The coronavirus pandemic and changes set to be implemented in the forthcoming iOS 14 are the latest shocks to an evolving app economy. This report will look at how these changes have altered developer monetization strategies and advertiser options.
Global retail ecommerce sales will decelerate to a 16.5% growth rate in 2020. Even as consumers transitioned en masse to ecommerce during the pandemic, the drag caused by multiple recessions internationally has reduced the overall outlook.
The coronavirus pandemic has been disastrous for the vast majority of Europe’s retailers. Digital retail has benefitted, though. In Germany, we expect retail ecommerce sales to rise 16.2% this year, and total $92.33 billion.
Less than 13% of smartphone users in Germany will use proximity mobile payments this year—one of the lowest rates in Europe. User numbers will increase slowly, but privacy concerns and the popularity of cash and card payments will curtail adoption.