Geography

Asia-Pacific (6)
Europe (7)
Latin America (6)
Middle East & Africa (3)
North America (35)
Worldwide (26)

Record Type

Publication Date

Topic

Ad Spending (138)
Advertising (127)
B2B (15)
Marketing (120)
Artificial Intelligence (AI) (12)
Big Data (21)
Brand Marketing (7)
Consumer Attitudes on Marketing (7)
Content Marketing (8)
Email Marketing (4)
Influencer Marketing (8)
Lead Generation (3)
Marketing Measurement Surveys (1)
Marketing Spending (2)
Marketing Tactics (5)
Marketing Technology (38)
Multichannel Marketing (9)
Performance Benchmarks (28)
Personalization (12)
Real-Time Marketing (2)
Search Marketing (2)
Social Media Marketing (26)
Sponsorship (1)
Targeting (17)
Media (134)
Mobile (81)
Retail & Ecommerce (121)
Social Media (52)
Video (67)

Industry

Demographics

38 Results
Type:
Report
Topic: Marketing Technology
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 3/28/2018
    Topics: B2B Sales; B2B Marketing; Marketing Technology; Big Data
    Geographies: United States; Worldwide
    Context: Transforming Buying and Selling
    Publication Date: 2/8/2018
    Topics: Customer Experience; Targeting; Multichannel Marketing; Big Data; Marketing Technology; Personalization; Marketing Measurement Surveys
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Context: For a customer-centric view to work, marketers need to account for all touchpoints in the customer journey—not just those they track themselves. This report looks at select nonmarketing touchpoints companies must consider to approach true holistic attribution.
    Publication Date: 2/5/2018
    Topics: B2B Sales; Lead Generation; B2B Marketing; Content Marketing; Marketing Technology; Personalization
    Geographies: United States
    Context: As usage rates for B2B content marketing near saturation, marketers must refine their programs with innovative content that works across channels and emphasize revenue measurement in order to find success.
    Publication Date: 1/18/2018
    Topics: Digital Privacy & Security; Big Data; Marketing Technology; Internet of Things (IoT)
    Geographies: Worldwide; United States
    Context: As marketers use more digital technology and big data to execute their campaigns, they open up their organizations to increased cybersecurity risk. While some incidents may be unavoidable, they must still take proactive steps to protect against hacks, data leaks and other risky situations.
    Publication Date: 12/8/2017
    Topics: Digital Advertising; Digital Ad Spending; B2B Marketing; Mobile Ad Spending; Digital Media Buying; Big Data; Marketing Technology; Programmatic Advertising
    Geographies: United States
    Context: US business-to-business (B2B) advertisers will spend over $4 billion on digital advertising in 2017, with the majority going to desktop/laptop formats.
    Publication Date: 10/17/2017
    Topics: B2B Sales; B2B Marketing; Content Marketing; Marketing Technology; Personalization
    Geographies: United States
    Context: With the goal of driving more revenue, account-based marketing offers B2B companies a targeted approach to reach key accounts. This report explains what ABM is, how companies implement it and some of the risks to avoid.
    Publication Date: 10/16/2017
    Topics: Big Data; Marketing Technology; Artificial Intelligence (AI)
    Geographies: Worldwide
    Industries: Technology
    Context: Artificial intelligence is still in its early stages, but is finally starting to show results. Powerful algorithms, combined with big data and cloud solutions, are helping companies in many industries bring scale, speed and precision to marketing operations.
    Publication Date: 10/3/2017
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: Worldwide; United States
    Context: As publishers become more strategic with header bidding, advertisers are struggling to adjust to this increasingly popular programmatic setup. While there are some benefits, header bidding also introduces pricing and bidding challenges for buyers.
    Publication Date: 8/23/2017
    Topics: Email; Email Marketing; Performance Benchmarks; Marketing Technology; Personalization
    Geographies: United States
    Context: Marketers rely on email for its reach and steady performance. In order to maintain that effectiveness, marketers are using data to create campaigns with better context and relevance for their audience.
    Publication Date: 8/14/2017
    Topics: Customer Experience; Multichannel Marketing; Marketing Technology
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Context: As companies look to a more holistic attribution practice, challenges persist. Those furthest ahead consider five key factors when transforming how they attribute marketing success.
    Publication Date: 8/3/2017
    Topics: Content Marketing; Marketing Technology; Personalization
    Geographies: Worldwide
    Context: Content marketing offers a variety of storytelling possibilities thanks to a proliferation of digital channels and platforms, and marketers are using content and ad creative sequentially to get longer, more compelling messages across to consumers.
    Publication Date: 7/11/2017
    Topics: Lead Generation; Mobile Apps; B2B Marketing; Content Marketing; Marketing Technology
    Geographies: United States
    Context: This report explores how the event technology stack allows B2B marketers to better collect and use event data as part of larger marketing plans. It also covers why it’s important to bridge the offline/online data gap.
    Publication Date: 5/31/2017
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: United States
    Industries: Technology
    Context: Municipalities worldwide are exploring internet of things (IoT) applications that can improve efficiency, boost sustainability and encourage economic development. Many of these smart-city projects also represent opportunities for marketers.
    Publication Date: 5/11/2017
    Topics: Customer Experience; Marketing Technology
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Demographics: C-Level Executives
    Context: This report explores what it means for a business to undergo a digital transformation. It defines the concept and considers the drivers and challenges—as well as the organizational changes required, the impact on the customer and how success is measured.
    Publication Date: 5/8/2017
    Topics: Marketing Technology; Internet of Things (IoT); Artificial Intelligence (AI)
    Geographies: United States
    Industries: Technology
    Context: Despite recent media hype about futuristic gadgets, smart-home technology is still in the early-adopter phase. The market may finally be gaining traction, thanks to voice-controlled interfaces, less expensive devices and better industry collaboration.
    Publication Date: 5/3/2017
    Topics: B2B Marketing; Big Data; Marketing Technology; Personalization
    Geographies: Worldwide
    Context: Business-to-business (B2B) marketers are working to understand the value and feasibility of one-to-one experiences. As buyers grow hungry for more custom messages, marketers are slowly adopting the technology to personalize at scale.
    Publication Date: 4/10/2017
    Topics: B2B Marketing; Marketing Technology
    Geographies: Canada
    Context: Business-to-business (B2B) experts in Canada provide a local perspective on the efforts to engage buyers and discuss the importance of marketing technology in leading change.
    Publication Date: 2/7/2017
    Topics: Big Data; Marketing Technology; Personalization
    Geographies: Worldwide; United States
    Context: Marketers continue to adopt technology to support their efforts, and to refine their use of these tools. The spotlight remains on data, as customer expectations pressure marketers to provide a personalized brand experience across channels.
    Publication Date: 12/13/2016
    Topics: Customer Experience; Targeting; Multichannel Marketing; Marketing Technology
    Geographies: Worldwide; United States
    Context: As demand for cross-device targeting climbs, marketers are shifting focus beyond simply matching users to devices. What’s next? Building richer audience profiles that factor in TV and offline data in order to power ad creative and improve measurement.
    Publication Date: 10/26/2016
    Topics: Brand Marketing; Targeting; Marketing Tactics; Multichannel Marketing; Big Data; Marketing Technology; Personalization
    Geographies: United States
    Context: Making the most of customer acquisition efforts means harnessing the power of data and understanding that emphasizing quality over quantity will result in the highest lifetime value.
    Publication Date: 10/24/2016
    Topics: Big Data; Marketing Technology; Internet of Things (IoT); Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: Worldwide; United States
    Industries: Technology
    Context: As artificial intelligence (AI) creeps steadily into everyday life, marketers and advertisers are using it to make their campaigns more efficient and provide enhanced experiences for their customers.
    Publication Date: 10/17/2016
    Topics: Big Data; Marketing Technology; Internet of Things (IoT); Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: Worldwide; United States
    Industries: Technology
    Context: As artificial intelligence (AI) becomes a part of everyday life, it is also being tapped for a growing array of business applications. Its use is expected to grow quickly in the coming years.
    Publication Date: 6/13/2016
    Topics: B2B Sales; Lead Generation; B2B Marketing; Big Data; Marketing Technology
    Geographies: United States
    Context: B2B companies use sales enablement technology to boost sales effectiveness, streamline customer acquisition and increase revenue. This report explores how marketing and sales teams can use this strategy to drive efficiency along the path to purchase.
    Publication Date: 6/6/2016
    Topics: Digital Advertising; Marketing Spending; Targeting; Performance Benchmarks; Multichannel Marketing; Big Data; Marketing Technology
    Geographies: Worldwide; United States
    Context: Multichannel marketing is a must, but pulling it off is no small feat. Marketers that take a more audience-centric approach, integrate channels, craft relevant messages and use multichannel attribution will have a leg up on others.
    Publication Date: 5/24/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Context: The internet of things (IoT) is changing the way people live and work. Businesses across industries are finding ways to use real-time data from connected devices to improve their operations and deliver more valuable customer experiences.
    Publication Date: 5/24/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Healthcare & Pharma; Travel; Media & Entertainment; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: The internet of things (IoT) is changing how marketers work. Practitioners across industries are learning to harness the real-time data from connected devices to improve their operations and deliver more valuable experiences to customers.
    Publication Date: 5/9/2016
    Topics: Mobile Advertising; Performance Benchmarks; Digital Display Advertising; Digital Media Buying; Real-Time Bidding (RTB); Marketing Technology; Programmatic Ad Spending
    Geographies: United States
    Context: Buyers and sellers use a variety of tools to automate digital display advertising. This report details common elements of both buyer and seller ad tech stacks and offers an in-depth look at the mechanics behind programmatic advertising.
    Publication Date: 5/3/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Worldwide; United States
    Industries: Consumer Products (CPG)
    Context: The internet of things (IoT) is changing the way the consumer products industry does business. Mobile devices, beacons, radio-frequency communication, smart packaging and real-time data are helping manufacturers track their supply chains and deliver personalized marketing experiences.
    Publication Date: 4/21/2016
    Topics: B2B Marketing; Big Data; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Predictive is a major buzzword in marketing technology right now. This report explores this technology, uncovering how business-to-business (B2B) brands use data to build predictive models to improve their tactics at all stages of the customer funnel.
    Publication Date: 4/7/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Retail
    Context: The internet of things (IoT) is changing how retailers do business. Mobile devices, beacons, radio-frequency communication and real-time data are helping merchants and restaurants streamline operations and deliver personalized customer experiences.
    Publication Date: 3/24/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Worldwide; United States
    Industries: Financial Services
    Context: The internet of things (IoT) is already changing the financial services industry. Connected devices, drones, sensors and real-time data streams are helping banks, insurers and payments companies reduce costs and deliver personalized customer experiences.
    Publication Date: 3/16/2016
    Topics: Digital Advertising; Marketing Technology
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Context: As CEOs give marketers more responsibility and authority to help their organizations go digital, marketing technology is stepping into the spotlight. That's just one of six major marketing tech developments that will matter the most to brands and agencies this year and beyond.
    Publication Date: 2/23/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Automotive
    Context: Connected devices, sensors, real-time data streams and other internet of things (IoT) components are changing the automotive business, making operations more efficient and helping marketers create higher-value customer experiences.
    Publication Date: 2/2/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Worldwide; United States
    Industries: Media & Entertainment
    Context: The internet of things (IoT) is already changing the media and entertainment business. High-speed networks, connected devices, sensors and real-time data streams are helping to reduce costs and deliver more interactive and personalized experiences.
    Publication Date: 1/28/2016
    Topics: Marketing Technology; Virtual & Augmented Reality
    Geographies: Canada; Worldwide; United States
    Context: Marketers now have a new medium—the immersive medium—enabled by virtual reality and augmented reality technologies through which they can tell stories and engage with audiences like never before.
    Publication Date: 1/19/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Travel
    Context: Connected devices, sensors, real-time data streams and other internet of things (IoT) components are changing the way travel and hospitality does business, making operations more efficient and helping marketers create higher-value customer experiences.
    Publication Date: 1/5/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Canada; Denmark; Finland; France; Germany; Worldwide; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom; United States
    Industries: Healthcare & Pharma
    Context: The internet of things (IoT) is beginning to transform the healthcare business. New types of connected devices and data streams are improving patient care and helping marketers deliver more personalized campaigns and customer experiences.
    Publication Date: 12/9/2015
    Topics: Digital Advertising; Mobile Advertising; Targeting; Digital Privacy & Security; Multichannel Marketing; Marketing Technology; TV Advertising
    Geographies: Middle East & Africa; Argentina; Australia; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Context: Interest in cracking cross-device targeting is high, but difficulties remain. In 2016, the emphasis will be on building audiences via first-party data and bringing TV into the cross-device mix. Consumer privacy concerns will also be a major concern.