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466 Results
Type:
Article
Topic: Mobile
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    Publication Date: 5/22/2018
    Topics: Mobile Apps
    Geographies: United States
    Context: Mobile app marketers are dealing with a staggering amount of competition to win users’ attention. But the challenges don’t end there. Mobile app users are a fickle bunch, known to download apps, then use them a few times before either uninstalling or ignoring them.
    Publication Date: 5/18/2018
    Topics: Mobile Apps
    Geographies: Worldwide
    Context: New data from Sensor Tower indicates that the path to a download of a game app is different from a nongame app.
    Publication Date: 5/17/2018
    Topics: Geolocation
    Geographies: United States
    Context: With smartphones ubiquitous, marketers have new ways of linking online advertising with offline actions. This enhanced online-to-offline (O2O) view exposes a broader swath of the path to purchase and more accurately reveals advertising effectiveness.
    Publication Date: 5/9/2018
    Topics: Smartphone Users; Smartphones
    Geographies: Japan
    Context: The number of smartphone users in Japan will increase 3.0% this year to 70.8 million, representing 56.1% of the population, according to eMarketer’s latest media usage forecast.
    Publication Date: 5/3/2018
    Topics: Smartphone Users
    Geographies: India
    Context: In India, 337.0 million people, or more than a quarter of the population, will use a smartphone in 2018, according to eMarketer’s latest forecast.
    Publication Date: 5/2/2018
    Topics: Digital Video; Mobile Apps
    Geographies: China
    Context: Live streaming and short videos have become a greater focus for marketers and media agency professionals in China over the past year, according to a survey by AdMaster and TopMarketing.
    Publication Date: 5/2/2018
    Topics: Social Media Usage; Mobile Apps
    Geographies: United States
    Context: Snap's revenue declined from fourth-quarter levels, a surprisingly weak performance. But usage data held steady in the wake of a redesign that was widely criticized, signaling potential for future growth.
    Publication Date: 4/17/2018
    Topics: Digital Content; Smartphone Users
    Geographies: United States
    Demographics: Blacks
    Context: In a new report, eMarketer explores data showing the shifting patterns of digital adoption among black consumers in the US.
    Publication Date: 4/17/2018
    Topics: Smartphones
    Geographies: United States
    Context: A survey of US internet users by GfK reveals that 89% of respondents use their smartphone to control many of their home products and services, up 19 percentage points from 2015.
    Publication Date: 4/16/2018
    Topics: Mobile Users
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," eMarketer's Rahul Chadha and Yory Wurmser talk about the most interesting trends in the world of mobile advertising and device usage.
    Publication Date: 3/19/2018
    Topics: Mobile Messaging
    Geographies: China; Worldwide
    Context: Tencent's messaging app is refining its role as a connector for people, businesses and services, as user growth slows down.
    Publication Date: 3/9/2018
    Topics: Smartphones
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," we delve into smartphones. What role will this pocket computer have in our daily lives, and what technologies might either derail or enhance our reliance on our “tiny electronic friend?”
    Publication Date: 2/27/2018
    Topics: Geolocation; Targeting
    Geographies: United States
    Context: Consumers have become comfortable sharing location data, but they are also more choosey about when they share data.
    Publication Date: 2/7/2018
    Topics: Smartphones
    Geographies: China
    Context: A saturated market and shifting consumer attitudes have finally put an end to years of consecutive growth. Smartphone manufacturers are now searching for opportunities in lower-tier cities and overseas markets.
    Publication Date: 2/1/2018
    Topics: Mobile Advertising; Geolocation
    Geographies: United States
    Context: Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer types of marketing data available in mobile.
    Publication Date: 1/23/2018
    Topics: Mobile Games; Mobile Apps
    Geographies: Worldwide; United States
    Context: New data from Flurry shows that, while usage of shopping and digital content apps made gains worldwide in 2017, gaming app usage declined.
    Publication Date: 1/22/2018
    Topics: Smartphones
    Geographies: Worldwide
    Context: While Google's mobile operating system is the most popular worldwide, it runs on less than half of smartphones in the US.
    Publication Date: 1/19/2018
    Topics: Mobile Apps
    Geographies: United Kingdom
    Industries: Mobile Banking
    Context: New research from VocaLink finds that more than half of UK smartphone users used a banking app in 2017, while 39% used a contactless card or mobile payment service to make a small daily purchase.
    Publication Date: 1/18/2018
    Topics: Mobile Apps; Mobile Messaging
    Geographies: United States
    Context: New data shows that users are less likely to stop using an app after receiving a push notification, but only up to a point.
    Publication Date: 1/10/2018
    Topics: Mobile Broadband
    Geographies: Worldwide
    Context: While 5G waits on the horizon, the number of 4G LTE connections worldwide continues to grow, driven by operators offering more advanced capabilities.
    Publication Date: 1/5/2018
    Topics: Mobile Games
    Geographies: Worldwide
    Context: Gaming app publishers are facing the same primary challenge that all app publishers do—how to keep growing their user numbers.
    Publication Date: 12/21/2017
    Topics: Wearables
    Geographies: United States
    Context: According to eMarketer’s latest forecast, the number of adult wearable users in the US will grow 11.9% in 2018. This comes one year after eMarketer significantly downgraded its projections for wearable usage.
    Publication Date: 12/20/2017
    Topics: Mobile Apps; Mobile Ad Spending
    Geographies: Worldwide
    Context: Marketers running app install campaigns certainly have no shortage of options when it comes to allocating their spending. But new data suggests mobile app developers are directing the majority of their install marketing dollars to video.
    Publication Date: 12/13/2017
    Topics: Wearables
    Geographies: China
    Context: More than a fifth (21.0%) of adult internet users in China will don a wearable device at least once per month in 2017, eMarketer forecasts.
    Publication Date: 12/6/2017
    Topics: Mobile Games; Mobile Apps
    Geographies: Worldwide
    Context: Games still account for the overwhelming majority of downloaded mobile apps. But the top five downloaded products are social and chat apps.
    Publication Date: 12/6/2017
    Topics: Internet Users; Smartphone Users
    Geographies: Worldwide
    Context: eMarketer estimates 3.47 billion people will use the internet regularly in 2017, representing 46.8% of the global population. Mobile phones will be the primary device for internet access, used by 2.73 billion people, or 78.9% of internet users.
    Publication Date: 12/1/2017
    Topics: Mobile Broadband
    Geographies: Worldwide
    Context: New projections from Strategy Analytics estimate that there will be 1.5 billion 5G-enabled smartphones shipped in 2025, up from just 2 million in 2019.
    Publication Date: 11/28/2017
    Topics: Mobile Apps; Mobile Advertising; Consumer Attitudes on Marketing
    Geographies: United States
    Context: A survey finds that most consumers say they rarely or never mean to click on ads served up on their phones.
    Publication Date: 11/27/2017
    Topics: Mobile Messaging
    Geographies: United States
    Context: Brands have long had digital communications channels to interact with customers, such as email. But the recent emergence of chatbots and messaging apps has provided them with even newer tools, replete with their own benefits and drawbacks.
    Publication Date: 11/22/2017
    Topics: Mobile Apps; Marketing Technology
    Geographies: United States
    Context: Lou Orfanos, head of sales and marketing at Localytics, spoke with eMarketer about tactics and technologies that are helping marketers build up their apps' active and engaged user bases.
    Publication Date: 11/17/2017
    Topics: Mobile Games
    Geographies: United States
    Context: There’s nothing like spending the holidays with your loved ones, or—as a new study from Tapjoy reveals—with a mobile game.
    Publication Date: 11/17/2017
    Topics: Mobile Users; Time Spent with Media
    Geographies: United States
    Context: A survey of US mobile phone users finds that the more time respondents spend on their devices, the more likely they are to report troubled relationships.
    Publication Date: 11/16/2017
    Topics: Smartphones; Mobile Internet; Tablets
    Geographies: Worldwide
    Context: There are some significant differences in the way users in places like Asia-Pacific and South America access the mobile web. And mobile traffic in those regions is also more likely to be dominated by Android devices.
    Publication Date: 11/16/2017
    Topics: Smartphones; Media Consumption
    Geographies: United States
    Context: A study from Deloitte found nearly nine in 10 people check their phones within an hour of waking up, and almost as many do so before going to sleep. Some even admit to using their device while crossing the street—and there are still a lot of people who say they do so while driving.
    Publication Date: 11/15/2017
    Topics: Mobile Messaging; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Caroline Klatt, CEO of chatbot software platform Headliner Labs, spoke with eMarketer about how artificial intelligence in messaging environments can help marketers.
    Publication Date: 11/14/2017
    Topics: Mobile Apps
    Geographies: Worldwide
    Context: Recent research from Sensor Tower shows that revenues generated by nongaming apps are seeing a huge leap worldwide. The company reported that nongame app revenues totaled $2.8 billion globally in Q3 2017—a 67% increase year over year.
    Publication Date: 11/13/2017
    Topics: Mobile Apps
    Geographies: China; United States
    Context: Musical.ly’s purchase by China’s Bytedance may help the service expand its ad offerings while scaling up.
    Publication Date: 11/7/2017
    Topics: Mobile Apps
    Geographies: Europe
    Context: Ad fraud’s not going away anytime soon. And a July 2017 survey of app marketers in Europe by InMobi found that invalid traffic from bots and scripts remains their top concern.
    Publication Date: 10/31/2017
    Topics: Mobile Apps
    Geographies: United States
    Context: Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier.
    Publication Date: 10/26/2017
    Topics: Mobile Apps
    Geographies: United States
    Context: New research from Apptopia shows that getting an app featured in Apple’s App Store is like hitting the lottery, with downloads spiking to 10 and even 20 times the normal activity.
    Publication Date: 10/23/2017
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Context: Brand marketers and agency executives share their experiences using Snapchat for organic and paid campaigns.
    Publication Date: 10/20/2017
    Topics: Mobile Advertising; Mobile Apps
    Geographies: United States
    Context: What sort of mobile app ad formats are playing well with audiences? Rewarded video, for one, according to a new survey. But these users aren't so hot on interstitial ads and pre- and mid-roll video.
    Publication Date: 10/18/2017
    Topics: Mobile Messaging; Social Media Usage
    Geographies: Mexico
    Demographics: Millennials
    Context: Snapchat’s data demands have made it a hard sell in Mexico. But the platform has found an audience among younger millennials, who make up the majority of its users in the country.
    Publication Date: 10/16/2017
    Topics: Tablets
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," eMarketer's Christopher Bendtsen and Cindy Liu discuss the current state of the tablet market.
    Publication Date: 10/12/2017
    Topics: Geolocation; Big Data
    Geographies: United States
    Demographics: C-Level Executives
    Context: A survey of top executives points to the many challenges they face with location data, particularly its accuracy and usability. But that doesn’t mean they’re cutting back.
    Publication Date: 10/12/2017
    Topics: Mobile Video; Mobile Apps
    Geographies: China
    Context: Josh Ong, director of global brand strategy and marketing at Cheetah Mobile, talks about what makes an app go viral in China and whether that success can be replicated overseas.
    Publication Date: 10/4/2017
    Topics: Geolocation; Marketing Technology
    Geographies: United States
    Context: A survey of multichannel marketers in North America finds that more than half consider consumer location data to be the most important element of their measurement processes.
    Publication Date: 10/3/2017
    Topics: Digital Privacy & Security; Smartphones
    Geographies: United States
    Context: One of Apple’s biggest selling points for the iPhone X is facial recognition. But a new study from Morning Consult finds that consumers are split on the technology.
    Publication Date: 10/2/2017
    Topics: Mobile Apps
    Geographies: India
    Context: While ad fraud is a worldwide problem, new data indicates it’s particularly bad in India—a market where mobile ad spending will account for more than half of all digital ad expenditures in 2018.
    Publication Date: 9/29/2017
    Topics: Smartphones
    Geographies: China
    Context: Some new data indicates it might already be a hit among those planning to buy a new iPhone, while others believe consumers will be turned off by its cost.