Geography

Asia-Pacific (6)
Europe (1)
North America (107)
Worldwide (9)

Record Type

Publication Date

Topic

Ad Spending (23)
Advertising (221)
B2B (64)
Marketing (454)
Artificial Intelligence (AI) (38)
Big Data (42)
Brand Marketing (38)
Consumer Attitudes on Marketing (9)
Content Marketing (35)
Direct Marketing (1)
Email Marketing (13)
Influencer Marketing (30)
Lead Generation (4)
Marketing Measurement Surveys (1)
Marketing Spending (1)
Marketing Tactics (40)
Marketing Technology (121)
Multichannel Marketing (22)
Performance Benchmarks (59)
Personalization (23)
Real-Time Marketing (12)
Search Marketing (7)
Social Media Marketing (119)
Targeting (42)
Media (86)
Mobile (80)
Retail & Ecommerce (195)
Social Media (27)
Video (45)

Industry

Demographics

121 Results
Type:
Interview
Topic: Marketing Technology
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 5/23/2017
    Name: Chris Chodnicki
    Title: Co-Founder and Executive Director, Strategic Partnerships
    Company: R2integrated (R2i)
    Topics: Marketing Technology
    Geographies: United States
    Context: Chris Chodnicki and Kara Alcamo of marketing agency R2i discuss what to consider when shopping for your company’s next marketing automation tool—and the up-and-coming capabilities to look out for.
    Publication Date: 5/10/2017
    Name: Ken Brook
    Title: CEO
    Company: MetaX
    Topics: Performance Benchmarks; Marketing Technology
    Geographies: United States
    Context: Ken Brook, CEO of MetaX, recently spoke with eMarketer’s Lauren Fisher about what blockchain is, and how it can be applied to help the digital advertising ecosystem push out ad fraud.
    Publication Date: 5/1/2017
    Name: Alex Weinstein
    Title: Director, Marketing Technology and CRM
    Company: eBay
    Topics: Email Marketing; Marketing Technology
    Geographies: United States
    Context: Alex Weinstein, director of marketing technology and CRM at eBay, spoke with eMarketer about how the company built its own personalization platform.
    Publication Date: 4/26/2017
    Name: Rishi Dave
    Title: CMO
    Company: Dun & Bradstreet
    Topics: B2B Sales; B2B Marketing; Big Data; Marketing Technology; Personalization
    Geographies: United States
    Context: Rishi Dave, CMO of Dun & Bradstreet, spoke with eMarketer about how his team approaches data analytics, personalization and account-based marketing to lead prospects down the sales cycle.
    Publication Date: 4/25/2017
    Name: Stephanie Linnartz
    Title: Global Chief Commercial Officer
    Company: Marriott International
    Topics: Marketing Technology
    Geographies: Worldwide
    Industries: Hotels & Motels; Marketing Management Trends
    Context: Stephanie Linnartz, global chief commercial officer at Marriott International, spoke with eMarketer about how the organization keeps marketing moving forward by looking outward to other industries and ahead to emerging trends.
    Publication Date: 4/21/2017
    Name: Todd Forsythe
    Title: Senior Vice President, Digital Marketing
    Company: Dell
    Topics: B2B Marketing; Big Data; Marketing Technology; Personalization
    Geographies: United States
    Context: For Dell, personalization across touchpoints in a one-to-one capacity is a critical marketing goal. Todd Forsythe, Dell’s senior vice president of digital marketing, said this goal is intertwined with the multinational computer technology company’s larger digital transformation strategy.
    Publication Date: 4/12/2017
    Name: Mike Isabella
    Title: Director, Customer Engagement
    Company: Timberland
    Topics: Mobile Advertising; Marketing Technology
    Geographies: United States
    Context: Mike Isabella, director of customer engagement at Timberland, and Daniel Meehan, founder and CEO of mobile advertising technology provider PadSquad, talked with eMarketer about custom ad formats—and why ad tech can no longer ignore creative.
    Publication Date: 3/30/2017
    Name: Wade Allen
    Title: Vice President, Brand and Digital Innovation, Chili’s
    Company: Brinker International
    Topics: Marketing Technology
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Wade Allen, vice president of brand and digital innovation at restaurant chain Chili’s, spoke with eMarketer about the technological challenges of personalization.
    Publication Date: 3/1/2017
    Name: Tim Vu
    Title: Vice President, Digital Experience
    Company: Papa Murphy's
    Topics: Targeting; Marketing Technology
    Geographies: United States
    Industries: Food & Beverage
    Context: Tim Vu, vice president of digital experience at Papa Murphy's, and Amit Jain, CEO of digital marketing company Bridg, spoke with eMarketer about how they identified customers and brought them back into Papa Murphy's pizzerias.
    Publication Date: 2/17/2017
    Name: Phil Wiser
    Title: CTO
    Company: Hearst Corporation
    Topics: Marketing Technology; Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: United States
    Context: With the formation of its Native and Emerging Technologies (NET) group, 100-year-old Hearst is making a push to use augmented reality, artificial intelligence and voice-controlled search to deliver real business value. CTO Phil Wiser explains how.
    Publication Date: 2/16/2017
    Name: Jason Rose
    Title: Senior Vice President, Marketing
    Company: Gigya
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: Jason Rose, senior vice president of marketing at identity management vendor Gigya, spoke with eMarketer about the importance of understanding customer identities.
    Publication Date: 2/3/2017
    Name: Sean Brown
    Title: Chief Technology Officer
    Company: Organic
    Topics: Marketing Technology
    Geographies: United States
    Context: Sean Brown, chief technology officer at creative digital agency Organic, talks about how far the company's clients have come in their adoption of marketing technology, and the journey toward the single customer view.
    Publication Date: 2/3/2017
    Name: Brian Andersen
    Title: Partner
    Company: Luma Partners
    Topics: Marketing Technology
    Geographies: United States
    Context: Brian Andersen, partner at investment bank Luma Partners, discusses 2016's notable trends and acquisitions in the marketing technology space, and the advancements he expects to see in 2017.
    Publication Date: 2/3/2017
    Name: Scott Brinker
    Title: Editor
    Company: Chief Marketing Technologist
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: Scott Brinker, editor of Chief Marketing Technologist, talks about why marketers say they want more data, and what to expect in the marketing technology space going forward.
    Publication Date: 2/2/2017
    Name: John Callan
    Title: Vice President, Marketing
    Company: Boxever
    Topics: Marketing Technology; Personalization
    Geographies: Worldwide
    Context: John Callan, vice president of marketing at customer data and personalization platform Boxever, explains why the company created a customer data platform, and outlines the big obstacles to doing so.
    Publication Date: 2/1/2017
    Name: Duane Schulz
    Title: Vice President, Digital and Demand Marketing and Technology
    Company: Xerox
    Topics: Marketing Technology
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Duane Schulz, vice president of digital and demand marketing and technology at Xerox, tells eMarketer about how the company has wrangled its marketing technology stack and how that has led to organizational changes.
    Publication Date: 1/11/2017
    Name: Matt Keiser
    Title: CEO
    Company: LiveIntent
    Topics: Marketing Technology
    Geographies: United States
    Industries: Telecom
    Context: LiveIntent CEO Matt Keiser discusses the increasing trend of telecom companies investing in ad technology.
    Publication Date: 1/4/2017
    Name: Scott Nelson
    Title: Head of North America
    Company: Viber
    Topics: Mobile Messaging; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Scott Nelson, head of North America at Viber, discusses how chatbots are shaking up the messaging space.
    Publication Date: 12/23/2016
    Name: James Yancey
    Title: CEO and Co-founder
    Company: CloudTags
    Topics: Marketing Technology
    Geographies: United States
    Context: James Yancey, CEO and co-founder of in-store marketing technology provider CloudTags, tells eMarketer how brands like Crate and Barrel and Timberland use his company's in-store technology to increase conversations and collect more customer data.
    Publication Date: 12/19/2016
    Name: Greg Fox
    Title: Chief Revenue Officer
    Company: GasBuddy
    Topics: Mobile Coupons; Marketing Technology
    Geographies: United States
    Context: In addition to offering gas price comparisons, mobile app GasBuddy began using location-based marketing to drive sales at gas station convenience stores. Greg Fox, the company's chief revenue officer, tells eMarketer about the challenges and payoffs of this venture.
    Publication Date: 11/23/2016
    Name: Jean Marc Leclerc
    Title: Vice President, Sales and Marketing
    Company: Honda Canada
    Topics: Social Media Marketing; Real-Time Marketing; Marketing Technology
    Geographies: Canada
    Industries: Automotive
    Context: Jean Marc Leclerc, Honda Canada's vice president of sales and marketing, spoke with eMarketer about the carmaker's forays into the social chatting space and the role of social media in the automotive space.
    Publication Date: 11/16/2016
    Name: Jessica Sousa
    Title: Senior Manager, Customer Marketing
    Company: Lionbridge
    Topics: B2B Sales; B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Jessica Sousa, senior manager of customer marketing at Lionbridge, talks about the company's account-based marketing program, which focuses on cross-sell and upsell opportunities.
    Publication Date: 11/15/2016
    Name: Alex Hertel
    Title: Co-Founder and CEO
    Company: Xperiel
    Topics: Marketing Technology
    Geographies: United States
    Context: Alex Hertel, co-founder and CEO of experiential marketing platform provider Xperiel, talks about how the company works with sports teams to create unique, experience-driven engagement inside and outside stadiums.
    Publication Date: 11/1/2016
    Name: Chris Rorie
    Title: Director, Research and Analytics
    Company: Foursquare
    Topics: Marketing Technology
    Geographies: United States
    Context: Chris Rorie, director of research and analytics at Foursquare, talks about a new product from the location social app.
    Publication Date: 10/31/2016
    Name: Jeff Weiser
    Title: CMO
    Company: Shutterstock
    Topics: Marketing Technology
    Geographies: United States
    Context: Jeff Weiser, CMO of stock photography and editing company Shutterstock, discusses why there should always be a balance between automation and human decision-making.
    Publication Date: 10/27/2016
    Name: Scott Emmons
    Title: Head of the Innovation Lab
    Company: Neiman Marcus
    Topics: Customer Experience; Marketing Technology
    Geographies: United States
    Industries: Retail
    Context: Luxury retailer Neiman Marcus installed digital mirrors at some of its locations that allow customers to compare looks side by side, and tells eMarketer the valuable lessons it learned about in-store technology.
    Publication Date: 9/21/2016
    Name: Rob Sabatini
    Title: Co-Founder and Owner
    Company: Piranha
    Topics: Brand Marketing; Marketing Technology; Virtual & Augmented Reality
    Geographies: United States
    Context: Rob Sabatini, co-founder and owner of marketing agency Piranha, and global brand manager Venicia Gaul discuss an upcoming marketing campaign for St. Giles Hotel, which will use virtual reality (VR) video from 360-degree cameras that were handed out to guests.
    Publication Date: 9/19/2016
    Name: Phil Koserowski
    Title: Vice President, Interactive Marketing
    Company: The Leading Hotels of the World
    Topics: Big Data; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Industries: Travel
    Context: Artificial intelligence (AI) is helping bring discovery back to the travel research process. Phil Koserowski, vice president of interactive marketing at The Leading Hotels of the World (LHW), told eMarketer's Maria Minsker how.
    Publication Date: 9/19/2016
    Name: Nish Parekh
    Title: Program Director, Watson Client Services
    Company: IBM
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Industries: Technology
    Context: Nish Parekh, program director of IBM Watson client services, spoke to eMarketer about how the company's cognitive computing platform is strengthening marketers' decision-making capabilities.
    Publication Date: 9/12/2016
    Name: Jennifer Tidy
    Title: Vice President, Partnerships
    Company: Modiface
    Topics: Marketing Technology
    Geographies: United States
    Industries: Personal Care & Beauty; Retail
    Context: Jennifer Tidy, vice president of partnerships at augmented reality technology provider Modiface, talks about the demand for augmented reality among retailers.
    Publication Date: 8/18/2016
    Title: 18 marketing thought leaders at brands and agencies
    Topics: Big Data; Marketing Technology; Internet of Things (IoT)
    Geographies: United States
    Industries: Marketing Management Trends
    Context: The marketing technology space is buzzing with activity, but it's a transitional time for many brands. eMarketer asked a number of marketing technology experts at some leading brands and agencies about the biggest changes and challenges in the space.
    Publication Date: 8/16/2016
    Name: Brooke Johnson
    Title: Senior Manager, Marketing Optimization
    Company: Extra Space Storage
    Topics: Marketing Technology
    Geographies: United States
    Context: Brooke Johnson, senior manager of marketing optimization at Extra Space Storage, discusses how heat-mapping technology delivers behavioral insight that the brand needs to create better customer journeys.
    Publication Date: 8/8/2016
    Name: Zachary Abbell
    Title: Director, Ecommerce
    Company: Poppin
    Topics: B2B Sales; Marketing Technology
    Geographies: United States
    Context: Zachary Abbell, director of ecommerce at office supply brand Poppin, talks about building a successful B2B ecommerce platform.
    Publication Date: 7/19/2016
    Name: Bonnie Crater
    Title: President and CEO
    Company: Full Circle Insights
    Topics: B2B Marketing; Performance Benchmarks; Multichannel Marketing; Marketing Technology
    Geographies: United States
    Context: Bonnie Crater, president and CEO of Full Circle Insights, discusses how B2B companies are increasingly using more complex attribution models.
    Publication Date: 7/8/2016
    Name: Zachary Abbell
    Title: Director, Ecommerce
    Company: Poppin
    Topics: B2B Sales; Marketing Technology
    Geographies: United States
    Context: Zachary Abbell, director of ecommerce at office supply brand Poppin, talks about the opportunity that business-to-business (B2B) buyers represent.
    Publication Date: 7/6/2016
    Name: Hanna Golota
    Title: Operations Manager
    Company: Globalme
    Topics: Brand Marketing; Consumer Behavior; Mobile Video; Marketing Technology
    Geographies: Asia-Pacific
    Demographics: Languages; Asians
    Context: Hanna Golota, operations manager at localization and translation service Globalme, talks about how localization of marketing efforts means more than just translating languages correctly.
    Publication Date: 7/5/2016
    Name: Anthony Goldbloom
    Title: Co-Founder and CEO
    Company: Kaggle
    Topics: Marketing Technology
    Geographies: United States
    Context: Anthony Goldbloom, co-founder and CEO of data science firm Kaggle, spoke to eMarketer about how the company connects brands such as GE, Facebook and Wal-Mart with data scientists and statisticians
    Publication Date: 7/1/2016
    Name: Bill Dow
    Title: Vice President, Media Product Management
    Company: Weather Services International
    Topics: TV; Marketing Technology; Virtual & Augmented Reality
    Geographies: United States
    Context: Weather Services International's Bill Dow discusses the company's augmented reality tool, and how marketers and advertisers can take advantage of the technology on TV.
    Publication Date: 6/29/2016
    Name: Matt Preschern
    Title: Executive Vice President and CMO
    Company: HCL Technologies
    Topics: B2B Marketing; Marketing Technology
    Geographies: India; United States
    Industries: Marketing Management Trends
    Context: Matt Preschern, executive vice president and CMO of global technology outsourcing firm HCL Technologies, talks about his company's marketing transformation to stay competitive in an increasingly digital world.
    Publication Date: 6/28/2016
    Name: Patrick Charlton
    Title: Director and Co-Founder
    Company: Buzz Radar
    Topics: Real-Time Marketing; Marketing Technology
    Geographies: United States
    Context: Patrick Charlton, director and co-founder of Buzz Radar, spoke about the sentiment analysis his firm did at the Cannes Lions ad festival in June.
    Publication Date: 6/23/2016
    Name: Erica Seidel
    Title: Founder and Principal
    Company: The Connective Good
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Erica Seidel, founder and principal of talent recruiting agency The Connective Good, talks about trends and pitfalls in hiring the right people to excel in today's complex marketing world.
    Publication Date: 6/13/2016
    Name: Tyler Lessard
    Title: CMO
    Company: Vidyard
    Topics: Marketing Technology; Personalization
    Geographies: United States
    Context: Tyler Lessard, CMO of Vidyard, spoke with eMarketer's Maria Minsker about video analytics' role in the marketing stack.
    Publication Date: 6/6/2016
    Name: Chris Paradysz
    Title: Co-Founder and CEO
    Company: PMX Agency
    Topics: Marketing Spending; Targeting; Multichannel Marketing; Big Data; Marketing Technology
    Geographies: United States
    Context: Chris Paradysz, co-founder and CEO of PMX Agency, talks about how brands and agencies are dealing with the transition to more integrated multichannel marketing efforts.
    Publication Date: 5/26/2016
    Name: Anneka Gupta
    Title: Chief Product Officer
    Company: LiveRamp
    Topics: Performance Benchmarks; Multichannel Marketing; Big Data; Marketing Technology; Personalization
    Geographies: United States
    Context: Anneka Gupta, chief product officer at Acxiom-owned data onboarder LiveRamp, speaks to eMarketer about what marketers need to know to navigate the increasingly complex multichannel marketing universe.
    Publication Date: 5/24/2016
    Name: Jay Poropatich
    Title: Senior Director, Digital Marketing
    Company: Staples
    Topics: Marketing Technology
    Geographies: United States
    Context: Jay Poropatich, senior director of digital marketing at Staples, discusses the office supplies retailer's customer relationship management (CRM) priorities.
    Publication Date: 5/19/2016
    Name: Vebeka Guess
    Title: Product Marketing Manager, Adobe Experience Manager
    Company: Adobe
    Topics: Marketing Technology
    Geographies: United States
    Context: Vebeka Guess, product marketing manager of Adobe's Experience Manager, discusses what the vendor's clients expect from marketing technology and how the space is evolving to meet those growing expectations.
    Publication Date: 5/19/2016
    Name: Jillian Ryan
    Title: Analyst
    Company: eMarketer
    Topics: Big Data; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: eMarketer analyst Jillian Ryan shares her advice for marketers new to predictive technology.
    Publication Date: 5/17/2016
    Name: Ahmed Elemam
    Title: Senior Digital Marketing and Analytics Strategist
    Company: WestJet
    Topics: Customer Experience; Marketing Technology
    Geographies: United States
    Industries: Airlines
    Context: Ahmed Elemam, senior digital marketing and analytics strategist at WestJet, discusses why the airline is keeping some technology on premise.
    Publication Date: 5/16/2016
    Name: Len Shneyder
    Title: Vice President, Industry Relations
    Company: SparkPost
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Len Shneyder, vice president of industry relations at email delivery company SparkPost, discusses the role that sales enablement technology plays in aligning and tracking content, as well as keeping the pipeline full.
    Publication Date: 5/16/2016
    Name: Eric Hadley
    Title: Head of Global Marketing
    Company: Outbrain
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Eric Hadley, head of global marketing at content discovery platform Outbrain, talks about the value of marketing and sales alignment, as well as having the technology and process in place to grow the business and drive sales.