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226 Results
Type:
Article
Topic: Video
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    Publication Date: 5/2/2018
    Topics: Digital Video; Mobile Apps
    Geographies: China
    Context: Live streaming and short videos have become a greater focus for marketers and media agency professionals in China over the past year, according to a survey by AdMaster and TopMarketing.
    Publication Date: 5/1/2018
    Topics: Digital Video
    Geographies: United States
    Context: The amount of money committed to digital video ads during the US TV Upfronts and Digital NewFronts season will reach $3.64 billion in 2018, according to new estimates from eMarketer.
    Publication Date: 4/25/2018
    Topics: Digital Video
    Geographies: United States
    Context: The subscription video space has grown fiercely competitive. Not only are TV networks vying against each other, as they’ve done since the golden age of television, but companies from a wide spectrum of industries—from telecommunications to social media to technology to retail—are also determined to compete.
    Publication Date: 4/25/2018
    Topics: Digital Video
    Geographies: Worldwide
    Context: YouTube has stepped up efforts to remove objectionable content, with millions of videos being pulled from the platform. But how is it making those choices, and how nimble is it about plucking out bad videos? In the latest episode of eMarketer's "Behind the Numbers" podcast, video analyst Paul Verna breaks down the data.
    Publication Date: 3/29/2018
    Topics: Marketing Technology; Digital Video
    Geographies: United States
    Context: About 60% of the people Penthera surveyed said they’re frustrated with their mobile video viewing experience at least half of the time.
    Publication Date: 3/21/2018
    Topics: Video-on-Demand (VOD); Pay TV
    Geographies: United States
    Context: The high cost of TV service continues to be the most common reason adults in North America have cut the cord, according to TiVo survey data.
    Publication Date: 3/12/2018
    Topics: Digital Video
    Geographies: Worldwide
    Context: In the latest episode of "Behind the Numbers," eMarketer's Paul Verna and Oscar Orozco discuss the current state of digital video—who's watching, what are the major local platforms around the world, and is linear TV managing to fend off digital video?
    Publication Date: 3/9/2018
    Topics: Digital Video Ad Spending; Digital Video
    Geographies: United States
    Context: A survey of digital marketers worldwide reveals that many are faced with a variety of video advertising concerns, but these issues aren't enough to hinder their investments.
    Publication Date: 3/6/2018
    Topics: Video-on-Demand (VOD); TV
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna discusses the winners and losers from the Academy Awards telecast, including TV ratings, ad rates and streaming video.
    Publication Date: 2/23/2018
    Topics: Digital Video
    Geographies: United States
    Context: US digital video ad spending will increase at double-digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
    Publication Date: 2/8/2018
    Topics: Digital Video
    Geographies: Worldwide
    Context: This year, 1.87 billion people worldwide will watch digital video via mobile phone at least once per month, up 11.9% over 2017. These individuals will represent more than three-quarters of all digital video viewers.
    Publication Date: 2/2/2018
    Topics: Social Media Marketing; Digital Video
    Geographies: United States
    Context: New research shows that YouTube and Facebook are the go-to social platforms for consumers watching video content. And these viewers are most likely to engage with videos that demonstrate relevancy.
    Publication Date: 1/25/2018
    Topics: TV; Digital Video
    Geographies: Worldwide
    Context: A recent survey of internet users worldwide by Salesforce showed 81% of respondents watched broadcast TV at least monthly, more than any other format. But there are stark generational differences in the way they consume media, especially video.
    Publication Date: 1/19/2018
    Topics: Digital Video; Connected TVs; Programmatic Advertising
    Geographies: United States
    Context: Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.
    Publication Date: 1/18/2018
    Topics: Video-on-Demand (VOD)
    Geographies: China
    Context: In 2018, close to 229 million people in China will watch video via a subscription streaming service that bypasses traditional distribution, according to eMarketer’s first-ever forecast of subscription over-the-top video viewership in the country.
    Publication Date: 1/5/2018
    Topics: Video-on-Demand (VOD)
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," eMarketer's Paul Verna, Ezra Palmer and Connor Anovick talk about the various streaming services available, and the various considerations people grapple with when cutting the cord.
    Publication Date: 1/5/2018
    Topics: Digital Video
    Geographies: United States
    Context: Will 2018 be the year of connected TV advertising? Will the number of streaming services continue to grow or start to consolidate? eMarketer analyst Paul Verna discusses key video trends to expect this year in the latest episode of "Behind the Numbers."
    Publication Date: 1/4/2018
    Topics: Video-on-Demand (VOD)
    Geographies: United States
    Context: Although some streaming services have incorporated ads into their platforms, research shows that advertising is anathema to most consumers watching content.
    Publication Date: 1/2/2018
    Topics: Digital Video; Targeting; Programmatic Advertising; TV Advertising
    Geographies: United States
    Context: Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year.
    Publication Date: 12/27/2017
    Topics: Digital Video
    Geographies: United States
    Context: What will social video look like? Is "peak TV" past its peak? How much will connected TV ad spend grow? A look ahead at some of the key developments we expect to unfold in 2018.
    Publication Date: 12/22/2017
    Topics: Digital Video; Digital Display Advertising; Programmatic Advertising
    Geographies: United States
    Context: Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.
    Publication Date: 12/19/2017
    Topics: Digital Video; Social Media Marketing
    Geographies: United States
    Context: As social media video surges, marketers are developing new ways to measure the efficacy of campaigns that use the medium.
    Publication Date: 12/18/2017
    Topics: Digital Video
    Geographies: United States
    Demographics: Children
    Context: Kids are digital natives. But aside from tweens, most lack smartphones. Instead, their digital activity is dominated by digital video, much to the chagrin of parents.
    Publication Date: 12/14/2017
    Topics: Digital Video
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna talks about key events in the digital video industry, including programmatic video ad spending and original content.
    Publication Date: 12/5/2017
    Topics: Video-on-Demand (VOD); Pay TV
    Geographies: United States
    Context: Streaming services are building up a head of steam in the US, according to data from Raymond James.
    Publication Date: 12/5/2017
    Topics: Digital Video; Connected TVs
    Geographies: United States
    Context: Matthew Fanelli, senior vice president of digital at MNI Targeted Media (Time Inc.'s media planning division), explains how cross-platform video advertising can have a bigger impact on consumers while they're at home.
    Publication Date: 12/4/2017
    Topics: Programmatic Advertising; Connected TVs; TV Advertising; Digital Video
    Geographies: United States
    Context: As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.
    Publication Date: 11/29/2017
    Topics: Digital Video; Targeting; Connected TVs; Programmatic Advertising; TV Advertising
    Geographies: United States
    Context: Ryan Reed, director of innovation for TV and video at Lotame, discusses some of the challenges buyers and sellers face when shifting to connected TV and over-the-top inventory.
    Publication Date: 11/15/2017
    Topics: TV; Video-on-Demand (VOD)
    Geographies: United States
    Context: New research from the Interactive Advertising Bureau found people are more likely to talk about the products or brands they see—and even change someone’s mind about them—while co-viewing on OTT devices.
    Publication Date: 11/10/2017
    Topics: TV; Video-on-Demand (VOD)
    Geographies: United States
    Context: New data from Hub Research suggests that TV watching habits may be at a tipping point, with the majority of US TV viewers saying they mainly watch their favorite show via a digital source.
    Publication Date: 11/9/2017
    Topics: Digital Video; Digital Video Advertising
    Geographies: United States
    Industries: Media & Entertainment
    Context: Jordan Hoffner, CEO of Salon Media Group, explains how the publisher approaches digital video.
    Publication Date: 11/7/2017
    Topics: Video-on-Demand (VOD)
    Geographies: United States
    Context: Nielsen's audience estimate for the Netflix hit "Stranger Things" may not be a perfect measure, but it's a start toward understanding the scope of the secretive streaming giant's numbers. eMarketer analyst Paul Verna discusses the challenges and what's at stake in the latest episode of "Behind the Numbers."
    Publication Date: 10/24/2017
    Topics: Video-on-Demand (VOD)
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna talks about Nielsen's new subscription video-on-demand content ratings service.
    Publication Date: 10/19/2017
    Topics: TV; Video-on-Demand (VOD)
    Geographies: Japan
    Context: Subscription video-on-demand (SVOD) platforms are making some gains in the country, but traditional and free video services still dominate the market.
    Publication Date: 10/16/2017
    Topics: Digital Video; Digital Video Advertising
    Geographies: United States
    Context: Tom Alexander, founder and CEO of PK4 Media, explains why campaign success metrics should vary between channels.
    Publication Date: 10/12/2017
    Topics: Mobile Video; Mobile Apps
    Geographies: China
    Context: Josh Ong, director of global brand strategy and marketing at Cheetah Mobile, talks about what makes an app go viral in China and whether that success can be replicated overseas.
    Publication Date: 10/4/2017
    Topics: Pay TV; Video-on-Demand (VOD)
    Geographies: United States
    Context: New data from TiVo reveals that streaming services like Hulu and Netflix are influencing many consumers to cut the cord, although price is still the top factor.
    Publication Date: 9/26/2017
    Topics: Digital Video; Media Consumption
    Geographies: United States
    Context: In the new episode of "Behind the Numbers," eMarketer's Paul Verna highlights the latest data and developments in the digital video space in a wide-ranging conversation covering key platforms, new content initiatives, audience growth and more.
    Publication Date: 9/21/2017
    Topics: Pay TV; Digital Video
    Geographies: United States
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, we consider the state of pay TV, changing viewing behaviors, and implications for marketers.
    Publication Date: 9/13/2017
    Topics: Digital Video; TV Ad Spending
    Geographies: United States
    Context: eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting. This year, TV ad spending will expand just 0.5% to $71.65 billion—down from the $72.72 billion predicted in our Q1 forecast for 2017.
    Publication Date: 9/11/2017
    Topics: Digital Video; Social Media Marketing
    Geographies: United States
    Context: Instagram’s users are engaging with video content at increasing levels, and smart publishers are cranking out digital video to capitalize on the trend.
    Publication Date: 9/7/2017
    Topics: Digital Video; Digital Video Advertising
    Geographies: United States
    Demographics: Teens
    Context: For teens, the ads on YouTube are adding up—but this hasn’t stopped them from accessing the platform daily.
    Publication Date: 9/6/2017
    Topics: Mobile Video; Mobile Messaging
    Geographies: Germany
    Context: The partnership with ProSiebenSat.1 in Germany opens a new door in Europe for the Japan-based messaging app provider.
    Publication Date: 8/30/2017
    Topics: Video-on-Demand (VOD)
    Geographies: United States
    Context: Over a third of SVOD subscribers in the US share their passwords, but nearly 60% say they would buy subscriptions if that was no longer an option.
    Publication Date: 8/21/2017
    Topics: Digital Video; Social Media Marketing
    Geographies: United States
    Context: Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.
    Publication Date: 8/17/2017
    Topics: Digital Video
    Geographies: United States
    Context: Apple is opening its wallet for original video content for the first time, putting it into direct competition with players like Netflix, HBO and Hulu.
    Publication Date: 8/9/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Malaysia
    Context: Southeast Asia-based SVOD service iflix just raised $133 million, and plans to use local content and a lower price to take on Netflix.
    Publication Date: 8/3/2017
    Topics: Video-on-Demand (VOD)
    Geographies: United States
    Context: Netflix is still top dog among subscription video-on-demand providers, but Netflix’s dominance doesn't necessarily spell disaster for other SVOD services.
    Publication Date: 7/26/2017
    Topics: Digital Video
    Geographies: Worldwide; United States
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, we're talking digital video: How large is the market? How much is it growing? How do Netflix, YouTube and other players stack up? Forecasting analysts Andrea Szasz and Chris Bendtsen walk us through the latest eMarketer numbers.
    Publication Date: 7/12/2017
    Topics: Digital Video
    Geographies: United States
    Context: In the latest episode of the "Behind the Numbers" podcast, eMarketer's Paul Verna and Gerard Broussard discuss the unfolding debate over brand safety in the digital video channel. Are advertisers making significant changes in the way they buy digital video ads? Are those changes likely to be long-lasting?