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79 Results
Type:
Interview
Topic: Mobile
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 11/21/2017
    Name: Lou Orfanos
    Title: Head of Sales and Marketing
    Company: Localytics
    Topics: Mobile Apps; Marketing Technology
    Geographies: United States
    Context: Lou Orfanos, head of sales and marketing at Localytics, spoke with eMarketer about tactics and technologies that are helping marketers build up their apps' active and engaged user bases.
    Publication Date: 11/14/2017
    Name: Caroline Klatt
    Title: CEO
    Company: Headliner Labs
    Topics: Mobile Messaging; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Caroline Klatt, CEO of chatbot software platform Headliner Labs, spoke with eMarketer about how artificial intelligence in messaging environments can help marketers in more ways than they might realize.
    Publication Date: 10/10/2017
    Name: Josh Ong
    Title: Director, Global Brand Strategy and Communications
    Company: Cheetah Mobile
    Topics: Mobile Video; Mobile Apps
    Geographies: China
    Context: Josh Ong, director of global brand strategy and marketing at Cheetah Mobile, talks about what makes an app go viral in China and whether that success can be replicated overseas.
    Publication Date: 9/21/2017
    Title: Six brand marketers and agency executives who have experimented with Snapchat as an organic marketing tool and an advertising platform
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Context: Brand marketers and agency executives share their experiences using Snapchat for organic and paid campaigns.
    Publication Date: 9/18/2017
    Name: Himanshu Kulkarni
    Title: India Sales Director
    Company: AppsFlyer
    Topics: Mobile Apps
    Geographies: India
    Context: Himanshu Kulkarni, India sales director at AppsFlyer, discusses how to navigate the idiosyncrasies of India’s app market.
    Publication Date: 9/12/2017
    Name: Tim Keller
    Title: Executive Director, Brand Strategy and Innovation
    Company: Kolle Rebbe
    Topics: Mobile Apps
    Geographies: Germany
    Demographics: Millennials
    Context: Tim Keller, executive director of brand strategy and innovation at Kolle Rebbe, discusses a millennial-targeted, mobile-first campaign for Bundesagentur für Arbeit, Germany's federal employment agency.
    Publication Date: 8/29/2017
    Name: Jane Buckingham
    Title: Founder
    Company: Trendera
    Topics: Mobile Messaging; Social Media Usage
    Geographies: United States
    Demographics: Teens
    Context: Jane Buckingham, founder of research firm Trendera, discusses what social media apps are popular with today's teens.
    Publication Date: 8/21/2017
    Name: Patrick Flanagan, Vice President, Digital Marketing and Strategy, Simon Property Group
    Title: Christian Brucculeri, CEO, Snaps
    Topics: Mobile Messaging; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Patrick Flanagan, vice president of digital marketing and strategy at Simon Property Group, and Christian Brucculeri, CEO of Snaps, talk about the hurdles associated with building a retail chatbot.
    Publication Date: 8/2/2017
    Name: Ethan Collins
    Title: Business Development Manager
    Company: Yodo1
    Topics: Mobile Games; Mobile Apps
    Geographies: China
    Context: Ethan Collins, business development manager at mobile game publisher Yodo1, discusses the complexity of mobile game distribution in China.
    Publication Date: 7/14/2017
    Name: Michael Hafer
    Title: Senior Vice President, US Marketing Product and Field Execution
    Company: Western Union
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Context: Michael Hafer, senior vice president of US marketing product and field execution at Western Union, discusses how the company differentiates its Facebook Messenger bot.
    Publication Date: 7/14/2017
    Name: Nathalie Choy
    Title: Senior Marketing Innovation, Web and Digital Performance Manager
    Company: Kia Motors America
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Industries: Automotive
    Context: Nathalie Choy, senior marketing innovation, web and digital performance manager at Kia Motors America, explains how the brand's Facebook Messenger bot offers more than just customer service.
    Publication Date: 7/13/2017
    Name: Gary Kanazawa
    Title: Head of StubHub Labs
    Company: StubHub
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Context: Gary Kanazawa, head of StubHub Labs, the ticket reseller's mobile innovation group, talks about how the brand's bot makes the most of Facebook Messenger's social roots to drive engagement.
    Publication Date: 7/13/2017
    Name: Jeff Jenkins
    Title: Global Executive, Digital Marketing and Channel Activation
    Company: Whole Foods Market
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Industries: Retail; Groceries
    Context: Jeff Jenkins, global executive of digital marketing and channel activation at Whole Foods Market, explains why the grocery retailer approached Facebook Messenger with a narrow strategy.
    Publication Date: 7/13/2017
    Name: Matt Sueoka
    Title: Vice President, Digital Partnerships and Development
    Company: American Express
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Context: Matt Sueoka, vice president of digital partnerships and development at American Express, discusses how receptive the company’s customers have been to its Messenger bot, and how brands can guide users through the bot experience.
    Publication Date: 7/12/2017
    Name: Matthias Keller
    Title: Chief Scientist
    Company: Kayak
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Context: Matthias Keller, chief scientist at Kayak, discusses the most promising new features of Facebook Messenger—and what he hopes the platform will be capable of in the future.
    Publication Date: 6/27/2017
    Name: Andrew Colberg-Amador
    Title: Senior Vice President, Strategy and Analysis
    Company: DigitasLBi
    Topics: Geolocation; Performance Benchmarks; TV Advertising
    Geographies: United States
    Context: Andrew Colberg-Amador, senior vice president of strategy and analysis at DigitasLBi, discusses the capabtilities and challenges of the solutions used by marketers today to integrate TV, digital and in-store data.
    Publication Date: 6/23/2017
    Name: Neil Sweeney
    Title: Founder and CEO
    Company: Freckle IoT
    Topics: Mobile Advertising; Targeting; Geolocation; Multichannel Marketing
    Geographies: United States
    Context: Neil Sweeney, founder and CEO of Freckle IoT, discusses why marketers need to pause before they use location data for in-store attribution.
    Publication Date: 6/9/2017
    Name: Dave King
    Title: CTO
    Company: Madison Reed
    Topics: Digital Retail Practices; Customer Experience; Mobile Messaging; Artificial Intelligence (AI)
    Geographies: United States
    Industries: Personal Care & Beauty
    Context: Madison Reed’s CTO Dave King and CMO Heidi Dorosin discuss the features that make its chatbot experience comparable to other shopping channels, including the store.
    Publication Date: 6/5/2017
    Name: Greg Boyer
    Title: Partner and US Media and Entertainment Sector Advisory Leader
    Company: PricewaterhouseCoopers
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Demographics: Hispanics
    Context: Greg Boyer, partner and US media and entertainment sector advisory leader at PricewaterhouseCoopers, debunks some common misconceptions about US Hispanics' digital usage.
    Publication Date: 5/1/2017
    Name: Bernhard Baumann
    Title: CEO
    Company: Shpock
    Topics: Mcommerce; Mobile Apps; Sharing Economy
    Geographies: Western Europe
    Demographics: Millennials
    Context: Bernhard Baumann, CEO of consumer-to-consumer (C2C) mcommerce app Shpock, spoke with eMarketer about how the app sets itself apart from the likes of eBay and Gumtree in Europe.
    Publication Date: 2/24/2017
    Name: John Koetsier
    Title: Mobile Economist
    Company: Tune
    Topics: Mobile Internet; Mobile Apps
    Geographies: Worldwide
    Context: John Koetsier, mobile economist for Tune, a mobile analystics and marketing platform provider, talks about how mobile apps and mobile websites have a tie that binds them.
    Publication Date: 2/14/2017
    Name: Matthew Brennan
    Title: Co-Founder
    Company: China Channel
    Topics: Digital Advertising; Mobile Advertising; Mobile Apps
    Geographies: China
    Context: Matthew Brennan, a WeChat expert and co-founder of Shanghai-based consultancy China Channel, talks about WeChat.
    Publication Date: 1/25/2017
    Name: Jarkko Rajamaki
    Title: Vice President, Advertising
    Company: Rovio Entertainment
    Topics: Mobile Games; Mobile Internet
    Geographies: United States
    Context: Jarkko Rajamaki, vice president of advertising at game developer Rovio Entertainment, talks about why few game developers build games for the mobile web and how the emergence of live streaming games might make the mobile web more attractive for gamers.
    Publication Date: 1/24/2017
    Name: Yannis Dosios
    Title: Vice President, Platform and Exchange
    Company: Yahoo
    Topics: Mobile Internet; Mobile Apps
    Geographies: United States
    Context: Yannis Dosios, vice president of platform and exchange at Yahoo, and Chris Klotzbach, director of Flurry (the app analytics firm acquired by Yahoo), discuss why apps are still strong and not threatened by chatbots or a better mobile web—at least not yet.
    Publication Date: 1/20/2017
    Name: Kevin Heery
    Title: Senior Vice President, Platform Product and Engineering
    Company: Time Inc.
    Topics: Mobile Internet; Mobile Apps; Time Spent with Media
    Geographies: United States
    Industries: Media & Entertainment
    Context: Kevin Heery, senior vice president of platform product and engineering at Time Inc., talks about the tactics and technologies that can persuade users to stay on one site or app.
    Publication Date: 1/20/2017
    Name: M. Scott Havens
    Title: Global Head of Digital
    Company: Bloomberg Media
    Topics: Mobile Internet; Mobile Apps; Time Spent with Media
    Geographies: United States
    Industries: Media & Entertainment
    Context: M. Scott Havens, global head of digital at Bloomberg Media, explains what drives the most engagement across mobile web and apps.
    Publication Date: 1/9/2017
    Name: Catherine Boyle
    Title: Principal Analyst
    Company: eMarketer
    Topics: Brand Marketing; Wearables
    Geographies: United States
    Context: eMarketer principal analyst Catherine Boyle spent a week using Snapchat Spectacles and discusses the marketing potential of the new technology.
    Publication Date: 1/4/2017
    Name: Scott Nelson
    Title: Head of North America
    Company: Viber
    Topics: Mobile Messaging; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Scott Nelson, head of North America at Viber, discusses how chatbots are shaking up the messaging space.
    Publication Date: 12/5/2016
    Name: Leanne Johnson
    Title: Head of Social
    Company: GoPro
    Topics: Mobile Messaging; Social Media Marketing; Influencer Marketing
    Geographies: United States
    Context: Leanne Johnson, head of social at camera company GoPro, talks about how the brand is preparing for 2017.
    Publication Date: 11/10/2016
    Name: Carl Theobald
    Title: CEO
    Company: FollowAnalytics
    Topics: Mobile Apps; Mobile Payments
    Geographies: United States
    Context: Carl Theobald, CEO of FollowAnalytics, a mobile app technology company that optimizes existing brand applications, talks about using apps and engendering loyalty to the brand.
    Publication Date: 10/26/2016
    Name: David Jowett
    Title: President of Europe
    Company: DAC Group
    Topics: Holiday & Seasonal Shopping; Geolocation
    Geographies: United Kingdom
    Context: The DAC Group, a 44-year-old geolocation marketing firm, spoke with eMarketer about how geolocation and click-and-collect services have become hot ticket items for UK brands during the 2016 Christmas shopping season.
    Publication Date: 9/28/2016
    Name: Jonathan S. Paul
    Title: Operating Vice President, Social Media and Paid Media
    Company: Bloomingdale’s
    Topics: Customer Experience; Geolocation; Mobile Social Media
    Geographies: United States
    Industries: Retail
    Context: Jonathan S. Paul, Bloomingdale's operating vice president of social media and paid media, discusses how the high-end retailer drove Snapchat's millennial-saturated user base to explore its brick-and-mortar locations.
    Publication Date: 9/15/2016
    Title: 16 industry professionals from agencies, publishers and platforms
    Topics: Digital Advertising; Mobile Advertising; Mobile Apps; Performance Benchmarks; Digital Video Advertising; Programmatic Advertising; Viewability
    Geographies: United States
    Context: eMarketer asked a panel of programmatic ad experts from agencies, publishers and platforms about what is driving continued growth and interest in programmatic advertising in the US.
    Publication Date: 8/30/2016
    Name: Megan Lazovick
    Title: Director, Research
    Company: Edison Research
    Topics: Smartphones; Social Media Usage
    Geographies: United States
    Demographics: Millennials; Mothers
    Context: Megan Lazovick, director of research at Edison Research, spoke to eMarketer about some common characteristics of millennial moms and how they're using digital, mobile and social media.
    Publication Date: 8/4/2016
    Name: Monica Cepak
    Title: Senior Marketing Manager
    Company: AOL
    Topics: Mobile Advertising; Mobile Messaging; Mobile Social Media
    Geographies: United States
    Industries: Media & Entertainment
    Demographics: Females; Millennials
    Context: AOL’s Monica Cepak tells eMarketer about the expectations and results of the digital publisher’s first foray into Snapchat’s advertising products.
    Publication Date: 8/1/2016
    Name: Alvin Foo
    Title: Head of Mobile and Innovation
    Company: Omnicom Media Group
    Topics: Mcommerce; Digital Shoppers & Buyers; Mobile Apps
    Geographies: China
    Context: Alvin Foo, head of mobile and innovation at Omnicom Media Group, talks about how brands piggyback on third-party online-to-offline (O2O) services in China.
    Publication Date: 7/18/2016
    Name: David Shim
    Title: Founder and CEO
    Company: Placed
    Topics: Geolocation; Performance Benchmarks; Multichannel Marketing; Big Data
    Geographies: United States
    Context: David Shim, founder and CEO of location measurement firm Placed, talked about marketers’ growing sophistication in using location data to inform their cross-platform attribution insights.
    Publication Date: 7/7/2016
    Name: Jerry Zhou
    Title: CEO
    Company: QuestMobile
    Topics: Mobile Users; Cross-Border Ecommerce
    Geographies: China
    Context: Jerry Zhou, CEO of mobile traffic and user-tracking firm QuestMobile, spoke to eMarketer about mobile app trends in China.
    Publication Date: 6/23/2016
    Name: Jeffrey Berry
    Title: Senior Director, Research and Development
    Company: LoyaltyOne
    Topics: Geolocation
    Geographies: Canada
    Industries: Retail
    Context: LoyaltyOne, a global coalition loyalty program that brings together 200 different companies in Canada, spoke with eMarketer about how the company is working with local Canadian brands to bring beacon technology into their stores.
    Publication Date: 6/23/2016
    Name: Nick Strada
    Title: Group Creative Director
    Company: AKQA
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Context: Nick Strada, group creative director at digital agency AKQA, speaks to eMarketer about what brands can do with Facebook Messenger.
    Publication Date: 6/23/2016
    Name: Steve Hegenderfer
    Title: Director, Developer Programs
    Company: Bluetooth SIG
    Topics: Geolocation
    Geographies: Canada
    Industries: Retail
    Context: Steve Hegenderfer of Bluetooth SIG spoke with eMarketer about how retailers can utilize beacon technology to enhance the in-store experience and target customers at the point of sale.
    Publication Date: 6/23/2016
    Name: Brandon Chu
    Title: Senior Product Manager
    Company: Shopify
    Topics: Mobile Messaging; Social Media Marketing; Social Commerce
    Geographies: United States
    Context: Brandon Chu, senior product manager at ecommerce platform provider Shopify, talks to eMarketer about how both consumers and companies can benefit from brands' presence on Messenger.
    Publication Date: 6/23/2016
    Name: Mickey Neuberger
    Title: Senior Director, Global CRM
    Company: eBay
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Context: Mickey Neuberger, eBay’s senior director of global customer relationship management (CRM), talks to eMarketer about what makes Facebook Messenger exciting from a CRM perspective.
    Publication Date: 6/23/2016
    Name: Steijn Pelle
    Title: Co-Founder and COO
    Company: HealthTap
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: Steijn Pelle, co-founder and COO of on-demand health consultation company HealthTap, speaks to eMarketer about Facebook Messenger’s potential and its limitations.
    Publication Date: 6/13/2016
    Name: Melanie Shreffler
    Title: Senior Editorial Director, Cassandra Report
    Company: Deep Focus
    Topics: Brand Marketing; Social Media Users; Mobile Users
    Geographies: United States
    Demographics: Teens
    Context: Melanie Shreffler, senior editorial director of the Cassandra Report at creative agency Deep Focus, explains why teens can be an enthusiastic audience for contextually relevant advertising.
    Publication Date: 6/2/2016
    Name: Tony Valado
    Title: Vice President, Multibrand Marketing
    Company: 1-800-Flowers.com
    Topics: Mobile Messaging
    Geographies: United States
    Context: Tony Valado, vice president of multibrand marketing at 1-800-Flowers, spoke about how the flower delivery company is experimenting with Facebook Messenger for business.
    Publication Date: 5/23/2016
    Name: R. Danielle Bailey
    Title: Head of APAC Research
    Company: L2
    Topics: Digital Shoppers & Buyers; Mobile Messaging; Social Commerce
    Geographies: China
    Industries: Luxury Goods; Retail; Consumer Products (CPG)
    Context: R. Danielle Bailey, head of APAC research at member-based business intelligence firm L2, discusses the promise of WeChat for marketers in China.
    Publication Date: 5/18/2016
    Name: Andrew Dubatowka
    Title: Director, Product Strategy and Marketing
    Company: Opera Mediaworks
    Topics: Mobile Advertising; Targeting; Geolocation
    Geographies: United States
    Industries: Retail
    Context: Executives at Opera Mediaworks and Unacast discuss using beacon and proximity data for retargeting.
    Publication Date: 5/12/2016
    Name: Bryan Galipeau
    Title: Director, Social Media and Display
    Company: Nordstrom
    Topics: Mobile Messaging; Social Media Marketing; Mobile Social Media
    Geographies: United States
    Industries: Retail
    Demographics: College Students
    Context: Bryan Galipeau, director of social media and display at retailer Nordstrom, spoke to Maria Minsker about what makes Snapchat powerful.
    Publication Date: 4/26/2016
    Name: Andrew Schorr
    Title: Co-Founder and CEO
    Company: Grata.co
    Topics: Customer Experience; Mobile Messaging
    Geographies: China
    Context: Andrew Schorr, co-founder and CEO of business-to-business (B2B) contact center Grata.co, talks about messaging as the next generation of the call center and the challenges that Western businesses face on WeChat.