Publication Date: 5/21/2018
Topics: Mobile Advertising; Mobile Apps
Geographies: United States
Context: Mobile apps are eating the world, and marketers need to get on board. This report provides an overview of paid and organic app user acquisition strategies, as well as some problems related to attribution and ad fraud.
Publication Date: 5/16/2018
Topics: Geolocation
Geographies: North America
Context: With smartphones ubiquitous, marketers have new ways of linking online advertising with offline actions. This enhanced online-to-offline (O2O) view exposes a broader swath of the path to purchase and more accurately reveals advertising effectiveness.
Publication Date: 5/10/2018
Topics: Total Media Ad Spending; TV Ad Spending; Radio Ad Spending; Out-of-Home Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Directory Ad Spending; Digital Ad Spending; Mobile Ad Spending; Mobile Search; Digital Display Ad Spending; Search Ad Spending; Classified Ad Spending; Digital Video Ad Spending
Geographies: Western Europe; Central & Eastern Europe; Austria; Denmark; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Russia; Spain; Sweden; Switzerland; Turkey; United Kingdom; Europe
Context: This report analyzes our most recent forecasts for total media, traditional, digital and mobile ad spending in Europe.
Publication Date: 4/23/2018
Topics: Ecommerce Sales; Mcommerce; Digital Shoppers & Buyers; Smartphones; Tablets; Social Commerce
Geographies: France; Germany
Context: The share of consumers using mobile devices for retail purchases is lower in France and Germany than in several other nations in Western Europe. Yet together, the two countries will account for over $45 billion in mobile sales in 2018.
Publication Date: 4/18/2018
Topics: Total Media Ad Spending; TV Ad Spending; Radio Ad Spending; Out-of-Home Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Directory Ad Spending; Digital Ad Spending; Mobile Search; Digital Display Ad Spending; Search Ad Spending; Classified Ad Spending; Digital Video Ad Spending
Geographies: United States
Context: Advertisers’ dollars continue to shift from traditional to digital channels at a fast pace, with mobile leading the charge. In 2018, mobile advertising alone is expected to surpass TV ad spending.
Publication Date: 4/12/2018
Topics: Mobile Users; Mobile Advertising; Mobile Ad Spending
Geographies: United States
Context: All the mobile stats you need to sense-check, justify or adjust your business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.
Publication Date: 3/15/2018
Topics: Search; Mobile Games; Mobile Messaging; Retail Ecommerce Sales; Artificial Intelligence (AI)
Geographies: China; India; Japan; South Korea
Industries: Retail; Finance
Context: The most disruptive, transformation companies in the region.
Publication Date: 3/14/2018
Topics: Social Media Users; Mobile Messaging
Geographies: United States
Context: Three in five people in the US will use social media regularly in 2018. Of these social network users, 91.5% will do so from a mobile phone.
Publication Date: 3/6/2018
Topics: Email; Internet Users; Mobile Devices; Social Media Users; Smartphones; Mobile Internet; Mobile Users; Mobile Social Media; Smartphone Users; Tablet Users
Geographies: United Kingdom
Context: This report analyzes eMarketer’s estimates and forecast for UK digital users, including the devices they use to access the internet and their activities.
Publication Date: 2/26/2018
Topics: Mobile Advertising; Geolocation; Local Advertising
Geographies: United States
Context: In the past year, marketers have become more savvy about location data and services based on that information. This report reveals what marketers need to know about consumer attitudes toward location data, its quality and key tips about location-based marketing.
Publication Date: 2/1/2018
Topics: Digital Video; Computers; Consumer Behavior; Mobile Advertising; Mobile Devices; Mobile Video; Media Consumption; Consumer Attitudes on Marketing; Mobile Payments; Digital Video Advertising; Personalization
Geographies: United Kingdom
Context: This report covers the key digital trends that will impact the UK in 2018. Mobile’s influence will continue to be significant, as well as growing calls for transparency—for both consumers and industry players.
Publication Date: 1/30/2018
Topics: Mobile Advertising; Geolocation; Viewability
Geographies: United States
Context: Despite mobile advertising’s explosive growth, advertisers remain concerned about measurement and targeting in such an environment. This report looks at eight major challenges they face.
Publication Date: 1/3/2018
Topics: Mobile Messaging; Mobile Social Media; Social Media Usage; Social Media Ad Spending; Influencer Marketing
Geographies: United States
Context: This year, 10% of all ad spending in the US will go to Facebook, and nearly three-quarters of US marketers will use Instagram. What else will happen in the fast-changing social media business? eMarketer predicts what’s in store in 2018.
Publication Date: 12/12/2017
Topics: Ebooks; Digital Video; Books; Mobile Games; Social Media Users; Mobile Video; Smartphones; Tablets; Social Media Usage
Geographies: United States
Industries: Toys & Games; Consumer Products (CPG)
Demographics: Children; Parents
Context: As digital natives who mostly lack smartphones, kids have a distinctive pattern of digital usage—lots of digital video, little social networking, worrisome amounts of screen time and so on.
Publication Date: 12/1/2017
Topics: Internet Users; Mobile Internet; Mobile Users; Smartphone Users; Tablet Users
Geographies: Worldwide
Context: More than 3.4 billion people worldwide will use the internet regularly this year, with 78.9% gaining access via a mobile phone.
Publication Date: 11/22/2017
Topics: Internet Users; Mobile Internet; Mobile Users; Smartphone Users; Tablet Users
Geographies: Czech Republic; Denmark; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Poland; Russia; Spain; Sweden; Switzerland; Turkey; United Kingdom; Western Europe; Central & Eastern Europe
Context: In 2017, there will be 582.5 million internet users in Central and Eastern Europe and Western Europe, of which roughly three-quarters will use a smartphone for access.
Publication Date: 11/21/2017
Topics: Internet Users; Mobile Internet; Mobile Users; Smartphone Users; Tablet Users
Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam
Context: Asia-Pacific will be home to 1.90 billion internet users in 2017—more than half of internet users worldwide. Some 70.1% of this audience will use a smartphone regularly.
Publication Date: 11/15/2017
Topics: Digital Retail Practices; Digital Shoppers & Buyers; B2C Ecommerce Sales; Smartphones; Mobile Search
Geographies: United States
Industries: Retail
Context: eMarketer covers its latest forecasts for digital shoppers and buyers, ecommerce and mcommerce growth, and the foremost trends and metrics in these areas.
Publication Date: 11/2/2017
Topics: Out-of-Home Ad Spending; Geolocation; Traditional Media Advertising
Geographies: United Kingdom
Context: UK digital out-of-home advertising is a growing market. It offers impact and unprecedented reach, all within a flexible and reportable framework. Further growth is expected as more innovation and cross-channel opportunities come to the fore.
Publication Date: 10/25/2017
Topics: Digital Video; Internet Activities; Internet Users; Mobile Devices; Social Media Users; Mobile Internet; Media Consumption; Smartphone Users; Tablet Users
Geographies: Argentina; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Estonia; Finland; France; Germany; Greece; Indonesia; Latvia; Lebanon; Mexico; Netherlands; Norway; Peru; Philippines; Poland; Singapore; Slovakia; Spain; Sweden; Switzerland; Thailand; Turkey; Ukraine; United Arab Emirates; United States
Industries: Media & Entertainment
Context: The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2017 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 36 countries.
Publication Date: 9/19/2017
Topics: Total Media Ad Spending; Digital Display Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Classified Ad Spending; Directory Ad Spending; Digital Video Ad Spending; Mobile Search; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending; Search Ad Spending
Geographies: United States
Context: US digital ad spending will grow 15.9% in 2017 to reach $83.00 billion, widening its lead over TV advertising, which will bring in $71.65 billion.
Publication Date: 9/18/2017
Topics: Targeting; Search Marketing; Mobile Search; Search Ad Spending
Geographies: United States
Context: Search ad spending continues to grow robustly in the US, thanks to mobile. Mobile growth is so strong that overall spending increases are in the double digits despite declines in desktop-based search ad spending.
Publication Date: 9/14/2017
Topics: Mobile Devices; Digital Shoppers & Buyers; Social Media Users; Mobile Users; Media Consumption
Geographies: France; Germany; United Kingdom
Demographics: Millennials
Context: Millennials in France, Germany and the UK tend to be highly digital, overindexing for activities such as smartphone usage and instant messaging. The wider social and economic context also shapes their behavior. For marketers, they’re a constantly moving target.
Publication Date: 9/12/2017
Topics: Mobile Devices; Digital Shoppers & Buyers; Social Media Users; Mobile Users; Media Consumption
Geographies: France; Germany; United Kingdom
Demographics: Millennials
Context: Like their US counterparts, millennial consumers in France, Germany and the UK tend to be super-connected, and are often in the vanguard of new digital behaviors. But variations within this cohort, and from country to country, shouldn’t be overlooked.
Publication Date: 9/7/2017
Topics: Internet Users; Social Media Users; Mobile Internet
Geographies: United States
Context: In 2017, roughly 67% of the US population will own and use a smartphone. Smartphone adoption is driving mobile internet access: Nearly 15% of internet users will exclusively use a mobile device to go online this year.
Publication Date: 9/6/2017
Topics: Internet Users; Mobile Devices; Social Media Users; Mobile Internet; Mobile Users; Mobile Social Media; Tablets; Smartphone Users; Tablet Users
Geographies: United Kingdom
Context: In 2017, there will be 54.8 million UK internet users, of which 86.3% will gain access via a desktop/laptop device at least once per month. However, a growing portion of internet users—11.3% this year—will rely solely on mobile devices to go online.
Publication Date: 8/30/2017
Topics: Smartphones; Mobile Social Media
Geographies: United States
Demographics: Teens
Context: For most US teens, the smartphone—including its camera—has become the dominant factor in their digital activity, whether for internet usage, social interaction or shopping.
Publication Date: 7/20/2017
Topics: Mcommerce; Mobile Advertising; Mobile Messaging; Social Media Marketing; Mobile Social Media; Mobile Payments
Geographies: Worldwide
Context: An in-depth look at how businesses worldwide are using four of the leading messaging apps—WeChat, Facebook Messenger, Line and WhatsApp.
Publication Date: 7/20/2017
Topics: Mobile Messaging; Mobile Social Media
Geographies: Worldwide
Context: The size and influence of the mobile messaging audience worldwide continue to grow. eMarketer estimates that 1.82 billion people across the globe will use mobile messaging apps in 2017, which equates to nearly one-quarter (24.6%) of the world’s population.
Publication Date: 7/11/2017
Topics: Lead Generation; Mobile Apps; B2B Marketing; Content Marketing; Marketing Technology
Geographies: United States
Context: This report explores how the event technology stack allows B2B marketers to better collect and use event data as part of larger marketing plans. It also covers why it’s important to bridge the offline/online data gap.
Publication Date: 5/18/2017
Topics: Mobile Advertising; Mobile Users; Mobile Ad Spending
Geographies: United States
Context: All the mobile stats you need to sense-check, justify or adjust your business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.
Publication Date: 4/26/2017
Topics: Internet Users; Mobile Users
Geographies: Worldwide
Context: In 2017, there will be 3.47 billion internet users worldwide, of which nearly 79% will use a mobile phone for access at least once a month. Mobile internet usage will continue to drive overall internet adoption, especially in developing markets.
Publication Date: 3/16/2017
Topics: Wearables
Geographies: United States
Context: The US wearable device audience is growing slower than expected since the launch of the Apple Watch. Consumers remain focused on fitness bands and health trackers, and marketing remains focused on their companion smartphones.
Publication Date: 2/22/2017
Topics: Email; Digital Video; Internet Users; Social Media Users; Mobile Users
Geographies: United Kingdom
Context: Nearly two-thirds of the UK population will use a mobile phone to go online this year. With general internet usage now pervasive, consumption of digital content will continue to grow steadily.
Publication Date: 2/15/2017
Topics: Digital Video; Internet Users; Social Media Users; Smartphone Users; Tablet Users
Geographies: United States
Context: There will be 273.3 million US internet users in 2017, of which over four in five will use a mobile phone for access. While most internet users will rely on both a PC and mobile device to go online, 14.9% will use only a mobile device and 6.6% will use only a desktop/laptop.
Publication Date: 1/26/2017
Topics: Mobile Internet; Mobile Apps; Time Spent with Media
Geographies: United States
Context: US adults are spending more time on mobile devices and less time on other media channels. eMarketer estimates the average US adult will spend 3 hours, 17 minutes each day consuming media on a mobile device in 2017, up nearly 1 hour from 2013.
Publication Date: 1/10/2017
Topics: B2B Sales; Email Marketing; Mobile Advertising; Mobile Apps; B2B Marketing; B2B Mobile
Geographies: Worldwide; United States
Context: Business-to-business (B2B) buyers are spending increasingly more time on their mobile devices for work, but a disconnect remains between buyers’ expectations for mobile experiences and what B2B marketers are delivering to their audience.
Publication Date: 12/9/2016
Topics: Digital Video; Mobile Messaging; Social Media Marketing; Mobile Social Media; Digital Video Advertising; Influencer Marketing
Geographies: United States
Context: eMarketer predicts what’s in store for the rapidly changing, quickly growing area of social media marketing and advertising.
Publication Date: 12/8/2016
Topics: Digital Advertising; Internet Activities; Internet Users; Mobile Advertising; Digital Ad Spending; Digital Shoppers & Buyers; Mobile Users; Ecommerce Sales; Mobile Ad Spending
Geographies: Argentina; Brazil; China; Worldwide; India; Indonesia; Mexico; Russia; South Korea; Spain; United States
Industries: Digital Travel
Context: This StatPack provides a visual overview of eMarketer’s first estimate of the 10 fastest growing digital economies worldwide.
Publication Date: 12/8/2016
Topics: Digital Advertising; Internet Activities; Internet Users; Mobile Advertising; Digital Ad Spending; Digital Shoppers & Buyers; Mobile Users; Ecommerce Sales; Mobile Ad Spending
Geographies: Brazil; China; Germany; Worldwide; India; Indonesia; Japan; Mexico; Russia; United Kingdom; United States
Industries: Digital Travel
Context: This StatPack provides a visual overview of eMarketer’s key worldwide projections for 2017 and our first estimate of the Top 10 digital economies worldwide.
Publication Date: 12/8/2016
Topics: Digital Advertising; Internet Activities; Internet Users; Mobile Advertising; Digital Ad Spending; Digital Shoppers & Buyers; Mobile Users; Ecommerce Sales; Mobile Ad Spending
Geographies: Argentina; Brazil; China; Germany; Worldwide; India; Indonesia; Japan; Mexico; Russia; South Korea; Spain; United Kingdom; United States
Industries: Digital Travel
Context: These two StatPacks present eMarketer’s projections for the top 10 digital countries worldwide and the 10 fastest growing digital economies worldwide in 2017.
Publication Date: 12/7/2016
Topics: Digital Video; TV; Internet Activities; Digital Ad Spending; Radio; Smartphones; Newspapers; Magazines; Mobile Social Media; Tablets; Social Media Usage; Time Spent with Media
Geographies: Asia-Pacific; China; India; Japan; South Korea
Context: Smartphones and other mobile devices have changed the way adults in Asia-Pacific (and the world) consume media. TV still holds a dominant share of time spent in some countries, but digital is eating into traditional media’s time share across all markets.
Publication Date: 12/5/2016
Topics: Digital Video; Consumer Behavior; Digital Privacy & Security; Mobile Messaging; Mobile Social Media; Ad Blocking; Virtual & Augmented Reality; Influencer Marketing; Artificial Intelligence (AI)
Geographies: Worldwide; United States
Industries: Groceries
Context: eMarketer unveils its annual predictions for the coming year: 10 things that will (or won’t) happen in 2017.
Publication Date: 11/21/2016
Topics: Pay TV; Internet Activities; Video-on-Demand (VOD); Social Media Users; Mobile Internet
Geographies: Vietnam
Context: A look at some of the most crucial aspects of Vietnam’s digital usage and behavior, including internet penetration, smartphones and social networks, messaging apps, ecommerce and video.
Publication Date: 11/16/2016
Topics: Smartphones; Smartphone Users
Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Peru; Philippines; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
Context: This report provides an overview of mobile phone usage, including user penetration rates, the leading mobile manufacturers and operating systems, as well as the state of access technology in 35 countries.
Publication Date: 11/10/2016
Topics: Digital Video; Internet Users; Social Media Users; Mobile Internet; Media Consumption; Smartphone Users; Tablet Users
Geographies: Argentina; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Estonia; Finland; France; Germany; Greece; Hungary; Indonesia; Italy; Latvia; Mexico; Netherlands; Norway; Peru; Philippines; Poland; Portugal; Russia; Singapore; Slovakia; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; Ukraine; United Kingdom; United States; Venezuela
Context: The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2016 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 41 countries.
Publication Date: 10/25/2016
Topics: Mobile Advertising; Geolocation; Mobile Apps; Big Data
Geographies: United States
Context: Consumers and businesses alike are enjoying the benefits of mobile location services, as evidenced by the rapid adoption of location-centric apps like Pokémon Go and the uptick in spending on locally targeted mobile ads.
Publication Date: 10/11/2016
Topics: Internet Users; Mobile Users; Smartphone Users; Tablet Users
Geographies: Worldwide
Context: More than 3.2 billion people worldwide will use the internet regularly this year, and nearly 2.5 billion will do so from a mobile phone.
Publication Date: 10/7/2016
Topics: Digital Advertising; Digital Content; Mobile Devices; Radio; Radio Ad Spending; Media Consumption
Geographies: Worldwide; United States
Industries: Media & Entertainment
Context: The facts and figures you need to know about the rise of podcasts in the US, along with estimates of future trends.
Publication Date: 9/28/2016
Topics: Mobile Users; Mobile Ad Spending; Smartphone Users
Geographies: Argentina; Brazil; Chile; Colombia; Mexico; Peru
Context: This series analyzes the key trends driving growth and offers key user and ad spending insights for the six most mobile markets in Latin America.