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121 Results
Type:
Interview
Topic: Marketing Technology
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 4/18/2018
    Name: Adam Kleinberg
    Title: CEO
    Company: Traction
    Topics: Marketing Technology; Big Data
    Geographies: United States
    Context: As information grows, it can become harder to break through to customers
    Publication Date: 4/11/2018
    Name: Shawn Riegsecker
    Title: Founder and CEO
    Company: Centro
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: Worldwide
    Context: Their prominence is subsiding, but they’re not dead yet
    Publication Date: 4/4/2018
    Name: Erik Requidan
    Title: Vice President, Sales and Programmatic Strategy
    Company: Intermarkets
    Topics: Marketing Technology
    Geographies: United States
    Context: Bid requests contain lead generation tips
    Publication Date: 3/28/2018
    Name: Nikos Acuna
    Title: Chief Visionary
    Company: Sizmek
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: But the technology's role is poised to expand
    Publication Date: 3/21/2018
    Name: Jordan Hoffner
    Title: CEO
    Company: Salon Media Group
    Topics: Marketing Technology; Ad Blocking
    Geographies: United States
    Context: Blockchain and coin mining are finding new uses
    Publication Date: 3/14/2018
    Name: Sara Badler
    Title: Head of Programmatic Revenue and Strategy
    Company: Dotdash
    Topics: Marketing Technology
    Geographies: United States
    Context: These transactions are merging with direct sales
    Publication Date: 3/7/2018
    Name: David Smith
    Title: Founder and CEO
    Company: Mediasmith
    Topics: Marketing Technology
    Geographies: United States
    Context: Analysts waste too much time relabeling data sets
    Publication Date: 3/1/2018
    Name: Alan Wolk
    Title: Co-Founder
    Company: TV[R]EV
    Topics: Marketing Technology; Digital Video
    Geographies: United States
    Context: Real-time ad insertion and automated buying remain clunky
    Publication Date: 2/28/2018
    Name: Brian Rifkin
    Title: Co-Founder
    Company: JW Player
    Topics: Marketing Technology; Digital Video
    Geographies: United States
    Context: Too many ad tags and poor page design create latency
    Publication Date: 2/13/2018
    Name: George Levin
    Title: Co-Founder and CEO
    Company: Getintent
    Topics: Marketing Technology
    Geographies: United States
    Context: Vendors must adjust to the changing digital landscape
    Publication Date: 2/12/2018
    Name: Holly Rollo
    Title: CMO
    Company: RSA
    Topics: Marketing Technology
    Geographies: United States
    Context: It’s risky business
    Publication Date: 2/7/2018
    Name: Jeremy Hlavacek
    Title: Head of Global Automated Monetization, Watson Advertising
    Company: IBM
    Topics: Marketing Technology; Digital Media Buying
    Geographies: United States
    Context: Diverting resources from ad sales to data is a hard sell
    Publication Date: 2/7/2018
    Name: Rob Griffin
    Title: Consultant
    Company: -
    Topics: Big Data; Marketing Technology; Performance Benchmarks
    Geographies: United States
    Context: And the technology challenges ahead
    Publication Date: 1/30/2018
    Name: David Jonker
    Title: Vice President, Thought Leadership Marketing
    Company: SAP
    Topics: Content Marketing; B2B Marketing; Artificial Intelligence (AI); Marketing Technology
    Geographies: Worldwide
    Context: Every customer gets a tailored experience
    Publication Date: 1/2/2018
    Name: Kate Hiscox
    Title: Founder and CEO
    Company: Venzee
    Topics: Marketing Technology
    Geographies: United States
    Context: Kate Hiscox, founder and CEO of Venzee, discusses how blockchain could transform the retail supply chain.
    Publication Date: 12/19/2017
    Name: Radoslaw Dobrolecki
    Title: US Business Development Director
    Company: RTB House
    Topics: Marketing Tactics; Digital Display Advertising; Marketing Technology; Artificial Intelligence (AI)
    Geographies: Worldwide
    Context: Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.
    Publication Date: 12/18/2017
    Name: Ian McKee
    Title: Founder and CEO
    Company: Vuulr
    Topics: Digital Advertising; Marketing Technology
    Geographies: Worldwide; Singapore
    Context: Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
    Publication Date: 12/12/2017
    Name: Yuval Ben-Itzhak
    Title: CEO
    Company: Socialbakers
    Topics: Social Media Marketing; Performance Benchmarks; Marketing Technology
    Geographies: Worldwide
    Context: Yuval Ben-Itzhak, CEO of Socialbakers, discusses how social media marketing technology has changed to meet marketers' needs.
    Publication Date: 11/21/2017
    Name: Lou Orfanos
    Title: Head of Sales and Marketing
    Company: Localytics
    Topics: Mobile Apps; Marketing Technology
    Geographies: United States
    Context: Lou Orfanos, head of sales and marketing at Localytics, spoke with eMarketer about tactics and technologies that are helping marketers build up their apps' active and engaged user bases.
    Publication Date: 11/17/2017
    Name: Chris Victory
    Title: Vice President, Partnerships
    Company: MediaMath
    Topics: Marketing Technology; Programmatic Advertising; Artificial Intelligence (AI)
    Geographies: United States
    Context: Chris Victory, vice president of partnerships at demand-side platform MediaMath, discusses the applications of AI in the programmatic space.
    Publication Date: 11/14/2017
    Name: Caroline Klatt
    Title: CEO
    Company: Headliner Labs
    Topics: Mobile Messaging; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Caroline Klatt, CEO of chatbot software platform Headliner Labs, spoke with eMarketer about how artificial intelligence in messaging environments can help marketers in more ways than they might realize.
    Publication Date: 11/7/2017
    Name: Matthew Tharp
    Title: Chief Evangelist
    Company: Bpm'online
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Matthew Tharp, chief evangelist at CRM and business process management platform Bpm’online, discusses the industry’s technology proliferation problem.
    Publication Date: 10/31/2017
    Name: Noelle Perez
    Title: Senior Manager, Digital Advancement and Innovation
    Company: The Hershey Company
    Topics: Social Media Marketing; Marketing Technology
    Geographies: United States
    Context: Hershey executives talk about their decision-making process when it comes to marketing technology.
    Publication Date: 10/24/2017
    Name: Rob Trauber
    Title: CEO
    Company: Johnny Was
    Topics: Marketing Technology; Influencer Marketing
    Geographies: United States
    Context: Rob Trauber, CEO of Johnny Was, and Zackary Cantor, director of decision sciences at GlobalWide Media, discuss the importance of data-driven influencer marketing.
    Publication Date: 10/16/2017
    Name: Julie Fleischer
    Title: Vice President, Product Marketing
    Company: Neustar
    Topics: Marketing Technology; Marketing Measurement Surveys
    Geographies: United States
    Context: Julie Fleischer, vice president of product marketing at Neustar, talks about the importance of marketing measurement tools and other key investments that organizations should be making.
    Publication Date: 10/10/2017
    Name: Paul Josephsen
    Title: CMO
    Company: Adslot
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: United States
    Context: Paul Josephsen, CMO of programmatic trading provider Adslot, discusses the challenges of programmatic advertising.
    Publication Date: 10/9/2017
    Name: Evyenia Wilkins
    Title: Vice President, Account-Based Marketing
    Company: Traackr
    Topics: B2B Sales; Lead Generation; B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Evyenia Wilkins, vice president of account-based marketing at Traackr, explains why her company moved forward with ABM before investing in marketing technology.
    Publication Date: 10/3/2017
    Name: Julie Lyle
    Title: Chief Revenue Officer
    Company: DemandJump
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Julie Lyle, chief revenue officer at acquisition marketing platform DemandJump, talks about how artificial intelligence could help map the customer journey.
    Publication Date: 9/28/2017
    Name: Jay Friedman
    Title: Partner and COO
    Company: Goodway Group
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: United States
    Context: Jay Friedman, partner and COO at Goodway Group, discusses how header bidding will trigger platform consolidation in the industry and affect buyers.
    Publication Date: 9/21/2017
    Name: Allon Caidar
    Title: Co-Founder and CEO
    Company: TVPage
    Topics: Digital Video; Digital Video Advertising; Marketing Technology
    Geographies: United States
    Context: Allon Caidar, co-founder and CEO of TVPage, explains why a content management system isn't enough for brands' growing volume of videos.
    Publication Date: 9/20/2017
    Name: Chris Rothstein
    Title: CEO
    Company: Groove
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Chris Rothstein, CEO of sales enablement technology Groove, talks about the missing pieces in the marketing technology stack for B2Bs.
    Publication Date: 9/18/2017
    Name: Dustin Engel
    Title: Head of Analytics and Data Activation
    Company: PMG
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Industries: Advertising Agencies
    Context: Dustin Engel, head of analytics and data activation at PMG, discusses whether agencies can fill key technology gaps for brands.
    Publication Date: 9/11/2017
    Name: Peter Foster
    Title: General Manager, Global Advertising and Brand Solutions
    Company: Match Group
    Topics: Multichannel Marketing; Marketing Technology
    Geographies: United States
    Context: Peter Foster, general manager of global advertising and brand solutions at Match Group, provides a publisher's view on the attribution dilemma.
    Publication Date: 9/5/2017
    Name: Michael Fauscette
    Title: Chief Research Officer
    Company: G2 Crowd
    Topics: Marketing Technology
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Michael Fauscette, chief research officer at crowdsourced technology review platform G2 Crowd, talks about how small businesses make technology investment decisions.
    Publication Date: 8/29/2017
    Name: Chaitanya Chandrasekar
    Title: CEO and Co-Founder
    Company: QuanticMind
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Chaitanya Chandrasekar, CEO and co-founder of predictive advertising platform QuanticMind, describes the impact artificial intelligence is having on marketing technology.
    Publication Date: 8/21/2017
    Name: Patrick Flanagan, Vice President, Digital Marketing and Strategy, Simon Property Group
    Title: Christian Brucculeri, CEO, Snaps
    Topics: Mobile Messaging; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Patrick Flanagan, vice president of digital marketing and strategy at Simon Property Group, and Christian Brucculeri, CEO of Snaps, talk about the hurdles associated with building a retail chatbot.
    Publication Date: 8/15/2017
    Name: John Suh, CEO, LegalZoom
    Title: Ryan Steelberg, President, Veritone One
    Topics: Radio; Radio Ad Spending; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: John Suh, CEO at LegalZoom, and Ryan Steelberg, president of audio analytics company Vertione One, describe how artificial intelligence can improve audio ad tracking.
    Publication Date: 8/8/2017
    Name: Jason VandeBoom
    Title: Founder and CEO
    Company: ActiveCampaign
    Topics: Marketing Technology
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Jason VandeBoom, founder and CEO at ActiveCampaign, explains why best-of-breed marketing tools aren’t just for large corporations.
    Publication Date: 8/1/2017
    Name: Jack Hogan
    Title: CTO
    Company: Lifescript
    Topics: Marketing Technology; Programmatic Ad Spending
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: Jack Hogan, CTO at Lifescript, talks about how pharmaceutical companies can leverage programmatic advertising in spite of tough industry regulations.
    Publication Date: 7/31/2017
    Name: Alvin Wang Graylin
    Title: China Regional President, Vive
    Company: HTC
    Topics: Marketing Technology; Virtual & Augmented Reality
    Geographies: China
    Context: Alvin Wang Graylin, HTC's China regional president of the Vive brand, talks about why China is ahead of the pack in virtual reality (VR) adoption.
    Publication Date: 7/25/2017
    Name: Clive Armitage
    Title: CEO
    Company: Agent3
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Context: Clive Armitage, CEO of Agent3, explains how marketers should choose technology that helps make sense of data.
    Publication Date: 7/13/2017
    Name: Dale Renner
    Title: CEO
    Company: RedPoint Global
    Topics: Marketing Technology
    Geographies: United States
    Context: Dale Renner, CEO at data management company RedPoint Global, explains what makes a good master data management tool.
    Publication Date: 7/10/2017
    Name: Gulshan Verma
    Title: Chief Revenue Officer
    Company: Times Internet
    Topics: Digital Advertising; Marketing Technology
    Geographies: India
    Industries: Media & Entertainment
    Context: Gulshan Verma, chief revenue officer of Times Internet, discusses the company's expansion into digital services like food delivery and financial tools, and dissects the trends driving digital advertising growth in India.
    Publication Date: 7/10/2017
    Name: Shannon Dougall
    Title: Vice President, Marketing
    Company: Uberflip
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Uberflip's vice president of marketing, Shannon Dougall, explains how multitouch attribution paints a clear picture of how leads from its events move through the purchase funnel.
    Publication Date: 7/5/2017
    Name: Ashley Stirrup
    Title: CMO
    Company: Talend
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Context: Ashley Stirrup, CMO at Talend, discusses why even brand marketers with a wealth of customer data can make consumers question just how well a brand actually knows them.
    Publication Date: 6/30/2017
    Name: Alon Alroy
    Title: Co-Founder and Chief of Marketing
    Company: Bizzabo
    Topics: B2B Marketing; Content Marketing; Marketing Technology
    Geographies: United States
    Context: Alon Alroy, co-founder and chief of marketing at Bizzabo, outlines the key components of an event technology stack.
    Publication Date: 6/27/2017
    Name: Bill Magnuson, CEO and Co-Founder, Appboy
    Title: Tanner McGrath, Lead Product Manager, Postmates
    Topics: Email Marketing; Big Data; Marketing Technology
    Geographies: United States
    Context: Postmates’ Tanner McGrath and Appboy’s Bill Magnuson discuss how real-time data insights help improve broad marketing campaigns both immediately and in the long term.
    Publication Date: 6/20/2017
    Name: Tony Branda
    Title: Chief Data and Analytics Officer
    Company: Embrace Home Loans
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Context: Tony Branda, chief data and analytics officer at mortgage lender Embrace Home Loans, discusses how the company chose the right partner to integrate and manage its marketing technology stack.
    Publication Date: 6/13/2017
    Name: Scott Webb
    Title: President
    Company: Avionos
    Topics: Marketing Technology
    Geographies: United States
    Industries: Technology
    Context: Scott Webb, president of cloud technology provider Avionos, talks about a surprising path for the future of marketing clouds.
    Publication Date: 6/2/2017
    Name: Peter Cassidy
    Title: Founder and Chief Product Officer
    Company: Stackla
    Topics: Content Marketing; Marketing Technology
    Geographies: United States
    Context: Peter Cassidy, founder and chief product officer of social media content aggregation platform Stackla, talks about the larger role machine learning will play in content marketing.