Peacock made audience gains as the streaming space gets more crowded.

Fueled by connected TV, programmatic video has expanded significantly. However, there remain concerns over difficulties with cross-platform measurement, ad fraud, and the lack of uniform standards.

Connected TV and programmatic video ad spending continues to exceed expectations in the US.

With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.

The pandemic decimated the economy, the job market, and consumer confidence, but it seems to have done little to quash a bonanza in digital ad spending.

Connected TV ad spending continues to expand substantially.

More video viewers turn to ad-supported video-on-demand (AVOD) and free streaming options.

Digital video viewership, time spent with the medium, and video ad spending are all reaching new heights in Canada.

Advertisers are increasing their upfront commitments, particularly for connected TV.

The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.

Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

The TV upfronts look to bounce back in 2021 after a tough year resulting from disruptions wrought by the pandemic.

Digital video subscription fees are rising amid a cord-cutting surge, and Netflix, Disney, and YouTube are chief among those reaping the benefits.

Overall subscription video revenues keep increasing, driven by gains in OTT viewing.

Increased political ad spending contributed to a banner year for connected TV.

The pandemic led to lower TV ad spend and increased connected TV viewing this year. The shift in TV viewing means TV audience measurement gaps must be addressed to keep pace with how, what, and where consumers are watching TV.

During a year where investments in most advertising channels shrunk or stalled, connected TV ad spending is poised to keep growing.

TV ad spending takes a hit as marketers adjust their budgets amid a recession.

Our forecast for digital video viewers in Canada highlights greater consumption of the medium during the pandemic.

The coronavirus pandemic has accelerated cord-cutting and boosted streaming video viewing.

Display ad spending in the US will rise by 5.5% this year, despite the pandemic. This report outlines our complete estimates of digital display ad spending, including breakouts by format, transaction method, industry, major ad sellers and more.

COVID-19 has altered the relationship between TV viewership supply and advertising demand.

COVID-19 has dampened 2020 TV advertising—however, data-driven linear (DDL) and addressable TV stand ready to scale as economic conditions eventually return to normal.

With more viewers leaving traditional TV for digital streaming options, marketers are figuring out how to comprehensively measure their video audiences.