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484 Results
Type:
Article
Topic: Mobile
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    Publication Date: 9/13/2017
    Topics: Internet Users; Mobile Internet
    Geographies: United Kingdom
    Context: The UK is one of the most advanced markets for internet penetration in the world and has little room for further growth, but uptake among older consumers and a greater number of mobile-only internet users will help drive a slight increase.
    Publication Date: 9/13/2017
    Topics: TV; Mobile Devices; Wearables
    Geographies: United States
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, lead forecaster Martin Utreras discusses Apple's newly announced suite of products, including the revamped Apple Watch. Which of the product launches have the most potential for disrupting consumer habits and attitudes?
    Publication Date: 9/12/2017
    Topics: Smartphones
    Geographies: Indonesia
    Context: The majority of smartphones shipped in Indonesia still cost less than $200, but manufacturers are enticing users to move upmarket by adding features while keeping costs locked down.
    Publication Date: 9/12/2017
    Topics: Mobile Games
    Geographies: United States
    Context: In the US, female mobile gamers are playing more frequently than males, according to new research.
    Publication Date: 9/12/2017
    Topics: Smartphones; Time Spent with Media
    Geographies: United Kingdom
    Context: This year, for the first time, smartphones will be the preferred method to access the internet among UK adults, according to eMarketer’s latest UK time spent with media forecast.
    Publication Date: 9/7/2017
    Topics: Smartphones; Mobile Apps
    Geographies: India
    Context: The Telecom Regulatory Authority of India has been lobbying Apple to greenlight its Do Not Disturb app, but the company claims it violates its internal privacy policy.
    Publication Date: 9/6/2017
    Topics: Mobile Video; Mobile Messaging
    Geographies: Germany
    Context: The partnership with ProSiebenSat.1 in Germany opens a new door in Europe for the Japan-based messaging app provider.
    Publication Date: 9/5/2017
    Topics: Smartphones
    Geographies: United States
    Demographics: Teens
    Context: Yes, teens are digital natives. But that’s just half the story of what makes teen life so different now from a generation ago. The constant connectedness a smartphone enables—or imposes—is a central fact of life for them.
    Publication Date: 8/30/2017
    Topics: Smartphones
    Geographies: Australia
    Context: Shipments of Android smartphones dominated Australia in the second quarter of the year, thanks to the launch of new devices running the OS.
    Publication Date: 8/23/2017
    Topics: Mobile Apps
    Geographies: China
    Industries: Restaurants & Dining
    Context: China’s food delivery market leader Ele.me has already secured the backing of Alibaba. Now it looks to close out the competition by buying Baidu’s platform.
    Publication Date: 8/23/2017
    Topics: Mobile Messaging; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Patrick Flanagan, vice president of digital marketing and strategy at Simon Property Group, and Christian Brucculeri, CEO of Snaps, talk about the hurdles associated with building a retail chatbot.
    Publication Date: 8/23/2017
    Topics: Social Media Users; Mobile Messaging
    Geographies: United Kingdom; United States
    Context: The shares of the US and UK populations using Instagram and Snapchat at least monthly will rise by double digits in 2017, according to eMarketer’s latest forecasts of social network usage in those countries. But social network leader Facebook’s monthly average user growth will swell by less than 3% as declining usage by teens and young adults puts a drag on its overall expansion.
    Publication Date: 8/22/2017
    Topics: Mobile Games
    Geographies: Russia
    Context: In an effort to boost its mobile gaming fortunes in Russia and elsewhere in Eastern Europe, Russian social network VK has taken a page from Facebook and rolled out an in-app gaming option, Direct Games.
    Publication Date: 8/18/2017
    Topics: Mobile Advertising; Mobile Apps
    Geographies: United States
    Context: Most app marketers see ad fraud as a problem, but only a minority admit to understanding how fraud works—and how it affects the bottom line.
    Publication Date: 8/17/2017
    Topics: Tablets
    Geographies: Western Europe
    Context: Tablet shipments continued to rebound in Western Europe in Q2 2017, with Apple’s new iPad models and business interest in detachable models driving growth.
    Publication Date: 8/16/2017
    Topics: Mobile Apps
    Geographies: Asia-Pacific
    Context: Way more mobile ads are reaching consumers in Asia-Pacific through apps than on the web. Data shows there’s no significant difference in consumer response between the delivery platforms.
    Publication Date: 8/15/2017
    Topics: Mobile Apps
    Geographies: Europe; United States
    Context: US smartphone users are less likely than their counterparts in Europe to use communication apps. WhatsApp may provide an example of why that’s the case.
    Publication Date: 8/8/2017
    Topics: Mobile Advertising; Mobile Games; Mobile Apps
    Geographies: United States
    Context: A survey of mobile publishers worldwide—most of them focused on gaming apps—found that rewarded video ads are the most effective way to generate revenues.
    Publication Date: 8/7/2017
    Topics: Mobile Games; Mobile Apps
    Geographies: China
    Context: Ethan Collins, business development manager at mobile game publisher Yodo1, discusses the complexity of mobile game distribution in China.
    Publication Date: 8/4/2017
    Topics: Smartphones
    Geographies: India
    Context: Smartphone shipments in India remain dominated by Samsung and a few China-based manufacturers, and nearly all of them are 4G-capable.
    Publication Date: 8/3/2017
    Topics: Mobile Messaging
    Geographies: India
    Context: Paytm is arguably India’s market leader in the digital payments sector. But it is taking on new threats from messaging platforms looking to encroach on its turf.
    Publication Date: 8/1/2017
    Topics: Digital Privacy & Security; Mobile Apps
    Geographies: China
    Context: In China, Apple is increasingly caught between the demands of a censorship-prone government and a need to maintain access to one of the largest markets for its devices and services in the world.
    Publication Date: 7/31/2017
    Topics: Smartphones
    Geographies: India
    Context: Research firm Canalys recently reported a dip in smartphone shipments in India, but the company is laying responsibility on a massive consumption tax overhaul in the country.
    Publication Date: 7/28/2017
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Industries: Automotive
    Context: Nathalie Choy, senior marketing innovation, web and digital performance manager at Kia Motors America, explains how the brand's Facebook Messenger bot offers more than just customer service.
    Publication Date: 7/27/2017
    Topics: Mobile Devices
    Geographies: India
    Context: Feature phones remain prevalent in India despite declining shipments. Mobile service disruptor Reliance Jio plans to funnel consumers lacking smartphones to its data plans by launching a free 4G-capable feature phone.
    Publication Date: 7/27/2017
    Topics: Mobile Messaging
    Geographies: South Korea
    Context: eMarketer expects 31.2 million people in South Korea will access messaging service KakaoTalk at least monthly this year. But the app is branching out beyond mobile messaging.
    Publication Date: 7/25/2017
    Topics: Mobile Messaging
    Geographies: Russia
    Context: eMarketer forecasts 42.3 million people in Russia will use VK Messenger at least monthly this year, a 13.8% increase from 2016. Moreover, the pace of growth for VK's platform will top that of mobile messaging overall in Russia between 2017 and 2021.
    Publication Date: 7/25/2017
    Topics: Mobile Messaging
    Geographies: Japan
    Context: eMarketer expects 50.2 million people in Japan will use Line at least once per month this year, a 10.3% increase from 2016.
    Publication Date: 7/24/2017
    Topics: Mobile Messaging
    Geographies: Worldwide
    Context: Mobile messaging apps are, hands down, one of the most challenging marketing environments to master today, but that isn’t stopping businesses from trying. Success is heavily influenced by where a business operates and the app or apps they choose to use.
    Publication Date: 7/21/2017
    Topics: Mobile Messaging
    Geographies: Worldwide
    Context: Mobile messaging app usage is expected to hit a milestone in 2017: For the first time, over three-quarters (76.3%) of the world’s smartphone users will use one.
    Publication Date: 7/19/2017
    Topics: Mobile Apps
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," analyst Cathy Boyle and researcher Chris Keating discuss the market for mobile apps, and what it means for businesses.
    Publication Date: 7/19/2017
    Topics: Targeting; Geolocation
    Geographies: United States
    Context: Many marketers look to location data to deliver relevant mobile ads to consumers. But new data finds that some don’t fully understand how to leverage location to hone their messaging—and that’s just one of the many hurdles they face.
    Publication Date: 7/18/2017
    Topics: Mobile Games
    Geographies: China
    Context: Tencent’s Honor of Kings has amassed more than 200 million registered users since its 2015 launch. The game is now the world’s top-grossing mobile game, and owner Tencent hopes to repeat its success in other markets.
    Publication Date: 7/13/2017
    Topics: Mobile Messaging
    Geographies: China
    Context: eMarketer estimates 494.3 million people in China will use WeChat at least once per month this year, far more than any other messaging app.
    Publication Date: 7/12/2017
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Context: In a move to expand its advertising options—and after seeing promising results in beta markets—Facebook is rolling out Messenger ads globally.
    Publication Date: 7/10/2017
    Topics: Mobile Games; Paid Content
    Geographies: Germany
    Context: According to data released by Germany’s video game industry association, in-game micropayments rose by double digits in 2016, while revenues from actual game purchases fell by a similar amount.
    Publication Date: 7/7/2017
    Topics: Mobile Broadband
    Geographies: Asia-Pacific
    Context: 4G mobile connections will account for more than either 2G or 3G connections in Asia-Pacific for the first time next year, according to data from GSMA Intelligence. And by 2020, 5G will begin its own takeover of the region.
    Publication Date: 7/6/2017
    Topics: Mobile Games
    Geographies: China
    Context: China’s largest internet service companies remain subject to the whims of an entity that could change their fortunes almost overnight—the country’s government.
    Publication Date: 6/21/2017
    Topics: Mobile Messaging; Mobile Payments
    Geographies: India
    Context: India-based messaging service Hike this week became the first chat app in the country to offer its users a digital payment service. But the move also puts the company in direct competition with Paytm, perhaps the market’s leading fintech service provider.
    Publication Date: 6/20/2017
    Topics: Mobile Devices
    Geographies: Japan
    Context: Japan was a rare example of an industrialized country that still saw large shipments of mobile phones. That’s changing. Recent data from IDC shows just how thoroughly the smartphone is now displacing the feature phone in the market.
    Publication Date: 6/19/2017
    Topics: Mobile Advertising; Mobile Internet; Mobile Apps
    Geographies: Worldwide
    Context: A global study of smartphone usage found scant differences in consumer response to advertising on the mobile web vs. in-app ads.
    Publication Date: 6/15/2017
    Topics: Wearables
    Geographies: Netherlands
    Context: While smart watches may have arrived in the Nordics later than other markets, adoption is rising fast throughout the region. In some countries, it’s even caught up to the US and UK.
    Publication Date: 6/15/2017
    Topics: Mobile Messaging
    Geographies: India
    Context: A study by Tata Consultancy Services looking at students ages 12 to 18 in urban India found that a majority prefer WhatsApp over Facebook Messenger or Snapchat as their primary instant messaging app.
    Publication Date: 6/13/2017
    Topics: Mobile Messaging
    Geographies: United States
    Context: In the first of a series of conversations about ideas at the bleeding edge of innovation, eMarketer's Marcus Johnson and Ezra Palmer discuss the concept of telepathic texting. Is this an outlandish idea, or will it become a marketplace reality?
    Publication Date: 6/8/2017
    Topics: Smartphones
    Geographies: United States
    Context: Though Apple will likely not unveil its 10-year anniversary iPhone until later this year, a new study from Branding Brand asked US iPhone users if they plan on trading in their current device for the latest version. Many said they won’t.
    Publication Date: 6/6/2017
    Topics: Mobile Messaging
    Geographies: Worldwide
    Context: After a deadly attack in London, messaging apps faced calls to weaken encryption, and by extension, privacy protections for users.
    Publication Date: 5/31/2017
    Topics: Smartphones
    Geographies: United States
    Context: eMarketer's Ezra Palmer, Mark Dolliver and Yory Wurmser sit down to discuss a key smartphone feature—the camera—and how consumers can use it to capture the world around them.
    Publication Date: 5/30/2017
    Topics: Mobile Messaging
    Geographies: South Korea
    Context: Despite Facebook’s dominance of much of the world when it comes to messaging apps, South Korea remains a market wedded to homegrown platform KakaoTalk.
    Publication Date: 5/26/2017
    Topics: Mobile Apps
    Geographies: United States
    Context: A study finds that most people turn to their devices to “kill time.” About half of the time, users open up their phones without any particular activity in mind.
    Publication Date: 5/19/2017
    Topics: Smartphones; Smartphone Users
    Geographies: Worldwide
    Context: eMarketer's Marcus Johnson, Cathy Boyle and Chris Keating sit down for a two-part, data-packed conversation about smartphones and their effects on our lives. Can smartphone addiction be quantified?