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52 Results
Type:
Report
Topic: Social Media
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    Publication Date: 4/19/2018
    Topics: Social Media Marketing; Social Media Ad Spending; Social Media Users
    Geographies: United States
    Demographics: Baby Boomers; Generation X; Teens; Millennials
    Context: eMarketer Tackles Big Questions on Usage, Privacy and Ad Targeting in Wake of Cambridge Analytica
    Publication Date: 3/14/2018
    Topics: Social Media Users; Mobile Messaging
    Geographies: United States
    Context: Three in five people in the US will use social media regularly in 2018. Of these social network users, 91.5% will do so from a mobile phone.
    Publication Date: 3/8/2018
    Topics: Social Media Marketing; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: Canada
    Context: A look at how social advertising has matured in Canada and the emerging platforms to watch.
    Publication Date: 3/7/2018
    Topics: Email; Video Games; Digital Content; Internet Users; Social Media Users
    Geographies: United States
    Context: In 2018, there will be 279.7 million US internet users, a 1.8% increase over 2018. Among these users, 83.0% will use a mobile phone for access.
    Publication Date: 3/6/2018
    Topics: Email; Internet Users; Mobile Devices; Social Media Users; Smartphones; Mobile Internet; Mobile Users; Mobile Social Media; Smartphone Users; Tablet Users
    Geographies: United Kingdom
    Context: This report analyzes eMarketer’s estimates and forecast for UK digital users, including the devices they use to access the internet and their activities.
    Publication Date: 1/8/2018
    Topics: Social Media Users; Mobile Social Media
    Geographies: Worldwide
    Context: Nearly 2.5 billion people worldwide used a social network regularly in 2017. Of these social network users, 62.2% accessed Facebook and 24.0% used Instagram at least once a month.
    Publication Date: 1/3/2018
    Topics: Mobile Messaging; Mobile Social Media; Social Media Usage; Social Media Ad Spending; Influencer Marketing
    Geographies: United States
    Context: This year, 10% of all ad spending in the US will go to Facebook, and nearly three-quarters of US marketers will use Instagram. What else will happen in the fast-changing social media business? eMarketer predicts what’s in store in 2018.
    Publication Date: 12/12/2017
    Topics: Ebooks; Digital Video; Books; Mobile Games; Social Media Users; Mobile Video; Smartphones; Tablets; Social Media Usage
    Geographies: United States
    Industries: Toys & Games; Consumer Products (CPG)
    Demographics: Children; Parents
    Context: As digital natives who mostly lack smartphones, kids have a distinctive pattern of digital usage—lots of digital video, little social networking, worrisome amounts of screen time and so on.
    Publication Date: 10/25/2017
    Topics: Digital Video; Internet Activities; Internet Users; Mobile Devices; Social Media Users; Mobile Internet; Media Consumption; Smartphone Users; Tablet Users
    Geographies: Argentina; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Estonia; Finland; France; Germany; Greece; Indonesia; Latvia; Lebanon; Mexico; Netherlands; Norway; Peru; Philippines; Poland; Singapore; Slovakia; Spain; Sweden; Switzerland; Thailand; Turkey; Ukraine; United Arab Emirates; United States
    Industries: Media & Entertainment
    Context: The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2017 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 36 countries.
    Publication Date: 10/9/2017
    Topics: Social Media Users; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; North America; Norway; Russia; Singapore; South Korea; Spain; Sweden; Thailand; United Kingdom; United States; Vietnam
    Context: A visual overview of the major platforms used in 24 countries and all major regions.
    Publication Date: 9/27/2017
    Topics: Social Media Users; Social Media Marketing; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: Worldwide; United States
    Context: Snapchat’s ad revenues haven’t grown as quickly as eMarketer had expected a year ago, and its worldwide user growth rate is also slowing. This report explores the reasons why, and gauges marketers’ current feelings about the social platform, including its future.
    Publication Date: 9/14/2017
    Topics: Mobile Devices; Digital Shoppers & Buyers; Social Media Users; Mobile Users; Media Consumption
    Geographies: France; Germany; United Kingdom
    Demographics: Millennials
    Context: Millennials in France, Germany and the UK tend to be highly digital, overindexing for activities such as smartphone usage and instant messaging. The wider social and economic context also shapes their behavior. For marketers, they’re a constantly moving target.
    Publication Date: 9/12/2017
    Topics: Mobile Devices; Digital Shoppers & Buyers; Social Media Users; Mobile Users; Media Consumption
    Geographies: France; Germany; United Kingdom
    Demographics: Millennials
    Context: Like their US counterparts, millennial consumers in France, Germany and the UK tend to be super-connected, and are often in the vanguard of new digital behaviors. But variations within this cohort, and from country to country, shouldn’t be overlooked.
    Publication Date: 9/7/2017
    Topics: Internet Users; Social Media Users; Mobile Internet
    Geographies: United States
    Context: In 2017, roughly 67% of the US population will own and use a smartphone. Smartphone adoption is driving mobile internet access: Nearly 15% of internet users will exclusively use a mobile device to go online this year.
    Publication Date: 9/6/2017
    Topics: Internet Users; Mobile Devices; Social Media Users; Mobile Internet; Mobile Users; Mobile Social Media; Tablets; Smartphone Users; Tablet Users
    Geographies: United Kingdom
    Context: In 2017, there will be 54.8 million UK internet users, of which 86.3% will gain access via a desktop/laptop device at least once per month. However, a growing portion of internet users—11.3% this year—will rely solely on mobile devices to go online.
    Publication Date: 8/30/2017
    Topics: Smartphones; Mobile Social Media
    Geographies: United States
    Demographics: Teens
    Context: For most US teens, the smartphone—including its camera—has become the dominant factor in their digital activity, whether for internet usage, social interaction or shopping.
    Publication Date: 8/15/2017
    Topics: Digital Video; TV; Digital Video Ad Spending; Mobile Video; Social Media Marketing; Mobile Social Media; Social Media Usage; Social Media Ad Spending; Digital Video Advertising
    Geographies: United States
    Context: Facebook, Twitter and Snapchat are snapping up TV-style programming in an attempt to become video destinations. This report details those plans and the video ad formats that come with them.
    Publication Date: 7/20/2017
    Topics: Mcommerce; Mobile Advertising; Mobile Messaging; Social Media Marketing; Mobile Social Media; Mobile Payments
    Geographies: Worldwide
    Context: An in-depth look at how businesses worldwide are using four of the leading messaging apps—WeChat, Facebook Messenger, Line and WhatsApp.
    Publication Date: 7/20/2017
    Topics: Mobile Messaging; Mobile Social Media
    Geographies: Worldwide
    Context: The size and influence of the mobile messaging audience worldwide continue to grow. eMarketer estimates that 1.82 billion people across the globe will use mobile messaging apps in 2017, which equates to nearly one-quarter (24.6%) of the world’s population.
    Publication Date: 7/12/2017
    Topics: Social Media Users; Mobile Social Media
    Geographies: Worldwide
    Context: Social network users worldwide will total 2.46 billion in 2017. One-third of the global population will log on to a social network regularly this year, and 81.8% will use a mobile device to access these platforms.
    Publication Date: 3/29/2017
    Topics: Social Media Users; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: United States
    Context: All the social stats you need to for 2017 and beyond. Bookmark the StatPack page to keep these key estimates handy throughout the year.
    Publication Date: 2/22/2017
    Topics: Email; Digital Video; Internet Users; Social Media Users; Mobile Users
    Geographies: United Kingdom
    Context: Nearly two-thirds of the UK population will use a mobile phone to go online this year. With general internet usage now pervasive, consumption of digital content will continue to grow steadily.
    Publication Date: 2/16/2017
    Topics: Digital Video; Social Media Usage
    Geographies: United States
    Context: Marketers, social media companies, publishers and consumers are intensely focused on live video. However, this content category is still in its early stages, and it will take more time and experimentation for it to produce concrete results on a mass level.
    Publication Date: 2/15/2017
    Topics: Digital Video; Internet Users; Social Media Users; Smartphone Users; Tablet Users
    Geographies: United States
    Context: There will be 273.3 million US internet users in 2017, of which over four in five will use a mobile phone for access. While most internet users will rely on both a PC and mobile device to go online, 14.9% will use only a mobile device and 6.6% will use only a desktop/laptop.
    Publication Date: 1/31/2017
    Topics: Word-of-Mouth; Social Media Marketing; Social Media Ad Spending; Influencer Marketing
    Geographies: Worldwide
    Context: Influencer marketing is one of the biggest trends of 2017. As more marketers get involved, the need for adequate measurement is becoming a priority.
    Publication Date: 12/9/2016
    Topics: Digital Video; Mobile Messaging; Social Media Marketing; Mobile Social Media; Digital Video Advertising; Influencer Marketing
    Geographies: United States
    Context: eMarketer predicts what’s in store for the rapidly changing, quickly growing area of social media marketing and advertising.
    Publication Date: 12/7/2016
    Topics: Digital Video; TV; Internet Activities; Digital Ad Spending; Radio; Smartphones; Newspapers; Magazines; Mobile Social Media; Tablets; Social Media Usage; Time Spent with Media
    Geographies: Asia-Pacific; China; India; Japan; South Korea
    Context: Smartphones and other mobile devices have changed the way adults in Asia-Pacific (and the world) consume media. TV still holds a dominant share of time spent in some countries, but digital is eating into traditional media’s time share across all markets.
    Publication Date: 12/5/2016
    Topics: Digital Video; Consumer Behavior; Digital Privacy & Security; Mobile Messaging; Mobile Social Media; Ad Blocking; Virtual & Augmented Reality; Influencer Marketing; Artificial Intelligence (AI)
    Geographies: Worldwide; United States
    Industries: Groceries
    Context: eMarketer unveils its annual predictions for the coming year: 10 things that will (or won’t) happen in 2017.
    Publication Date: 11/30/2016
    Topics: Social Media Users; Mobile Social Media
    Geographies: Worldwide
    Context: Globally, nearly 2.20 billion people will use a social network regularly in 2016. Of these social network users, approximately 80% will do so from a mobile phone.
    Publication Date: 11/22/2016
    Topics: Brand Marketing; Internet Activities; Internet Users; Social Media Users; Time Spent with Media; Internet Access Devices
    Geographies: United States
    Industries: Toys & Games
    Demographics: Children
    Context: Kids are indeed digital natives, but their digital activity—which often must proceed without benefit of a smartphone, and encounters parental pushback—is more constrained than that of their elders.
    Publication Date: 11/21/2016
    Topics: Pay TV; Internet Activities; Video-on-Demand (VOD); Social Media Users; Mobile Internet
    Geographies: Vietnam
    Context: A look at some of the most crucial aspects of Vietnam’s digital usage and behavior, including internet penetration, smartphones and social networks, messaging apps, ecommerce and video.
    Publication Date: 11/10/2016
    Topics: Digital Video; Internet Users; Social Media Users; Mobile Internet; Media Consumption; Smartphone Users; Tablet Users
    Geographies: Argentina; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Estonia; Finland; France; Germany; Greece; Hungary; Indonesia; Italy; Latvia; Mexico; Netherlands; Norway; Peru; Philippines; Poland; Portugal; Russia; Singapore; Slovakia; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; Ukraine; United Kingdom; United States; Venezuela
    Context: The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2016 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 41 countries.
    Publication Date: 11/2/2016
    Topics: Social Media Marketing; Mobile Social Media
    Geographies: United States
    Context: One year after Instagram formally opened up advertising, revenues are growing fast. However, the app has yet to prove itself as a direct-response platform, influencer marketing is siphoning away some potential revenue and Snapchat is nipping at its heels.
    Publication Date: 9/22/2016
    Topics: Internet Users; Social Media Users; Mobile Users; Smartphone Users; Tablet Users
    Geographies: United States
    Context: By the end of 2016, nearly 64% of people in the US will own and use a smartphone. With adoption reaching critical mass, smartphones will continue to play an increasingly important role in many people’s daily lives.
    Publication Date: 9/20/2016
    Topics: Digital Video; Internet Activities; Internet Users; Mobile Devices; Social Media Users; Mobile Video; Smartphones; Mobile Internet; Mobile Users; Mobile Social Media; Tablets; Ereaders; Social Media Usage; Smartphone Users; Tablet Users
    Geographies: United Kingdom
    Context: By the end of 2016, more than 62% of the UK’s population will own and use a smartphone. With adoption reaching critical mass, smartphones will continue to play an increasingly important role in many people’s daily lives.
    Publication Date: 8/18/2016
    Topics: Social Media Users; Mobile Messaging; Social Media Marketing; Mobile Social Media; Digital Video Advertising
    Geographies: United States
    Context: eMarketer expects many US advertisers to reallocate display and social ad budgets over the next two years to Snapchat. This report includes an overview of the company’s advertising business and new eMarketer forecasts for US Snapchat users and Snapchat net US mobile display ad revenues.
    Publication Date: 8/9/2016
    Topics: Social Media Users; Mobile Messaging; Social Media Marketing; Social Commerce; Mobile Social Media; Ratings & Reviews; Social Media Usage
    Geographies: United Kingdom
    Context: The facts and figures you need to know about social media usage in the UK, now and for the near future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.
    Publication Date: 8/4/2016
    Topics: Mcommerce; Mobile Messaging; Social Commerce; Mobile Social Media; Mobile Apps; Mobile Payments; Cross-Border Ecommerce
    Geographies: China
    Context: WeChat is gaining attention outside of China’s borders, but many marketers view it as nothing more than an answer to WhatsApp or Facebook, and of use only to companies active in China. These are potentially costly misperceptions.
    Publication Date: 7/5/2016
    Topics: Mcommerce; Mobile Advertising; Mobile Messaging; Mobile Social Media
    Geographies: United States
    Context: This year, more than 105 million people in the US will use Facebook Messenger. This report separates the reality from the hype and shows how marketers can use Messenger for customer service, ecommerce, content delivery and advertising.
    Publication Date: 6/28/2016
    Topics: Social Media Users; Mobile Social Media
    Geographies: Worldwide
    Context: Social network users worldwide will reach 2.34 billion in 2016. Nearly one-third of the global population will use a social network this year, and over 80% them will utilize a mobile phone to access these platforms.
    Publication Date: 6/21/2016
    Topics: Digital Video; Consumer Behavior; Internet Users; Social Media Users; Ecommerce Sales; Consumer Attitudes on Marketing; Time Spent with Media; Smartphone Users
    Geographies: United States
    Demographics: Population; Languages; Hispanics
    Context: The US Hispanic market’s population size and buying power continues to grow. Although their use of digital generally mirrors that of the general population, they are distinct in several ways, particularly in time spent on smartphones.
    Publication Date: 6/7/2016
    Topics: B2C Ecommerce Sales; Mobile Messaging; Mobile Social Media; Mobile Payments; Cross-Border Ecommerce
    Geographies: China
    Context: China’s most popular chat app, WeChat has a growing and deeply engaged user base. This report examines WeChat’s user base, the reasons for the app’s appeal and why knowing usage behavior is key to any marketer seeking to successfully target and engage with WeChat’s customer base.
    Publication Date: 4/12/2016
    Topics: Social Media Users; Marketing Tactics; Consumer Attitudes on Marketing
    Geographies: Canada
    Demographics: Teens; Children
    Context: Children and teens in Canada use digital media and tools first to learn, get entertained and connect with the world around them. For brands looking to engage with these emerging consumers, a responsible and relevant approach is a must.
    Publication Date: 4/6/2016
    Topics: Top Sites; Social Media Users; Mobile Social Media; Social Media Usage
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Ireland; Italy; Japan; Malaysia; Mexico; Netherlands; Norway; Peru; Philippines; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: A country-by-country overview of the top social platforms, who is using them and what devices they use to access them.
    Publication Date: 3/31/2016
    Topics: Social Media Users; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: United States
    Context: All the social stats you need to sense-check, justify or adjust your 2016 business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.
    Publication Date: 3/23/2016
    Topics: Social Media Users; Social Media Usage; Time Spent with Media
    Geographies: Mexico
    Context: Increased competition in the telecom sector has lowered costs and has led to augmented use of mobile phones in Mexico, as well as growth in social network usage. In addition, Facebook has consolidated its position at the head of the pack.
    Publication Date: 3/9/2016
    Topics: Digital Video; Internet Activities; Internet Users; Mobile Devices; Social Media Users; Mobile Video; Smartphones; Mobile Internet; Mobile Users; Mobile Social Media; Tablets; Ereaders; Social Media Usage; Smartphone Users; Tablet Users
    Geographies: United Kingdom
    Context: Every year, smartphones become more ubiquitous. In 2016, over 62% of people in the UK will own and use such a device. With adoption reaching mass levels, smartphones will continue to be an increasingly important piece of the media landscape.
    Publication Date: 3/7/2016
    Topics: Digital Video; Internet Activities; Social Media Users; Media Consumption; Social Media Usage; Smartphone Users; Retail Ecommerce Sales
    Geographies: Asia-Pacific; Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam
    Context: This report provides an overview of key digital usage trends in six markets in Southeast Asia: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
    Publication Date: 2/29/2016
    Topics: Ebooks; Digital Video; Digital Content; Internet Users; Mobile Devices; Mobile Games; Social Media Users; Smartphones; Mobile Internet; Mobile Users; Mobile Social Media; Tablets; Social Media Usage; Smartphone Users; Tablet Users
    Geographies: United States
    Context: Among the 265.6 million US internet users in 2016, 11.7% will use only a mobile device for online access. Meanwhile, 7.1% will use just a desktop or laptop to go online and 81.2% will use both a PC and a mobile device.
    Publication Date: 12/7/2015
    Topics: Digital Video; Mcommerce; Consumer Behavior; Digital Privacy & Security; Social Media Users; TV Ad Spending; Mobile Messaging; Mobile Social Media; Mobile Payments; Social Media Usage; Native Advertising; Ad Blocking
    Geographies: United States
    Demographics: Millennials
    Context: eMarketer unveils its annual predictions for the coming year: Six things that will happen, four things that won’t happen—and, oh yes, a discussion of ad blocking.