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Industry
Demographics
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Analysis
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883 Results
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Date
Chart
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MAY 12, 2022
US Households with Connected TV (CTV), by Device, Feb 2022 (millions)
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MAY 12, 2022
Share of US Households with Connected TV (CTV), by Device, Feb 2022 (millions)
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MAY 12, 2022
Total US Over-the-Top (OTT) Viewing Hours, by Device, Feb 2020-Feb 2022 (millions)
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MAY 12, 2022
US Households That Watch Over-the-Top (OTT) Content on Select Connected TV (CTV) Devices, Feb 2020-Feb 2022 (millions)
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MAY 11, 2022
Digital Video Ad Performance Metrics Worldwide:
Engagement Rates, by Ad Format and Device, 2021 (among impressions served by Innovid)
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MAY 11, 2022
Digital Video Ad Performance Metrics Worldwide:
Impression Share, by Device, 2018-2021 (among impressions served by Innovid)
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MAY 11, 2022
Digital Video Ad Performance Metrics Worldwide:
Impression Share, by Device and Region, 2018-2021 (among impressions served by Innovid)
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MAY 2, 2022
Handling of Digital Video and Linear TV Advertising According to US Agency/Marketing Professionals, by Campaign Phase, April 2021 (% of respondents)
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MAY 2, 2022
US Digital Video Ad Spending, by Type, 2020-2022 (billions)
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MAY 2, 2022
Share of US Video Ad Spending, by Type, 2020-2022 (% of total)
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MAY 2, 2022
Sources for Funding the Increase in Connected TV (CTV) Ad Spending Due to the Deprecation of Third-Party Cookies/Mobile IDs According to US Agency/Marketing Professionals, March 2022 (% of respondents)
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MAY 2, 2022
Top Challenges of Connected TV (CTV) Advertising According to US Agency/Marketing Professionals, March 2022 (% of respondents in each group)
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MAY 2, 2022
Data Types Used for Connected TV (CTV) Targeting According to US Agency/Marketing Professionals, March 2022 (% of respondents)
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MAY 1, 2022
US Connected TV (CTV) Users, 2022-2026 (millions and % of population)
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MAY 1, 2022
Combined US Linear and Connected TV (CTV) Ad Spending, 2019-2026 (billions)
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MAY 1, 2022
US Pay TV vs. Non-Pay-TV Viewers, 2013 & 2018-2026 (millions)
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MAY 1, 2022
US TV Viewers, 2019-2024 (millions and % population)
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APR 21, 2022
US Over-the-Air (OTA) TV Households, by Type, Q4 2018 & Q4 2021 (% of total US TV households)
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APR 21, 2022
Share of US TV Households, by Type, Q4 2018 & Q4 2021 (% of total)
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APR 21, 2022
Share of Time Spent with TV, by Type, March 2021 (% of total)
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APR 20, 2022
Share of US Linear TV Ad Spending, by Type, 2016-2022
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APR 15, 2022
US Cable vs. Over-the-Air (OTA) Households, 2015-2022 (millions)
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APR 1, 2022
Average Time Spent per Day with TV* vs. Digital Video** by Adults in France, 2020-2024 (hrs:mins)
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APR 1, 2022
Average Time Spent per Day with TV* vs. Digital Video** by Adults in Germany, 2020-2024 (hrs:mins)
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MAR 30, 2022
Leading US Free Ad-Supported TV (FAST) Genres, Ranked by Share of Ad Impressions, Dec 2020-Dec 2021 (% of total)
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