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26 Results
Type:
Interview
Topic: Social Media
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 8/29/2017
    Name: Jane Buckingham
    Title: Founder
    Company: Trendera
    Topics: Mobile Messaging; Social Media Usage
    Geographies: United States
    Demographics: Teens
    Context: Jane Buckingham, founder of research firm Trendera, discusses what social media apps are popular with today's teens.
    Publication Date: 2/22/2017
    Name: Justin Taylor
    Title: Managing Director, UK
    Company: Teads
    Topics: Digital Video; Social Media Usage; Digital Video Advertising
    Geographies: United Kingdom
    Context: Justin Taylor, managing director for the UK at out-stream video platform provider Teads, explains how the country’s consumers don’t want to watch ads in the content they’re viewing, but are open to having control over out-of-stream video ads.
    Publication Date: 1/6/2017
    Name: Jay Friedman
    Title: Partner and COO
    Company: Goodway Group
    Topics: Mobile Advertising; Social Media Usage; Digital Video Advertising
    Geographies: United States
    Context: Goodway Group's Jay Friedman spoke with eMarketer about how mobile has become the go-to platform for video viewing, but it is still working through growing pains.
    Publication Date: 11/17/2016
    Name: Nick Welch
    Title: Business Development Director, UK
    Company: ADmantX
    Topics: Digital Advertising; Mobile Advertising; Social Media Usage; Content Marketing
    Geographies: United Kingdom
    Context: Nick Welch, UK business development director at ADmantX, discusses how creative and programmatic work together to properly target consumers.
    Publication Date: 11/16/2016
    Name: Mark Jackson
    Title: Group Managing Director
    Company: MC&C
    Topics: Digital Video; Digital Advertising; Mobile Advertising; Mobile Video; Social Media Usage
    Geographies: United Kingdom
    Context: Mark Jackson, group managing director at MC&C, a UK marketing agency focusing on media buying and planning, spoke with eMarketer about how consumers in the UK are increasing their time spent with video content on mobile.
    Publication Date: 9/28/2016
    Name: Jonathan S. Paul
    Title: Operating Vice President, Social Media and Paid Media
    Company: Bloomingdale’s
    Topics: Customer Experience; Geolocation; Mobile Social Media
    Geographies: United States
    Industries: Retail
    Context: Jonathan S. Paul, Bloomingdale's operating vice president of social media and paid media, discusses how the high-end retailer drove Snapchat's millennial-saturated user base to explore its brick-and-mortar locations.
    Publication Date: 9/21/2016
    Name: Jonah Berger
    Title: Marketing Professor
    Company: The Wharton School of the University of Pennsylvania
    Topics: Word-of-Mouth; Social Media Marketing
    Geographies: United States
    Context: Jonah Berger, a professor of marketing at The Wharton School of the University of Pennsylvania and author, spoke with eMarketer about how word-of-mouth influences consumers online and offline.
    Publication Date: 8/30/2016
    Name: Megan Lazovick
    Title: Director, Research
    Company: Edison Research
    Topics: Smartphones; Social Media Usage
    Geographies: United States
    Demographics: Millennials; Mothers
    Context: Megan Lazovick, director of research at Edison Research, spoke to eMarketer about some common characteristics of millennial moms and how they're using digital, mobile and social media.
    Publication Date: 8/18/2016
    Title: Eight marketing executives with expertise in Snapchat’s advertising products
    Topics: Mobile Advertising; Mobile Video; Mobile Social Media; TV Advertising
    Geographies: United States
    Demographics: Teens; Millennials
    Context: Eight marketing executives with expertise in Snapchat’s advertising products talk to eMarketer about the growing similarities between advertising on Snapchat and on TV, especially as Snapchat’s user base continues its rapid growth.
    Publication Date: 8/18/2016
    Title: 11 brand marketers and agency executives involved in the process of developing creative assets for Snapchat's video ad product, Snap Ads
    Topics: Mobile Advertising; Mobile Video; Mobile Social Media
    Geographies: United States
    Context: 11 brand marketers and agency executives involved in the process of developing creative assets for Snapchat's video ad product, Snap Ads, share their tips for developing creative assets for Snap Ads that stand out.
    Publication Date: 8/15/2016
    Name: Subha Barry
    Title: Vice President and General Manager
    Company: Working Mother Media
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Millennials; Mothers
    Context: Subha Barry, vice president and general manager of Working Mother Media, talks about how millennial mothers use digital, what they demand from the workforce and how they are redefining family dynamics.
    Publication Date: 8/4/2016
    Name: Monica Cepak
    Title: Senior Marketing Manager
    Company: AOL
    Topics: Mobile Advertising; Mobile Messaging; Mobile Social Media
    Geographies: United States
    Industries: Media & Entertainment
    Demographics: Females; Millennials
    Context: AOL’s Monica Cepak tells eMarketer about the expectations and results of the digital publisher’s first foray into Snapchat’s advertising products.
    Publication Date: 8/2/2016
    Name: Jessica Lauria
    Title: Senior Director, Brand Communications
    Company: Chobani
    Topics: Social Media Marketing; Mobile Social Media
    Geographies: United States
    Industries: Food & Beverage
    Context: Jessica Lauria, senior director of brand communications at yogurt brand Chobani, discusses Snapchat’s strengths and weaknesses as an advertising platform and explains why brand marketers should speak up about the challenges they face.
    Publication Date: 8/2/2016
    Name: Brian Chang
    Title: Vice President, Omni Media
    Company: L’Oréal Luxe
    Topics: Social Media Marketing; Mobile Social Media
    Geographies: United States
    Industries: Personal Care & Beauty
    Context: Brian Chang, vice president of omni media at L’Oréal Luxe, discusses what the company learned from a beta test with Snapchat and L’Oréal-owned Lancôme that included an in-app ecommerce component.
    Publication Date: 8/2/2016
    Name: Andre Marciano
    Title: Director, Media and Integrated Communication
    Company: Pernod Ricard USA
    Topics: Social Media Marketing; Mobile Social Media
    Geographies: United States
    Industries: Food & Beverage
    Context: Andre Marciano, director of media and integrated communication at Pernod Ricard USA, talks about how Snapchat proved itself as a highly effective advertising channel for the spirits company’s Jameson and Malibu brands.
    Publication Date: 8/2/2016
    Name: Kenny Mitchell
    Title: Senior Director, Consumer Engagement
    Company: Gatorade
    Topics: Social Media Marketing; Mobile Social Media
    Geographies: United States
    Industries: Food & Beverage
    Context: Kenny Mitchell, senior director of consumer engagement at PepsiCo-owned Gatorade, explains why the beverage brand will probably increase its investment in Snapchat’s ad products over the next year.
    Publication Date: 7/27/2016
    Name: Zubair Jandali
    Title: VP, Sales
    Company: reddit
    Topics: Social Media Users; Native Advertising
    Geographies: United States
    Demographics: Millennials
    Context: Zubair Jandali, vice president of sales at reddit, spoke to eMarketer about what the user-generated news website is doing to reach millennials.
    Publication Date: 6/13/2016
    Name: Melanie Shreffler
    Title: Senior Editorial Director, Cassandra Report
    Company: Deep Focus
    Topics: Brand Marketing; Social Media Users; Mobile Users
    Geographies: United States
    Demographics: Teens
    Context: Melanie Shreffler, senior editorial director of the Cassandra Report at creative agency Deep Focus, explains why teens can be an enthusiastic audience for contextually relevant advertising.
    Publication Date: 6/1/2016
    Name: Michael Robb
    Title: Director of Research
    Company: Common Sense Media
    Topics: Mobile Social Media
    Geographies: United States
    Demographics: Teens
    Context: Teens may be addicted to mobile devices—or they may not. Michael Robb, director of research at Common Sense Media, discusses the nuances of his firm's survey on the topic.
    Publication Date: 5/12/2016
    Name: Bryan Galipeau
    Title: Director, Social Media and Display
    Company: Nordstrom
    Topics: Mobile Messaging; Social Media Marketing; Mobile Social Media
    Geographies: United States
    Industries: Retail
    Demographics: College Students
    Context: Bryan Galipeau, director of social media and display at retailer Nordstrom, spoke to Maria Minsker about what makes Snapchat powerful.
    Publication Date: 5/11/2016
    Name: Nuria Santamaria Wolfe
    Title: Head of Multicultural Strategy
    Company: Twitter
    Topics: Social Media Users
    Geographies: United States
    Demographics: Blacks; Hispanics
    Context: Nuria Santamaria Wolfe, head of multicultural strategy at Twitter, discusses blacks and Hispanics overindexing in Twitter usage and what advertisers should keep in mind when connecting with them on Twitter.
    Publication Date: 5/9/2016
    Name: Matthew Corbin
    Title: Head of Global Product Marketing
    Company: Facebook
    Topics: Digital Video; Mobile Video; Social Media Usage
    Geographies: United States
    Context: Facebook began pushing in-stream video about two years ago, which has led to consumers wanting more viewable and shareable content. Matthew Corbin, head of global product marketing at Facebook, spoke with eMarketer about how brands have capitalized on this, as Facebook optimizes its live streaming capabilities.
    Publication Date: 5/4/2016
    Name: Eldad Sotnick Yogev
    Title: Digital Manager for Analytics and Performance Media
    Company: Huawei Technologies
    Topics: Digital Video; Social Media Usage; Ad Blocking
    Geographies: United Kingdom
    Context: Some brands place viewability at the top of the marketing totem pole, but for Huawei Technologies, appropriate targeting is paramount in an environment challenged by ad blocking.
    Publication Date: 4/29/2016
    Name: Barbara Jones
    Title: Founder and CEO
    Company: Blissful Media Group and One2One Network
    Topics: Social Media Users; Social Media Marketing; Influencer Marketing
    Geographies: United States
    Demographics: Mothers
    Context: Barbara Jones, founder and CEO of Blissful Media Group, a social influencer marketing agency, and One2One Network, talks about how brands can work with "influencer mothers" on social networks.
    Publication Date: 4/25/2016
    Name: Björn Ollhäuser
    Title: Online and Social Media Marketing Specialist
    Company: BMW
    Topics: Mobile Messaging; Social Media Marketing; Mobile Social Media
    Geographies: United States
    Context: Björn Ollhäuser, online and social media marketing specialist at BMW, explains why the brand has embraced some social networks but has steered clear of others.
    Publication Date: 4/5/2016
    Name: Scott Braley
    Title: General Manager, Programmatic Advertising
    Company: Ooyala
    Topics: Mobile Devices; Social Media Usage; Programmatic Advertising; Viewability
    Geographies: United States
    Context: Scott Braley, general manager of programmatic advertising at Ooyala, explains the effect of programmatic, social and mobile advertising on viewability metrics in the UK.