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Ad Spending (23)
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80 Results
Type:
Interview
Topic: Mobile
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 4/25/2016
    Name: Björn Ollhäuser
    Title: Online and Social Media Marketing Specialist
    Company: BMW
    Topics: Mobile Messaging; Social Media Marketing; Mobile Social Media
    Geographies: United States
    Context: Björn Ollhäuser, online and social media marketing specialist at BMW, explains why the brand has embraced some social networks but has steered clear of others.
    Publication Date: 4/21/2016
    Name: Kartik Subramanian
    Title: Director, Product Management and Mobile Commerce
    Company: Walgreens
    Topics: Consumer Behavior; Omnichannel Retailing; Mobile Apps
    Geographies: United States
    Industries: Retail
    Context: Walgreens is measuring the impact of customers' smartphones on in-store purchases. Kartik Subramanian, Walgreens' director of product management and mobile commerce, explains.
    Publication Date: 4/6/2016
    Name: Steven Rosenblatt
    Title: President
    Company: Foursquare
    Topics: Mobile Advertising; Targeting; Geolocation
    Geographies: United States
    Context: Marketers using location data to build and target audience segments should be wary of inaccuracies that can derail their efforts. eMarketer's Tricia Carr spoke with Steven Rosenblatt, president of Foursquare, about the right questions to ask about data accuracy.
    Publication Date: 4/5/2016
    Name: Eric Mugnier
    Title: Senior Vice President, North America
    Company: M&C Saatchi Mobile
    Topics: Mobile Advertising; Targeting; Geolocation
    Geographies: United States
    Context: Before marketers jump in head first, they must think about location targeting beyond serving an ad to a mobile user who is near a physical store location. Eric Mugnier, senior vice president of North America at mobile marketing and advertising agency M&C Saatchi Mobile, told eMarketer's Tricia Carr how marketers can be smarter about location targeting and pitfalls to avoid.
    Publication Date: 4/5/2016
    Name: Scott Braley
    Title: General Manager, Programmatic Advertising
    Company: Ooyala
    Topics: Mobile Devices; Social Media Usage; Programmatic Advertising; Viewability
    Geographies: United States
    Context: Scott Braley, general manager of programmatic advertising at Ooyala, explains the effect of programmatic, social and mobile advertising on viewability metrics in the UK.
    Publication Date: 2/23/2016
    Name: Andrew Daley
    Title: Vice President, Marketing
    Company: Zipcar
    Topics: Mobile Devices; Marketing Technology
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Andrew Daley, vice president of marketing at Zipcar, spoke with eMarketer about how the rental car company plans to manage and operate its marketing ecosystem in 2016.
    Publication Date: 1/27/2016
    Name: Mark Taylor
    Title: Senior Vice President, Digital Customer Experience
    Company: Capgemini
    Topics: Customer Experience; Marketing Tactics; Mobile Apps; Loyalty Programs
    Geographies: United States
    Context: Mark Taylor, senior vice president of digital customer experience at business and technology consulting company Capgemini, talks about how consumers' expectations have changed and how marketers can create a compelling loyalty experience.
    Publication Date: 1/27/2016
    Name: Gabe Weiss
    Title: Director, Strategy Lead
    Company: SapientNitro
    Topics: Customer Experience; Marketing Tactics; Mobile Apps; Loyalty Programs
    Geographies: United States
    Industries: Retail
    Context: Gabe Weiss, director and strategy lead at digital agency SapientNitro, explains what a successful retail app should offer and how retailers such as Target and Sephora are offering additional features that members want.
    Publication Date: 1/15/2016
    Name: Thomas Meyer
    Title: Co-Founder
    Company: Mobile Now Group
    Topics: Brand Marketing; Mcommerce; Mobile Advertising; Marketing Tactics; Mobile Apps
    Geographies: China
    Context: Thomas Meyer, co-founder of Mobile Now Group and a veteran of the China mobile scene, encourages Western brands to advertise and sell via WeChat.
    Publication Date: 1/15/2016
    Name: Lisa Wood
    Title: CMO
    Company: Atom Bank
    Topics: Mobile Games; Mobile Apps
    Geographies: United Kingdom
    Industries: Digital Banking; Mobile Banking
    Context: Lisa Wood, CMO of Atom Bank, a UK-based mobile banking startup and app (set to launch in 2016), discusses how giving customers direct control of financials via mobile eases the procedures of banking by cutting out costly brick-and-mortar locations.
    Publication Date: 1/14/2016
    Name: Magnus Jern
    Title: President, Mobile Application Solutions Division
    Company: DMI
    Topics: Mobile Apps; Shipping & Delivery
    Geographies: United Kingdom
    Context: Magnus Jern, president of the Mobile Application Solutions Division at DMI, a creator of mobile apps for global brands, discusses how consumers are using mobile apps to influence purchasing decisions, conducting research and shipping in-store purchases to their doorstep.
    Publication Date: 1/12/2016
    Name: Jonathon Moore
    Title: Chief Product Officer
    Company: Trainline
    Topics: Mobile Apps; Marketing Technology
    Geographies: United Kingdom
    Industries: Travel
    Context: Jon Moore, chief product officer of Trainline, an online seller of train tickets for UK train services, discusses how its mobile app has streamlined the travel process for its consumers.
    Publication Date: 1/11/2016
    Name: Rob Cushen
    Title: Managing Director, EMEA
    Company: Intellectsoft
    Topics: Mobile Apps
    Geographies: United Kingdom
    Industries: Travel
    Context: Rob Cushen, managing director of EMEA for mobile app development studio Intellectsoft, speaks on the importance of having a layered app experience and how streamlining multiple technologies leads to an engaging user experience.
    Publication Date: 1/6/2016
    Name: Alexandre Sagakian
    Title: Vice President, Research and Data
    Company: Qriously
    Topics: Digital Advertising; Mobile Advertising; Smartphones; Smartphone Users; TV Advertising
    Geographies: United States
    Demographics: Females; Males; College Students; Millennials
    Context: Alexandre Sagakian, vice president of research and data at Qriously, discusses how college students engage with ads.
    Publication Date: 12/31/2015
    Name: Ken Wincko
    Title: Senior Vice President, Marketing
    Company: PR Newswire
    Topics: Customer Experience; Social Media Marketing; Mobile Apps; B2B Marketing; Content Marketing
    Geographies: United States
    Context: Ken Wincko, senior vice president of marketing at PR Newswire, talks about developing content to serve customers' exact needs.
    Publication Date: 12/29/2015
    Name: Miles Johnson
    Title: Connected Care Communications Manager
    Company: Hyundai Motor America
    Topics: Brand Marketing; Mobile Apps; Virtual & Augmented Reality
    Geographies: United States
    Industries: Automotive
    Context: Miles Johnson, Connected Care communications manager at Hyundai Motor America, discusses the auto brand's new augmented reality owner's manual.
    Publication Date: 12/22/2015
    Name: Ryan Taylor
    Title: Senior Product Marketing Manager
    Company: Sonos
    Topics: Targeting; Music; Mobile Apps; Internet of Things (IoT)
    Geographies: United States
    Industries: Technology
    Context: Ryan Taylor, senior product marketing manager at smart sound system company Sonos, discusses the importance of respecting consumers' privacy amid the enhanced data capabilities of the connected home.
    Publication Date: 12/21/2015
    Name: Michael Deitz
    Title: Senior Group Manager, Connected Car
    Company: Hyundai Motor America
    Topics: Targeting; Mobile Apps; Internet of Things (IoT)
    Geographies: United States
    Industries: Automotive; Technology
    Context: Michael Deitz, senior group manager of connected car at Hyundai Motor America, discusses how connected cars prompt service visits and more customer engagement with the brand.
    Publication Date: 12/17/2015
    Name: Christine Robins
    Title: President and CEO
    Company: Char-Broil
    Topics: Targeting; Mobile Apps; Internet of Things (IoT)
    Geographies: United States
    Industries: Technology
    Context: Christine Robins, president and CEO of grill manufacturer Char-Broil, discusses the challenge presented by the influx of data, and how Char-Broil is putting it to work for the brand.
    Publication Date: 12/10/2015
    Name: Ana Nubié
    Title: Chief Strategy Officer
    Company: Moma Propaganda
    Topics: Digital Ad Spending; Geolocation; Mobile Ad Spending; Smartphone Users
    Geographies: Brazil
    Industries: Automotive; Telecom; Consumer Products (CPG)
    Context: Ana Nubié, chief strategy officer of São Paulo-based ad agency Moma Propaganda, talks about the digital marketing environment in Brazil.
    Publication Date: 12/2/2015
    Name: Sylvain Baudry
    Title: Senior Director, Advertising
    Company: Gameloft
    Topics: Digital Advertising; Mobile Advertising; Mobile Games; Marketing Tactics
    Geographies: United States
    Demographics: Millennials
    Context: Sylvain Baudry, senior director of advertising for video game developer and publisher Gameloft, explains how to reach US millennials on mobile games.
    Publication Date: 12/1/2015
    Name: Nada Stirratt
    Title: CEO
    Company: Verve Mobile
    Topics: Consumer Behavior; Mobile Advertising; Mobile Devices; Targeting; TV Advertising
    Geographies: United States
    Context: Mobile will be a critical part of the cross-platform targeting equation in 2016. Verve Mobile executives explain how.
    Publication Date: 11/19/2015
    Name: Mark Kaplan
    Title: Founder and CEO
    Company: Tone
    Topics: Brand Marketing; Consumer Behavior; Mobile Devices; Digital Shoppers & Buyers; Mobile Apps
    Geographies: Indonesia
    Context: Marketers are increasingly looking to the Asia-Pacific region, particularly populous countries like Indonesia, as their next growth area. Mobile access is vital to digital usage growth and as a way for marketers to reach a population.
    Publication Date: 11/18/2015
    Name: Sherice Torres
    Title: Director, Commerce Marketing
    Company: Google
    Topics: Mobile Apps; Mobile Payments; Smartphone Users
    Geographies: United States
    Context: Sherice Torres, Google's director of commerce marketing, discusses the company's plans to help drive adoption and usage of Android Pay as well as mobile payment growth in the US.
    Publication Date: 11/18/2015
    Name: Maeve McKenna Duska
    Title: Senior Vice President, Marketing
    Company: USA Technologies
    Topics: Mobile Apps; Mobile Payments; Smartphone Users
    Geographies: United States
    Context: Card-enabled vending machines are often the first step toward trying mobile payments. Maeve McKenna Duska, senior vice president of marketing at USA Technologies, a provider for the self-serve retail market, explains why.
    Publication Date: 11/18/2015
    Name: Blaine Hurst
    Title: Chief Transformation and Growth Officer
    Company: Panera Bread
    Topics: Mobile Apps; Mobile Payments; Smartphone Users
    Geographies: United States
    Context: Blaine Hurst, Panera Bread’s chief transformation and growth officer, provides an update on the adoption of Apple Pay and other mobile payments among its customers.
    Publication Date: 11/9/2015
    Name: Chris Best
    Title: Co-Founder and Chief Technology Officer
    Company: Kik Interactive
    Topics: Consumer Behavior; Mobile Devices; Mobile Messaging
    Geographies: China; Worldwide; United States
    Demographics: Teens
    Context: Chris Best, co-founder and chief technology officer of chat app Kik Interactive, spoke with eMarketer about how teens are coming online for the first time through mobile phones and how that will change their relationship with brands and their attitudes as consumers.
    Publication Date: 11/9/2015
    Name: Evan Wray
    Title: Co-Founder
    Company: Swyft Media
    Topics: Brand Marketing; Digital Advertising; Mobile Apps
    Geographies: United States
    Demographics: Teens; Children; Millennials
    Context: Evan Wray, co-founder of Swyft Media, talks about reaching millennials and members of Generation Z with branded content on chat apps.
    Publication Date: 11/5/2015
    Name: Byron Ells
    Title: Vice President, Media and Digital
    Company: Shoppers Drug Mart
    Topics: Digital Advertising; Social Media Marketing; Mobile Apps; Ecommerce Sales
    Geographies: Canada
    Industries: Retail
    Context: Byron Ellis, vice president of media and digital at Shoppers Drug Mart, a pharmacy chain based in Canada, details how social media and mobile apps have allowed for deeper engagement with audiences.
    Publication Date: 10/22/2015
    Name: Lori Bitter
    Title: President and Senior Strategist
    Company: The Business of Aging; Author of "The Grandparent Economy"
    Topics: Mcommerce; Smartphone Users; Retail Ecommerce Sales
    Geographies: United States
    Demographics: Baby Boomers
    Context: Lori Bitter, consultant at The Business of Aging and author of "The Grandparent Economy," talks about baby boomers and their adoption of mobile devices.