pervasive, consumption of digital content will continue to grow steadily.
    Publication Date: 2/16/2017
    Topics: Digital Video; Social Media Usage
    Geographies: United States
    Context: Marketers, social media companies, publishers and consumers are intensely focused on live video. However, this content category is still in its early stages, and it will take more time and experimentation for it to produce concrete results on a mass level.
    Publication Date: 2/15/2017
    Topics: Digital Video; Internet Users; Social Media Users; Smartphone Users; Tablet Users
    Geographies: United States
    Context: There will be 273.3 million US internet users in 2017, of which over four in five will use a mobile phone for access. While most internet users will rely on both a PC and mobile device to go online, 14.9% will use only a mobile device and 6.6% will use only a desktop/laptop.
    Publication Date: 1/12/2017
    Topics: Digital Video; Digital Video Ad Spending; Mobile Video; Digital Video Advertising
    Geographies: United States
    Context: Current best practices in video advertising reflect the growing sophistication of data metrics and targeting capabilities, the proliferation of formats and platforms, and the threats of fraud and ad blocking.
    Publication Date: 1/11/2017
    Topics: Digital Video; Mobile Video
    Geographies: Worldwide
    Context: Globally, nearly 2.15 billion people will view digital video in 2017. This represents nearly 1 billion more viewers than in 2012, and over half of them will be in Asia-Pacific.
    Publication Date: 12/9/2016
    Topics: Digital Video; Mobile Messaging; Social Media Marketing; Mobile Social Media; Digital Video Advertising; Influencer Marketing
    Geographies: United States
    Context: eMarketer predicts what’s in store for the rapidly changing, quickly growing area of social media marketing and advertising.
    Publication Date: 12/7/2016
    Topics: Digital Video; TV; Internet Activities; Digital Ad Spending; Radio; Smartphones; Newspapers; Magazines; Mobile Social Media; Tablets; Social Media Usage; Time Spent with Media
    Geographies: Asia-Pacific; China; India; Japan; South Korea
    Context: Smartphones and other mobile devices have changed the way adults in Asia-Pacific (and the world) consume media. TV still holds a dominant share of time spent in some countries, but digital is eating into traditional media’s time share across all markets.
    Publication Date: 12/5/2016
    Topics: Digital Video; Consumer Behavior; Digital Privacy & Security; Mobile Messaging; Mobile Social Media; Ad Blocking; Virtual & Augmented Reality; Influencer Marketing; Artificial Intelligence (AI)
    Geographies: Worldwide; United States
    Industries: Groceries
    Context: eMarketer unveils its annual predictions for the coming year: 10 things that will (or won’t) happen in 2017.
    Publication Date: 12/2/2016
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Time Spent with Media; Digital Video Advertising; Programmatic Ad Spending
    Geographies: United States
    Context: The US digital video industry continues to show robust health, as measured by connected TV, smart TV and over-the-top (OTT) video usage as well as data on monetization, audience engagement, and device and content platforms.
    Publication Date: 11/21/2016
    Topics: Pay TV; Internet Activities; Video-on-Demand (VOD); Social Media Users; Mobile Internet
    Geographies: Vietnam
    Context: A look at some of the most crucial aspects of Vietnam’s digital usage and behavior, including internet penetration, smartphones and social networks, messaging apps, ecommerce and video.
    Publication Date: 11/15/2016
    Topics: Digital Video; Video Games; Connected TVs
    Geographies: United States
    Industries: Broadband
    Context: Connected TV and over-the-top (OTT) video viewing are growing as TV and movie programming continue to flow to digital platforms, and consumers avail themselves of a growing range of streaming devices linked to the biggest screens in their homes.
    Publication Date: 11/10/2016
    Topics: Digital Video; Internet Users; Social Media Users; Mobile Internet; Media Consumption; Smartphone Users; Tablet Users
    Geographies: Argentina; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Estonia; Finland; France; Germany; Greece; Hungary; Indonesia; Italy; Latvia; Mexico; Netherlands; Norway; Peru; Philippines; Poland; Portugal; Russia; Singapore; Slovakia; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; Ukraine; United Kingdom; United States; Venezuela
    Context: The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2016 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 41 countries.
    Publication Date: 9/29/2016
    Topics: Total Media Ad Spending; Digital Video; Mcommerce; Top Sites; Digital Shoppers & Buyers; Promotions; Retail Ecommerce Sales
    Geographies: United States
    Industries: Personal Care & Beauty; Retail
    Context: The facts and figures you need to know about beauty and personal care products, now and for the near future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.
    Publication Date: 9/27/2016
    Topics: Pay TV; Video-on-Demand (VOD); Digital Ad Spending; Digital Video Ad Spending; TV Ad Spending; Connected TVs; Time Spent with Media; Digital Video Advertising; TV Advertising
    Geographies: United States
    Context: The recent upswing in TV ad spending has likely been buoyed by an increase in total ad outlays, vs. a mass return to the first screen by advertisers. But time and improved TV-digital attribution measurement will help settle the matter for certain.
    Publication Date: 9/21/2016
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Time Spent with Media; Digital Video Advertising; Programmatic Ad Spending
    Geographies: United States
    Context: The US digital video industry continues to show robust health as measured by such indicators as ad spending, subscription spending, viewership and adoption of emerging channels such as social video and live streaming.
    Publication Date: 9/20/2016
    Topics: Digital Video; Internet Activities; Internet Users; Mobile Devices; Social Media Users; Mobile Video; Smartphones; Mobile Internet; Mobile Users; Mobile Social Media; Tablets; Ereaders; Social Media Usage; Smartphone Users; Tablet Users
    Geographies: United Kingdom
    Context: By the end of 2016, more than 62% of the UK’s population will own and use a smartphone. With adoption reaching critical mass, smartphones will continue to play an increasingly important role in many people’s daily lives.
    Publication Date: 8/25/2016
    Topics: Digital Video; Digital Video Ad Spending; Digital Video Advertising
    Geographies: United States
    Context: Advertising industry professionals discuss their views of video ad effectiveness on a range of digital and traditional platforms, including YouTube, Facebook, Snapchat, Instagram, subscription video-on-demand (SVOD), connected TV and linear TV.
    Publication Date: 7/28/2016
    Topics: Digital Video; TV; Top Sites; Video-on-Demand (VOD)
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Belgium; Brazil; Canada; China; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Russia; Saudi Arabia; South Korea; Spain; Sweden; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: This report provides an overview of the leading video platforms, the digital video audience and the usage of subscription video-on-demand (SVOD) platforms in 28 countries.
    Publication Date: 7/26/2016
    Topics: Digital Video; Digital Video Ad Spending; Mobile Video; Digital Video Advertising; Native Advertising; Ad Blocking; Viewability
    Geographies: United States
    Context: US native ad spending will grow at double-digit rates through the end of the decade, even as the format stirs up concerns about blurred lines between editorial and paid content, and skeptics raise doubts about its ability to fend off ad blocking.
    Publication Date: 7/6/2016
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; TV Ad Spending; Connected TVs; Programmatic Ad Spending
    Geographies: Worldwide; United States
    Context: eMarketer examines growth estimates and key drivers for addressable and programmatic TV, over-the-top (OTT) and interactive TV (iTV).
    Publication Date: 6/21/2016
    Topics: Digital Video; Consumer Behavior; Internet Users; Social Media Users; Ecommerce Sales; Consumer Attitudes on Marketing; Time Spent with Media; Smartphone Users
    Geographies: United States
    Demographics: Population; Languages; Hispanics
    Context: The US Hispanic market’s population size and buying power continues to grow. Although their use of digital generally mirrors that of the general population, they are distinct in several ways, particularly in time spent on smartphones.
    Publication Date: 6/16/2016
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Time Spent with Media; Digital Video Advertising; Programmatic Ad Spending
    Geographies: United States
    Context: The US digital video industry continues to exhibit solid growth, as measured by ad spending, subscription monetization, time-spent viewing, total viewership, content development, emerging platforms and innovation in social and live video services.
    Publication Date: 5/25/2016
    Topics: Digital Video; TV; Digital Video Ad Spending; TV Ad Spending; Mobile Ad Spending; TV Advertising
    Geographies: United States
    Context: The facts and figures you need to know about TV and digital video in the US, now and for the future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.
    Publication Date: 5/19/2016
    Topics: Digital Video; TV; Mobile Video; Social Media Marketing; Social Media Ad Spending; Digital Video Advertising; TV Advertising
    Geographies: United States
    Context: Facebook, Twitter, Instagram and Snapchat have changed video advertising through features like autoplay, vertical video and live streaming. The impact on YouTube is becoming clear, and now the social properties are taking aim at an even bigger prize: TV.