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Worldwide (1)

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Ad Spending (23)
Advertising (220)
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Marketing (452)
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Retail & Ecommerce (194)
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Video (45)
Digital Video (36)
Mobile Video (9)
Video-on-Demand (VOD) (5)

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Demographics

45 Results
Type:
Interview
Topic: Video
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 3/1/2018
    Name: Alan Wolk
    Title: Co-Founder
    Company: TV[R]EV
    Topics: Marketing Technology; Digital Video
    Geographies: United States
    Context: Real-time ad insertion and automated buying remain clunky
    Publication Date: 2/28/2018
    Name: Brian Rifkin
    Title: Co-Founder
    Company: JW Player
    Topics: Marketing Technology; Digital Video
    Geographies: United States
    Context: Too many ad tags and poor page design create latency
    Publication Date: 12/21/2017
    Name: Luis Spencer Freitas
    Title: Digital Marketing Director
    Company: Pernod Ricard USA
    Topics: Digital Video; Digital Display Advertising; Programmatic Advertising
    Geographies: United States
    Context: Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.
    Publication Date: 12/20/2017
    Name: Dan Greenberg
    Title: Co-Founder and CEO
    Company: Sharethrough
    Topics: Digital Video; Connected TVs; Programmatic Advertising
    Geographies: United States
    Context: Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.
    Publication Date: 12/1/2017
    Name: Matthew Fanelli
    Title: Senior Vice President, Digital
    Company: MNI Targeted Media
    Topics: Digital Video; Connected TVs
    Geographies: United States
    Context: Matthew Fanelli, senior vice president of digital at MNI Targeted Media (Time Inc.'s media planning division), explains how cross-platform video advertising can have a bigger impact on consumers while they're at home.
    Publication Date: 11/20/2017
    Name: Ryan Reed
    Title: Director, Innovation, TV and Video
    Company: Lotame
    Topics: Digital Video; Targeting; Connected TVs; Programmatic Advertising; TV Advertising
    Geographies: United States
    Context: Ryan Reed, director of innovation for TV and video at Lotame, discusses some of the challenges buyers and sellers face when shifting to connected TV and over-the-top inventory.
    Publication Date: 11/20/2017
    Name: Joshua Summers
    Title: CEO
    Company: clypd
    Topics: Digital Video; Targeting; Programmatic Advertising; TV Advertising
    Geographies: United States
    Context: Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year.
    Publication Date: 11/20/2017
    Name: Brian Slitt
    Title: Chief Revenue Officer
    Company: NinthDecimal
    Topics: Digital Video; Targeting; Connected TVs; Programmatic Advertising; TV Advertising
    Geographies: United States
    Context: Brian Slitt, chief revenue officer of location data services firm NinthDecimal, discusses how location data plays a pivotal role in reaching consumers in connected TV and OTT viewing environments.
    Publication Date: 11/20/2017
    Name: Eric Hoffert
    Title: Senior Vice President, Video Technology
    Company: AppNexus
    Topics: Digital Video; Connected TVs; Programmatic Advertising
    Geographies: United States
    Context: Eric Hoffert, senior vice president of video technology at AppNexus, discusses the biggest opportunities in programmatic connected TV and over-the-top advertising.
    Publication Date: 11/8/2017
    Name: Jordan Hoffner
    Title: CEO
    Company: Salon Media Group
    Topics: Digital Video; Digital Video Advertising
    Geographies: United States
    Industries: Media & Entertainment
    Context: Jordan Hoffner, CEO of Salon Media Group, explains how the publisher approaches digital video.
    Publication Date: 10/12/2017
    Name: Tom Alexander
    Title: Founder and CEO
    Company: PK4 Media
    Topics: Digital Video; Digital Video Advertising
    Geographies: United States
    Context: Tom Alexander, founder and CEO of PK4 Media, explains why campaign success metrics should vary between channels.
    Publication Date: 10/10/2017
    Name: Josh Ong
    Title: Director, Global Brand Strategy and Communications
    Company: Cheetah Mobile
    Topics: Mobile Video; Mobile Apps
    Geographies: China
    Context: Josh Ong, director of global brand strategy and marketing at Cheetah Mobile, talks about what makes an app go viral in China and whether that success can be replicated overseas.
    Publication Date: 10/10/2017
    Name: Patrick Hopf
    Title: Co-Founder and President
    Company: SourceKnowledge
    Topics: Mobile Advertising; Mobile Video
    Geographies: Canada
    Context: Patrick Hopf, co-founder and president of SourceKnowledge, explains what brand marketers should be wary of in Canada's mobile advertising space.
    Publication Date: 9/21/2017
    Name: Allon Caidar
    Title: Co-Founder and CEO
    Company: TVPage
    Topics: Digital Video; Digital Video Advertising; Marketing Technology
    Geographies: United States
    Context: Allon Caidar, co-founder and CEO of TVPage, explains why a content management system isn't enough for brands' growing volume of videos.
    Publication Date: 7/28/2017
    Name: Meara Ranadive
    Title: Head of Social Media
    Company: T. Rowe Price
    Topics: Digital Video; Social Media Marketing
    Geographies: United States
    Context: Meara Ranadive, head of social media at T. Rowe Price, talks about the company's first foray into Facebook Live.
    Publication Date: 6/13/2017
    Name: Humphrey Ho
    Title: Managing Director
    Company: Hylink USA
    Topics: Video-on-Demand (VOD); Paid Content; Digital Video Advertising
    Geographies: China
    Context: Humphrey Ho, managing director of Hylink’s US office, discusses why consumers in China want to pay for video content, and what this means for advertisers.
    Publication Date: 4/26/2017
    Name: Calvin Chan
    Title: COO
    Company: AdMaster
    Topics: Digital Advertising; Video-on-Demand (VOD); Viewability
    Geographies: China
    Context: Calvin Chan, COO of AdMaster, and Peiyu Ren, the advertising technology company's vice president of product, discuss the worsening digital ad fraud conditions in China, and what all players—marketers, ad tech service providers and publishers—need to do to improve the situation.
    Publication Date: 4/25/2017
    Name: Eric Ratchman
    Title: Executive Vice President, Content Distribution
    Company: Univision
    Topics: Digital Video; Video-on-Demand (VOD)
    Geographies: United States
    Context: Eric Ratchman, executive vice president of content distribution at Univision, spoke with eMarketer about how the brand leverages subscription video-on-demand (SVOD) properties to learn the particulars of how audiences consume its content.
    Publication Date: 4/24/2017
    Name: Marc DeBevoise
    Title: COO
    Company: CBS All Access
    Topics: Digital Video; Video-on-Demand (VOD)
    Geographies: United States
    Context: Marc DeBevoise, COO of CBS All Access, breaks down the streaming service’s viewership and discusses the top concerns for advertisers in the subscription video-on-demand (SVOD) space.
    Publication Date: 2/23/2017
    Name: Chris Welsh
    Title: Vice President, TV and Sport, EMEA
    Company: MPP Global Solutions
    Topics: Digital Video; TV; Digital Video Advertising; TV Advertising
    Geographies: United Kingdom
    Context: Chris Welsh, vice president of TV and Sport for Europe, the Middle East and Africa (EMEA) at MPP Global Solutions, talks about the efforts of traditional broadcasters in the UK to reach digitally savvy audiences.
    Publication Date: 2/22/2017
    Name: Justin Taylor
    Title: Managing Director, UK
    Company: Teads
    Topics: Digital Video; Social Media Usage; Digital Video Advertising
    Geographies: United Kingdom
    Context: Justin Taylor, managing director for the UK at out-stream video platform provider Teads, explains how the country’s consumers don’t want to watch ads in the content they’re viewing, but are open to having control over out-of-stream video ads.
    Publication Date: 2/14/2017
    Name: Neil Katz
    Title: Senior Vice President, Content, and Editor-in-Chief
    Company: Weather.com
    Topics: Digital Video; Social Media Marketing; Digital Video Advertising
    Geographies: United States
    Context: Neil Katz, senior vice president of content and editor-in-chief at Weather.com, tells eMarketer why live social videos of cute animals and rocket launches are key for keeping users engaged between storms.
    Publication Date: 2/14/2017
    Name: Juan Pablo Convers
    Title: Senior Director, Digital Sports
    Company: Univision
    Topics: Digital Video; Social Media Marketing
    Geographies: United States
    Context: Juan Pablo Convers, senior director for digital sports at Univision, discusses why live social video is a game changer for audience engagement.
    Publication Date: 2/10/2017
    Name: Bijan Malaklou
    Title: Paid Social Media Manager
    Company: Digital Addix
    Topics: Digital Video; Social Media Marketing
    Geographies: United States
    Context: Bijan Malaklou, paid social media manager for Digital Addix, discusses how brands should approach live video—the “shiny new toy” on social platforms.
    Publication Date: 1/18/2017
    Name: David Katz
    Title: Vice President and General Manager, Programmatic Revenue and Operations
    Company: Univision Communications Inc.
    Topics: Targeting; Mobile Video; Digital Video Advertising; Digital Display Advertising; Programmatic Advertising
    Geographies: United States
    Context: David Katz, vice president and general manager of programmatic revenue and operations at Univision Communications Inc., talks about expectations for growth in programmatic video and audience verification practices in 2017.
    Publication Date: 1/17/2017
    Name: Tal Shoham
    Title: Vice President, International Business Development
    Company: ironSource
    Topics: Digital Video; Mobile Advertising
    Geographies: Worldwide
    Context: Tal Shoham, vice president of international business development at mobile marketing and monetization platform ironSource, reveals which mobile video advertising trend will flourish in 2017.
    Publication Date: 1/5/2017
    Name: Rany Ng
    Title: Director, Product Management
    Company: Google
    Topics: Video-on-Demand (VOD)
    Geographies: United States
    Context: Google's director of product management Rany Ng discusses how US viewers are using OTT—increasingly viewing traditional TV content on these platforms.
    Publication Date: 12/6/2016
    Name: John Yembrick
    Title: Social Media Manager
    Company: NASA
    Topics: Digital Video; Social Media Marketing
    Geographies: United States
    Context: NASA's John Yembrick, social media manager, and Jason Townsend, deputy social media manager, describe the value of live content.
    Publication Date: 11/16/2016
    Name: Mark Jackson
    Title: Group Managing Director
    Company: MC&C
    Topics: Digital Video; Digital Advertising; Mobile Advertising; Mobile Video; Social Media Usage
    Geographies: United Kingdom
    Context: Mark Jackson, group managing director at MC&C, a UK marketing agency focusing on media buying and planning, spoke with eMarketer about how consumers in the UK are increasing their time spent with video content on mobile.
    Publication Date: 8/24/2016
    Name: Eric Hippeau
    Title: Co-Founder
    Company: NowThis News
    Topics: Digital Video; Media Consumption
    Geographies: United States
    Context: Eric Hippeau, co-founder of digital video news provider NowThis News, which operates on social media platforms, spoke with eMarketer about the news service and social video.
    Publication Date: 8/18/2016
    Title: Eight marketing executives with expertise in Snapchat’s advertising products
    Topics: Mobile Advertising; Mobile Video; Mobile Social Media; TV Advertising
    Geographies: United States
    Demographics: Teens; Millennials
    Context: Eight marketing executives with expertise in Snapchat’s advertising products talk to eMarketer about the growing similarities between advertising on Snapchat and on TV, especially as Snapchat’s user base continues its rapid growth.
    Publication Date: 8/18/2016
    Title: 11 brand marketers and agency executives involved in the process of developing creative assets for Snapchat's video ad product, Snap Ads
    Topics: Mobile Advertising; Mobile Video; Mobile Social Media
    Geographies: United States
    Context: 11 brand marketers and agency executives involved in the process of developing creative assets for Snapchat's video ad product, Snap Ads, share their tips for developing creative assets for Snap Ads that stand out.
    Publication Date: 8/10/2016
    Name: Oren Katzeff
    Title: Head of Programming
    Company: Tastemade
    Topics: Brand Marketing; Digital Video; Social Media Marketing; Content Marketing
    Geographies: United States
    Industries: Food & Beverage
    Demographics: Millennials
    Context: Oren Katzeff, head of programming at digital video network Tastemade, explains why digital video appeals to millennials, and how brands work with Tastemade to reach that demographic.
    Publication Date: 7/6/2016
    Name: Hanna Golota
    Title: Operations Manager
    Company: Globalme
    Topics: Brand Marketing; Consumer Behavior; Mobile Video; Marketing Technology
    Geographies: Asia-Pacific
    Demographics: Languages; Asians
    Context: Hanna Golota, operations manager at localization and translation service Globalme, talks about how localization of marketing efforts means more than just translating languages correctly.
    Publication Date: 6/7/2016
    Name: Doug Pearce
    Title: CEO, Greater China
    Company: Omnicom Media Group (OMG) Greater China
    Topics: Digital Video; TV; Omnichannel Retailing; Big Data
    Geographies: China
    Industries: Technology
    Demographics: Seniors
    Context: Doug Pearce, CEO of Omnicom Media Group (OMG) Greater China, discusses digital innovations in China and how the country could one day become a global digital technology leader.
    Publication Date: 5/9/2016
    Name: Matthew Corbin
    Title: Head of Global Product Marketing
    Company: Facebook
    Topics: Digital Video; Mobile Video; Social Media Usage
    Geographies: United States
    Context: Facebook began pushing in-stream video about two years ago, which has led to consumers wanting more viewable and shareable content. Matthew Corbin, head of global product marketing at Facebook, spoke with eMarketer about how brands have capitalized on this, as Facebook optimizes its live streaming capabilities.
    Publication Date: 5/4/2016
    Name: Eldad Sotnick Yogev
    Title: Digital Manager for Analytics and Performance Media
    Company: Huawei Technologies
    Topics: Digital Video; Social Media Usage; Ad Blocking
    Geographies: United Kingdom
    Context: Some brands place viewability at the top of the marketing totem pole, but for Huawei Technologies, appropriate targeting is paramount in an environment challenged by ad blocking.
    Publication Date: 5/2/2016
    Name: Jenna Pelkey
    Title: Director, Global Media and Marketing Strategy
    Company: General Electric
    Topics: Digital Video; Marketing Tactics
    Geographies: United States
    Context: Jenna Pelkey, director of global media and marketing strategy at General Electric, talks about how the multinational conglomerate uses digital video tools and platforms to increase brand awareness.
    Publication Date: 4/29/2016
    Name: Kathleen Bell
    Title: Director, Marketing
    Company: Subway Canada
    Topics: Digital Video; Mobile Video; Social Media Marketing
    Geographies: Canada
    Context: Kathleen Bell, director of marketing at Subway Canada, talks about the sandwich chain's online engagement strategy and the effectiveness of social media cross-promotion.
    Publication Date: 4/21/2016
    Name: Melinda McLaughlin
    Title: CMO
    Company: Extreme Reach
    Topics: Digital Video; TV; Programmatic Advertising
    Geographies: United States
    Context: Melinda McLaughlin, CMO of cloud-based enterprise platform Extreme Reach, discusses how the company is working to help clients activate and leverage video ads across all screens.
    Publication Date: 3/25/2016
    Name: Lou Paskalis
    Title: Senior Vice President, Enterprise Media
    Company: Bank of America
    Topics: Digital Video
    Geographies: United States
    Industries: Financial Services
    Context: Lou Paskalis, senior vice president of enterprise media at Bank of America, talks about what goes into creating digital video ads that keep consumers wanting to see more.
    Publication Date: 3/24/2016
    Name: Katrina Craigwell
    Title: Director, Global Content and Programming
    Company: GE
    Topics: Digital Video
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Katrina Craigwell, director of global content and programming at digital-industrial company GE, talked about how her team approaches its digital video programming across a variety of platforms and publishers.
    Publication Date: 3/3/2016
    Name: Moti Cohen
    Title: Founder and CEO
    Company: Apester
    Topics: Digital Video; TV
    Geographies: United Kingdom
    Context: Moti Cohen, founder and CEO at Apester, a global provider of interactive content platforms, talks about viewing habits in the UK and how millennials are changing the consumption game.
    Publication Date: 3/3/2016
    Name: Chris Dobson
    Title: CEO
    Company: The Exchange Lab
    Topics: Digital Video; TV
    Geographies: United Kingdom
    Context: Chris Dobson, CEO at The Exchange Lab, talks about how linear TV is trying to retain UK viewers, whose attentions are drifting across various platforms.
    Publication Date: 3/2/2016
    Name: Debbie Weinstein
    Title: Director, Brand Solutions and Innovations for EMEA
    Company: Google
    Topics: Digital Video; TV
    Geographies: United Kingdom
    Context: Debbie Weinstein, director of brand solutions and innovations for EMEA at Google, explains how YouTube has seen a jump in mobile viewers and time spent on these devices in the UK.