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222 Results
Type:
Article
Topic: Social Media
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    Publication Date: 5/18/2017
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Mothers
    Context: The majority of mothers in the US use some type of social networking service. And Facebook has the highest penetration rate among the demographic group.
    Publication Date: 5/16/2017
    Topics: Mobile Messaging; Social Media Usage
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," eMarketer analysts Cathy Boyle and Debra Aho Williamson take a deep look at Snapchat's usage data and talk about why some observers have expressed concern about audience growth.
    Publication Date: 5/11/2017
    Topics: Social Media Users; Mobile Messaging
    Geographies: Worldwide
    Context: Posting its first quarterly earnings since going public, Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
    Publication Date: 5/9/2017
    Topics: Social Media Users
    Geographies: Germany
    Context: eMarketer’s first-ever estimate for Instagram usage in Germany shows a double-digit gain in 2017, led by younger people's adoption. Meanwhile, Facebook’s gains will slow to a trickle.
    Publication Date: 5/4/2017
    Topics: Social Media Usage
    Geographies: United States
    Context: Facebook’s revenue soared in the first quarter even as the social giant faced what seemed to be serious challenges over controversial content on its platform. The results came days after Google parent Alphabet also posted strong revenue gains—it too powering past controversies over questionable content.
    Publication Date: 5/3/2017
    Topics: Digital Content; Social Media Usage
    Geographies: United Kingdom
    Context: This week has seen accusations fly in the UK that social media companies—Facebook in particular—aren’t doing enough to limit the proliferation of hate crime-related content, or responding quickly enough to government requests for data related to “life-or-death” situations. Facebook’s data, however, provides a different storyline.
    Publication Date: 4/27/2017
    Topics: Social Media Users; Social Media Usage
    Geographies: United States
    Context: Twitter’s latest quarterly results indicate the social network has found its footing once again. While revenues declined for the first time ever, the company added 9 million more users.
    Publication Date: 4/25/2017
    Topics: Mobile Messaging; Social Media Usage
    Geographies: Spain
    Context: Over 40% of users ages 16 to 65 in Spain said their WhatsApp usage increased, according to a new survey.
    Publication Date: 4/24/2017
    Topics: Mobile Messaging; Social Media Usage
    Geographies: Germany
    Context: Snapchat is not the most popular social network in Germany, but the network is growing faster than its competitors by a wide margin when measured by percentage of users who turn to it daily.
    Publication Date: 4/21/2017
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Baby Boomers
    Context: Amid anecdotes about teens fleeing a Facebook overrun by grandparents, boomers have indeed established a presence in social media. Still, not even half are users, and relatively few who are have ventured beyond Facebook.
    Publication Date: 4/20/2017
    Topics: Social Media Usage
    Geographies: Germany
    Context: Seven in 10 internet users in Germany agree at least somewhat with a proposed law to fine social media sites up to €50 million ($55.3 million) for failure to remove hate speech and fake news reported by users within a week.
    Publication Date: 4/19/2017
    Topics: Social Media Usage
    Geographies: United States
    Context: An enriched augmented reality experience. Virtual spaces for chatting with friends. Improved chatbots and AI. These and other features were on the agenda at Facebook's annual developers' conference. eMarketer's Debra Aho Williamson reports from San Jose.
    Publication Date: 4/18/2017
    Topics: Social Media Usage
    Geographies: Spain
    Context: A survey found that nine out of 10 of internet users in Spain said they used social media at least “occasionally” to search for employment.
    Publication Date: 4/17/2017
    Topics: Mobile Messaging; Social Media Usage
    Geographies: United States
    Demographics: Millennials
    Context: Snapchat, Facebook and Instagram are all popular among young people, but Snapchat stands a bit ahead of the others, winning the battle for daily use, according to new research.
    Publication Date: 4/14/2017
    Topics: Mobile Messaging; Social Media Usage
    Geographies: United States
    Context: Snapchat has seen a growing threat over the past few months—social networks like Facebook and Instagram were copying its signature offering. Now the threat is more real than ever, with Instagram Stories reaching more daily users than Snapchat.
    Publication Date: 4/10/2017
    Topics: Mobile Advertising; Mobile Social Media
    Geographies: Asia-Pacific
    Context: Consumers in Asia-Pacific are spending their time accessing social media platforms via smartphones. The region’s wealthy, social-focused smartphone users are an attractive target to advertisers.
    Publication Date: 4/7/2017
    Topics: Social Media Usage
    Geographies: India
    Context: Twitter Lite, a less data-hungry version of its service, is a move to entice users in countries with slow or spotty internet access, such as India.
    Publication Date: 4/6/2017
    Topics: TV; Video-on-Demand (VOD); Social Media Usage
    Geographies: Italy
    Context: Linear broadcast TV remains the most common type of TV or video content viewed by internet users in Italy. But that may be changing, according to a study of social media commentary on the country’s most talked about programs.
    Publication Date: 4/4/2017
    Topics: Social Media Users
    Geographies: Germany
    Demographics: Seniors; Adults; Millennials
    Context: Just over a third of consumers in Germany ages 14 to 29 used Instagram in Q4 2016, but user rates among older groups were much lower.
    Publication Date: 3/31/2017
    Topics: Social Media Users; Social Media Usage
    Geographies: United States
    Context: eMarketer's Marcus Johnson and Ezra Palmer look at young people's obsessive use of Snapchat and discuss the challenges of extrapolating from that what the future of Snapchat—and social—may look like.
    Publication Date: 3/31/2017
    Topics: Social Media Marketing; Social Media Usage
    Geographies: United States
    Context: In the latest episode of eMarketer’s “Behind the Numbers” podcast, eMarketer’s social analyst, Debra Aho Williamson, breaks down some key statistics about audience size, usage and ad spending.
    Publication Date: 3/28/2017
    Topics: Social Media Usage
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Nearly eight in 10 internet users believe social media has at least some effect on public policy outcomes like immigration and trade.
    Publication Date: 3/28/2017
    Topics: Social Media Usage
    Geographies: United States
    Context: eMarketer analyst Cathy Boyle discusses all things Snapchat in the latest episode of “Behind the Numbers.”
    Publication Date: 3/20/2017
    Topics: Mobile Messaging; Mobile Social Media; Mobile Apps
    Geographies: China
    Context: WeChat had a mind-blowing 768 million daily users in 2016, but it is far from the only popular social app in mobile-mad China. Here’s how the others stacked up.
    Publication Date: 3/16/2017
    Topics: Mobile Social Media; Social Media Usage
    Geographies: Japan
    Demographics: Teens; Millennials
    Context: A recent survey found that nearly 25% of social network users in Japan ages 15 to 34 said they frequently or occasionally broadcast live on Niconico and Facebook.
    Publication Date: 3/14/2017
    Topics: Social Media Users
    Geographies: China
    Context: Since debuting short video and live streaming products, Weibo, ‘China’s Twitter,’ has experienced a comeback. Here are the key traits of its users.
    Publication Date: 3/10/2017
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Teens; Children
    Context: Social networks are a top news channel for children and teens, on a par with TV and teachers.
    Publication Date: 3/2/2017
    Topics: Mobile Messaging; Mobile Social Media
    Geographies: United States
    Context: As Snapchat hits the market, here's a look at its user base and growth potential.
    Publication Date: 3/2/2017
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Millennials
    Context: An American Psychological Association study found that the constant connection prompted by social media has caused more stress in adults—particularly in millennials.
    Publication Date: 2/28/2017
    Topics: Mobile Messaging; Mobile Social Media
    Geographies: United States
    Context: eMarketer has increased US usage projections for Snapchat in 2017 by more than 5%, expecting 70.4 million Americans to use the platform.
    Publication Date: 2/27/2017
    Topics: Social Media Users; Mobile Messaging
    Geographies: Netherlands
    Context: People in the Netherlands are passionate WhatsApp users, and were among the first to try its new Status feature.
    Publication Date: 2/27/2017
    Topics: Digital Video; Social Media Usage; Digital Video Advertising
    Geographies: United Kingdom
    Context: Teads, a provider of out-stream video advertising solutions, has seen more UK brands investing in the format to reach consumers outside of pre- and post-roll video ads. eMarketer’s Sean Creamer spoke with Justin Taylor, Teads’ managing director for the UK, about the value of the learning experiences that come from giving audiences the option to interact with ads.
    Publication Date: 2/24/2017
    Topics: Social Media Users
    Geographies: China
    Context: Sina Weibo is no longer a has-been as the company’s fortunes are revived by new interest in user-generated short video and a live streaming service.
    Publication Date: 2/21/2017
    Topics: Digital Video; Social Media Usage
    Geographies: United States
    Demographics: Millennials
    Context: Young people are watching and creating live videos, and marketers are paying close attention, even if they are not sure how to harness the platform.
    Publication Date: 2/17/2017
    Topics: Social Media Usage
    Geographies: France
    Demographics: Females; Males; Millennials
    Context: Young women in France use a broader array of social networks than men.
    Publication Date: 2/14/2017
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Females; Generation X; Millennials
    Context: And pound signs aren’t just for social platforms any more.
    Publication Date: 2/13/2017
    Topics: Social Media Usage
    Geographies: United States
    Context: As Facebook develops an ever-more diverse portfolio of businesses, does it risk diluting its core identity?
    Publication Date: 2/10/2017
    Topics: Social Media Usage; Social Media Ad Spending
    Geographies: United States
    Context: Twitter’s visibility and influence on the culture have never been higher, but revenues and usage are stuck in neutral.
    Publication Date: 2/7/2017
    Topics: Digital Content; Social Media Usage
    Geographies: France
    Context: Major news organizations in France will vet disputed posts for accuracy ahead of the country’s presidential election.
    Publication Date: 2/7/2017
    Topics: Social Media Users; Mobile Messaging
    Geographies: United Kingdom
    Context: Snapchat’s UK user base grew nearly 90% last year, topping 11 million. Meanwhile, Instagram’s growth pushed its user base to 12.2 million.
    Publication Date: 2/6/2017
    Topics: Social Media Usage
    Geographies: Italy
    Context: More than half of Italy’s population used social networks in 2016, a recent survey found. Facebook is the top social network, but other platforms showed growth.
    Publication Date: 2/3/2017
    Topics: Mobile Messaging; Mobile Social Media
    Geographies: Worldwide
    Context: Snapchat has followed through on its long-awaited plans to go public.
    Publication Date: 2/3/2017
    Topics: Social Media Usage
    Geographies: United Kingdom
    Industries: Sports
    Context: Marketers looking to find fans of the annual Six Nations rugby tournament would do best to explore so-called dark social channels, according to a recent survey.
    Publication Date: 2/2/2017
    Topics: Social Media Users; Social Media Usage
    Geographies: United States
    Context: Facebook capped a chaotic year by reporting ad revenue gains of more than 50%, but also found itself on the wrong side of a court decision involving Oculus.
    Publication Date: 1/27/2017
    Topics: Social Media Users; Mobile Messaging
    Geographies: Asia-Pacific
    Context: Line, an early player in the messaging space, said user growth stalled in the fourth quarter. But the company is making money, unlike some apps.
    Publication Date: 1/27/2017
    Topics: Blogs; Content Marketing
    Geographies: Germany; United Kingdom
    Context: A survey of blog and vlog users finds contrasting responses to sponsored content in the UK and Germany.
    Publication Date: 1/25/2017
    Topics: Digital Video; Social Media Usage
    Geographies: Japan
    Context: Some 15% to 20% of users on Facebook, Twitter and Line are interested in watching someone else's live stream video. But fewer are willing to create their own.
    Publication Date: 1/24/2017
    Topics: TV; Second Screening; Social Media Usage
    Geographies: France
    Context: Almost two-thirds of Twitter users in France ages 18 to 64 used Twitter while watching TV in 2016, a 15% increase from 2014.
    Publication Date: 1/23/2017
    Topics: Social Media Usage; Time Spent with Media
    Geographies: United States
    Demographics: Baby Boomers; Millennials
    Context: Even older generations like to check their Facebook and Twitter feeds via smartphones.
    Publication Date: 1/18/2017
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Teens
    Context: Roughly two-thirds of teens say they used the platform daily last year, an even higher percentage than in 2014.