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218 Results
Type:
Article
Topic: Social Media
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    Publication Date: 5/3/2018
    Topics: Social Media Usage
    Geographies: United States
    Context: Facebook’s annual developer conference happened to take place just when the company might have liked to lower its profile just a bit. As it was, Facebook made some unexpected moves. In the latest episode of eMarketer’s “Behind the Numbers,” analyst Debra Aho Williamson highlights some of the developments.
    Publication Date: 5/2/2018
    Topics: Social Media Usage; Mobile Apps
    Geographies: United States
    Context: Snap's revenue declined from fourth-quarter levels, a surprisingly weak performance. But usage data held steady in the wake of a redesign that was widely criticized, signaling potential for future growth.
    Publication Date: 4/27/2018
    Topics: Social Media Usage; Social Media Ad Spending
    Geographies: United States
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Debra Aho Williamson digs into first-quarter performance at Facebook and Twitter, and discusses their prospects for growth.
    Publication Date: 4/26/2018
    Topics: Social Media Usage; Social Media Users
    Geographies: United States
    Context: Facebook released quarterly financial data for the first time since the Cambridge Analytica revelations, and the results show no sign of advertisers or users abandoning the platform.
    Publication Date: 4/23/2018
    Topics: Social Media Users
    Geographies: United States
    Context: In wide-ranging new report, eMarketer released its initial guidance on how much Facebook is likely to feel the impact of an unfolding data privacy scandal.
    Publication Date: 3/21/2018
    Topics: Social Media Usage
    Geographies: Worldwide
    Context: Facebook faces new pressure amidst news that a political consultant was able to access private information of some 50 million users without their knowledge. In the latest episode of eMarketer's "Behind the Numbers" podcast, social analyst Debra Aho Williamson digs into the potential implications for marketers.
    Publication Date: 3/15/2018
    Topics: Social Media Users; Social Media Usage
    Geographies: United States
    Context: Nearly 200 million people, or 60.5% of the US population, will use a social network in 2018, up 2.6% over the prior year. User growth will remain low throughout the forecast period. However, shifts in devices and—more importantly—social platforms used will be increasingly noticeable.
    Publication Date: 3/13/2018
    Topics: Social Media Users
    Geographies: Canada
    Context: In the latest episode of "Behind the Numbers," eMarketer analyst Paul Briggs discusses how social advertising has matured in Canada, and the emerging platforms to watch for.
    Publication Date: 3/7/2018
    Topics: Social Media Users; Social Media Usage
    Geographies: United States
    Context: Despite popular assumptions that young adults are social media-obsessed, new findings suggest that many have considered a temporary—and even permanent—reprieve from their newsfeeds.
    Publication Date: 3/5/2018
    Topics: Marketing Technology; Social Media Users
    Geographies: Worldwide
    Context: According to a recent survey of US internet users by SurveyMonkey for Axios, 55% of respondents said they’re concerned the government won’t do enough to regulate tech companies.
    Publication Date: 2/21/2018
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Teens; Parents
    Context: An October 2017 survey of US parent internet users with teenagers ages 14 to 17 showed that 29% of respondents named Snapchat as the app they were most concerned about.
    Publication Date: 2/16/2018
    Topics: Social Media Usage
    Geographies: United States
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Debra Aho Williamson digs into usage patterns at Facebook, Snapchat and Twitter. Where are audiences (and dollars) flowing?
    Publication Date: 2/12/2018
    Topics: Social Media Users
    Geographies: United States
    Context: According to eMarketer’s latest forecast, Facebook is losing younger users at an even faster pace than previously expected. And while it was once able to count on Instagram to retain that audience, Snapchat may now be siphoning away more users.
    Publication Date: 1/16/2018
    Topics: Social Media Users
    Geographies: Worldwide
    Context: One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates.
    Publication Date: 1/12/2018
    Topics: Social Media Usage; Time Spent with Media
    Geographies: United States
    Context: Facebook is changing its News Feed to favor content from friends and family. And that likely means users will spend less time on the platform—an outcome the company acknowledges is a real possibility.
    Publication Date: 1/11/2018
    Topics: Social Media Usage
    Geographies: United States
    Context: New research from The Verge shows the firm trails other tech giants in terms of consumer confidence.
    Publication Date: 12/22/2017
    Topics: Social Media Usage
    Geographies: Worldwide
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, we're talking about Snapchat—its audience, its revenues and its product development efforts—and making predictions for 2018 and beyond.
    Publication Date: 12/20/2017
    Topics: Social Media Users
    Geographies: United States
    Context: In the latest episode of “Behind the Numbers,” eMarketer’s Debra Aho Williamson and Cindy Liu consider the challenges of Twitter, both in usage and in revenue, and discuss what the social media giant is doing to spur growth.
    Publication Date: 12/19/2017
    Topics: Social Media Users
    Geographies: Latin America
    Context: Instagram has a willing user base in Latin America among female users, according to data from Latamclick. The digital marketing agency found that more than 56% of Instagram users in the region are women.
    Publication Date: 12/14/2017
    Topics: Social Media Users
    Geographies: Worldwide
    Context: Since Instagram’s launch in 2010, the company has pushed to capture the attention of younger audiences. eMarketer estimates Instagram will grow its user base by almost 39% in 2017, reaching 593.7 million users worldwide.
    Publication Date: 12/13/2017
    Topics: Social Media Usage; Social Commerce
    Geographies: United States
    Context: Data from RBC Capital Markets indicates some of Facebook's services are having a tough time gaining traction among US users. But the social media giant is in the midst of tweaking its efforts for better results.
    Publication Date: 11/21/2017
    Topics: Social Media Usage; Social Media Ad Spending
    Geographies: United States
    Context: Data from Verto Analytics indicates that Facebook users spend 18 hours, 24 minutes on the platform per month.
    Publication Date: 11/10/2017
    Topics: Mobile Social Media
    Geographies: China; United States
    Context: Snap’s plan to redesign the Snapchat app might take a cue from WeChat parent Tencent, which recently increased its stake in Snap.
    Publication Date: 11/6/2017
    Topics: Digital Content; Social Media Users
    Geographies: United States
    Context: A survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.
    Publication Date: 10/19/2017
    Topics: Social Media Usage
    Geographies: United States
    Context: A survey of US internet users found a generally positive response to Twitter’s expanded tweet format. Younger people were more enthusiastic about the change.
    Publication Date: 10/18/2017
    Topics: Social Media Users
    Geographies: United States
    Demographics: Teens
    Context: Facebook's acquisition of tbh, an app popular among teens, marks the company's latest effort to remain relevant to young users.
    Publication Date: 10/18/2017
    Topics: Mobile Messaging; Social Media Usage
    Geographies: Mexico
    Demographics: Millennials
    Context: Snapchat’s data demands have made it a hard sell in Mexico. But the platform has found an audience among younger millennials, who make up the majority of its users in the country.
    Publication Date: 10/13/2017
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Teens
    Context: Nearly half of US teens say they prefer Snapchat over other social media sites, according to a biannual survey from Piper Jaffray.
    Publication Date: 10/10/2017
    Topics: Social Media Usage
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," eMarketer's Debra Aho Williamson and Dustin Sodano talk about what it's like to use social networks in other countries.
    Publication Date: 10/5/2017
    Topics: Social Media Usage
    Geographies: Japan
    Context: While the number of Instagram users in Japan soared in the past year, Twitter remains the country’s leading social network.
    Publication Date: 10/2/2017
    Topics: Social Media Usage
    Geographies: United Kingdom
    Demographics: Millennials
    Context: A newly released look at the social media platforms most widely used in the UK found a fairly predictable list of top sites. What’s surprising is that millennials weren’t the most strongly represented for many of them.
    Publication Date: 9/22/2017
    Topics: Social Media Users; Social Media Usage
    Geographies: United States
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss the widespread and growing use of social networks for news consumption. How many adults get their news from social? What's driving the change? What are the implications for other news platforms?
    Publication Date: 9/15/2017
    Topics: Mobile Messaging; Social Media Usage
    Geographies: United States
    Demographics: Teens
    Context: Jane Buckingham, founder of research firm Trendera, discusses what social media apps are popular with today's teens.
    Publication Date: 9/8/2017
    Topics: Social Media Users; Mobile Social Media; Social Media Usage
    Geographies: China
    Context: Although Facebook has been banned in China since 2009, it continues to make efforts to regain a toehold in the market.
    Publication Date: 8/30/2017
    Topics: Search; Digital Content; Social Media Usage
    Geographies: United Kingdom
    Context: UK desktop and laptop users read more online news content from the BBC than any other major publisher. But other UK news providers rely more on social and search to draw eyeballs.
    Publication Date: 8/24/2017
    Topics: Social Media Users
    Geographies: South Korea
    Context: Facebook’s status as the primary social media platform in South Korea is waning, according to a survey by DMC Media. But Facebook may be losing out to a friendly competitor—Instagram.
    Publication Date: 8/23/2017
    Topics: Social Media Users
    Geographies: United Kingdom
    Context: Critics of Twitter in the UK say it’s not doing enough to address threatening and hateful speech. But the platform has rolled out new tools in recent months to combat the problem.
    Publication Date: 8/23/2017
    Topics: Social Media Users; Mobile Messaging
    Geographies: United Kingdom; United States
    Context: The shares of the US and UK populations using Instagram and Snapchat at least monthly will rise by double digits in 2017, according to eMarketer’s latest forecasts of social network usage in those countries. But social network leader Facebook’s monthly average user growth will swell by less than 3% as declining usage by teens and young adults puts a drag on its overall expansion.
    Publication Date: 8/15/2017
    Topics: Social Media Users
    Geographies: United States
    Demographics: College Students
    Context: Students of higher ed aren’t worried about living their lives online—some even think social media might benefit their employment prospects.
    Publication Date: 8/15/2017
    Topics: Social Media Users
    Geographies: Latin America
    Industries: Politics & Campaigns
    Context: Latin America is home to Twitter’s second most active user base, and some of the world’s most socially active political leaders.
    Publication Date: 8/10/2017
    Topics: Social Media Users
    Geographies: Germany
    Context: Xing, a business-focused German-language social network, saw its finances and user base grow in 2017’s first half, powered by a local focus in Germany, Austria and Switzerland that it believes keeps its more global-minded competitor LinkedIn at bay.
    Publication Date: 8/10/2017
    Topics: Social Media Usage
    Geographies: United States
    Context: An ongoing quarterly survey of millennial usage of Instagram and Snapchat finds remarkably parallel usage patterns, with similar levels of daily users, occasional users, and even similar patterns of avoidance.
    Publication Date: 7/17/2017
    Topics: Social Media Users
    Geographies: Worldwide
    Context: eMarketer estimates 2.46 billion people will use a social network at least once a month in 2017, which will represent one-third of the world's population and an 8.2% gain over 2016.
    Publication Date: 7/13/2017
    Topics: Social Media Users
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," eMarketer's Monica Peart and Debra Aho Williamson talk about social media users, and which format and player will dominate the space.
    Publication Date: 7/5/2017
    Topics: Social Media Users
    Geographies: Russia
    Context: A study of adult social network users in Russia has found that humor and health are the topics most likely to draw their attention in the social realm. It also found that the longtime hegemony of homegrown networks among those users is starting to crack ever so slightly.
    Publication Date: 6/28/2017
    Topics: Social Media Users; Mobile Social Media
    Geographies: India
    Context: India has experienced explosive growth in the number of Facebook users over the past few years, making the country home to the largest share of users in Asia-Pacific.
    Publication Date: 6/27/2017
    Topics: Social Media Users
    Geographies: China
    Context: More than eight in 10 internet users in China, or 626 million people, will access social networks regularly in 2017, according to eMarketer’s latest forecast.
    Publication Date: 6/26/2017
    Topics: Social Media Marketing; Mobile Social Media
    Geographies: India
    Context: Social media seems to be a useful marketing channel for advertisers in India. Recent data shows that more than 85% of smartphone users in the country click on social media ads.
    Publication Date: 6/22/2017
    Topics: Social Media Users; Mobile Social Media
    Geographies: Japan
    Context: Japan is home to one of the world’s largest Twitter audiences, which will total 25.1 million people this year, or 47.3% of the country’s social network user base, according to eMarketer’s latest forecast.
    Publication Date: 6/21/2017
    Topics: Social Media Usage
    Geographies: Finland
    Context: Facebook remains Finland’s most widely used social network. But daily use of most other mainstream social platforms is rising much faster among the country’s internet users.