Nearly 90% of internet users in Southeast Asia will access the internet via a smartphone this year, making mobile both ubiquitous and indispensable for the region’s flourishing digital economy.

As digital audio consumption increases, the advertising market in Canada is developing rapidly to reach new listeners.

The metaverse may be far away, but video is here and now on social media—and consumer usage patterns are changing fast.

Younger consumers in the UK continue to drive the digital conversation, but older age groups did some catching up during the pandemic. And these older consumers are attractive to marketers and brands by dint of their disposable income.

Our annual lookahead for Canada highlights some growth areas for brand marketers as well as the mediascape that’s evolving to serve them.

Move over, millennials: The new kids in town, Gen Z, have claimed the crown as most sought-after demographic for brands. With their deep digital nativity and social influence, this generation is making its mark on society and brand strategy.

Even as tech companies pour money into the metaverse, space-based connectivity, and more sophisticated virtual assistants, they’ll face more pressure.

As the first true generation of digital natives, Gen Z has had round-the-clock access to on-demand information, streaming entertainment, and instantaneous communication since birth. This report examines trends in Gen Z’s technology and media use.

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

Our inaugural global forecast for podcast listeners shows deepening engagement with the medium across all geographies, although at widely varying rates. This report covers 18 major markets in North America, Europe, Asia-Pacific, and Latin America.

The Global Media Intelligence Report is a concise, detailed compilation of data and insights about internet users’ traditional and digital media usage in 43 key markets worldwide. With very few exceptions, this 2021 edition covers the same range of metrics we featured in 2020, and the consistency of GWI’s methodology enables us to offer precise year-over-year (YoY) comparisons.