Publication Date: 4/17/2018
Topics: Big Data; Marketing Technology
Geographies: North America
Context: Using data analytics for decision making; Priorities; Challenges; Streamlining marketing with technology; Integrating data across more technologies; Developing a more effective strategy; Improving data quality and accuracy; Generating reliable and relevant data; Using predictive marketing and AI
Publication Date: 3/29/2018
Topics: B2B Marketing; Marketing Technology
Geographies: United States
Context: Influenced revenues; Multitouch attribution; Sourced revenues; Sales velocity; ABM reporting
Publication Date: 3/29/2018
Topics: B2B Marketing; Marketing Technology
Geographies: United States
Context: Database list management; Number of third party integrations including CRM; Overall usability; Ease of landing page email design; Lead account scoring; Sophisticated multichannel campaign capabilities; Vendors sender score reputation; Actionable analytics reporting
Publication Date: 3/29/2018
Topics: B2B Marketing; Marketing Technology
Geographies: United States
Context: Actionable analytics reporting; Database list management; Ease of landing page email design; Number of third party integrations including CRM; Overall usability; Lead account scoring; Sophisticated multichannel campaign capabilities; Vendors sender score reputation
Publication Date: 3/23/2018
Topics: Digital Retail Practices; Mcommerce; Omnichannel Retailing; Marketing Technology
Geographies: United States
Context: CRM personalization; Multichannel customer behavioral segmentation; Mobile devices for associates manager; Location based sensing for marketing communication; In store pickup return; Mobile point of sale; Promotion optimization; Multichannel frequent shopper tracking; Ecommerce platform; Clienteling guided selling; Point of sale software; Price optimization; Real time inventory visibility; Split tickets omnistore; Campaign analytics and forecasting; Digital devices signage magic mirrors etc
Publication Date: 3/20/2018
Topics: Marketing Technology
Geographies: United Kingdom; United States
Industries: Marketing Management Trends
Context: Customer engagement; Brand development; Brand awareness; Customer loyalty; Automation
Publication Date: 3/20/2018
Topics: Marketing Technology; Artificial Intelligence (AI)
Geographies: United States
Context: Blockchain; Discovery phase; Considering possible vendors; Selected a vendor; Tried a vendor and have already moved on to another; Artificial intelligence; Facial recognition technologies; Voice activated technologies
Publication Date: 3/20/2018
Topics: Big Data; Marketing Technology
Geographies: United States
Context: I waste no time doing this; A few minutes; Half an hour; An hour; More than an hour
Publication Date: 3/12/2018
Topics: Search; Marketing Technology; Personalization; Internet of Things (IoT); Virtual & Augmented Reality; Artificial Intelligence (AI)
Geographies: Worldwide
Industries: Marketing Management Trends
Context: Consumer personalization; Artificial intelligence; Voice search; Mobile optimization; Internet of things applications; Blockchain; Virtual reality; Account based marketing; Other
Publication Date: 3/5/2018
Topics: Big Data; Marketing Technology; Internet of Things (IoT); Artificial Intelligence (AI)
Geographies: Worldwide
Context: Cybersecurity; Big data analytics; Enterprise cloud; AI; D printing; Business process management solutions; ERP and enterprise application implementation modernization; Internet of things; Enterprise service management solutions; Dev ops and Agile; APIs; Blockchain; Mainframe modernization
Publication Date: 2/21/2018
Topics: Marketing Technology
Geographies: Worldwide
Context: Time constraints; Business and IT misalignment; Legacy infrastructure and systems; Integrating siloed apps and data; Lack of skill sets and experience within existing IT team; Risk management compliance and or legal implications; Company culture and mindset; Hiring and retaining the IT team
Publication Date: 2/21/2018
Topics: Marketing Technology
Geographies: Worldwide
Context: Modernizing legacy systems; Integrating SaaS apps; Investing in mobile apps; Migrating apps to the cloud; Setting up an ecommerce platform; Automating business processes; Developing an omnichannel strategy; Improving customer onboarding; Introducing new products and services faster; Improving sales productivity; Improving employee onboarding; Rationalizing your product portfolio; Improving partner onboarding; Reconciling systems acquired through MA
Publication Date: 2/21/2018
Topics: Marketing Technology
Geographies: Worldwide
Context: Increase ITs operational efficiency; Improve customer experience; Increase business efficiency; Introduce new products and services faster; Improve employee experience; Improve partner experience
Publication Date: 2/21/2018
Topics: Marketing Technology
Geographies: Worldwide
Context: Not yet but in the next year; Not yet but in the next years
Publication Date: 2/20/2018
Topics: Customer Experience; Big Data; Marketing Technology; Internet of Things (IoT); Virtual & Augmented Reality; Artificial Intelligence (AI)
Geographies: United States
Context: Big data analytics; Internet of things; Machine learning; Artificial intelligence; Next generation mobile apps; Converged infrastructure; Blockchain; Data lakes; Virtual reality; Augmented reality
Publication Date: 2/20/2018
Topics: Customer Experience; Marketing Technology
Geographies: United States
Context: Yes already do; Not yet but definitely will; Not yet but probably will; Not yet and probably wont
Publication Date: 2/12/2018
Topics: Big Data; Marketing Technology
Geographies: North America
Context: Predictive analytics and modeling; Cross channel measurement and channel attribution; Campaign management segmentation and audience selection; CRM prospect database management; Marketing automation rules driven decision making and messaging; Data management platform DMP; Data processing and hygiene; Campaign reporting and measurement; Data visualization
Publication Date: 2/6/2018
Topics: Marketing Technology; Artificial Intelligence (AI)
Geographies: United States
Context: Engaging with customers using apps websites and social media; Engaging with customers using sales tools; Optimizing product or service operations; Collecting customer payments at optimal times; Retiring customer relationships
Publication Date: 2/6/2018
Topics: Marketing Technology; Artificial Intelligence (AI)
Geographies: United States
Context: Current; Expected
Publication Date: 2/6/2018
Topics: Marketing Technology; Artificial Intelligence (AI)
Geographies: United States
Context: Improve the customer experience; Optimize operations for improved speed
efficiency and agility of business execution; Improve interactions with customers through
mobile apps and other digital channels; Increase business performance and improve key performance indicators KPIs
Publication Date: 2/5/2018
Topics: Big Data; Marketing Technology
Geographies: Worldwide
Industries: Marketing Management Trends
Context: Acting on it; Talking about it; Doing nothing
Publication Date: 2/5/2018
Topics: Big Data; Marketing Technology
Geographies: Worldwide
Industries: Marketing Management Trends
Context: Using data analytics for decision making; Priority; Challenge; Improving data quality and accuracy; Integrating data across more technologies; Generating reliable and relevant data; Developing a more effective strategy; Streamlining marketing with technology; Using predictive marketing and AI
Publication Date: 1/23/2018
Topics: Targeting; B2B Marketing; Big Data; Marketing Technology
Geographies: United States
Context: Investing in data and data analytics; Targeting new customer groups; Investing in new marketing technologies; Revamping pricing strategy or pricing model; Expanding or refining distribution channels; Expanding social media outreach; Hiring more people in sales and marketing; Hiring more people with analytics skills; Introducing or enhancing customer loyalty programs; Working with third party data and analytics firm; Other
Publication Date: 1/18/2018
Topics: B2B Marketing; Marketing Technology
Geographies: Australia
Context: Dont know
Publication Date: 1/18/2018
Topics: B2B Marketing; Marketing Technology; Marketing Measurement Surveys
Geographies: Worldwide
Context: BB; BC; Evenly split; CRM report or dashboard; Data management platform DMP; Website analytics platform; Reporting provided within my ad platform; Marketing attribution platform; In house homegrown solution; Spreadsheets; Marketing automation platform
Publication Date: 1/17/2018
Topics: Content Marketing; Marketing Technology
Geographies: United Kingdom
Context: Analytics tools; Email marketing technology email focused; Content management system; Marketing automation software; Webinar online presentation platforms; Video tools platforms; Content collaboration workflow software; Content planning creation software; Content promotion distribution software; Content optimization software; Digital asset management DAM system file storage; Other
Publication Date: 1/8/2018
Topics: B2B Marketing; Marketing Technology; Artificial Intelligence (AI)
Geographies: Worldwide
Context: BC; Very likely; Somewhat
likely; Somewhat
unlikely; Very unlikely; Dont know; BB
Publication Date: 1/8/2018
Topics: Marketing Technology; Programmatic Advertising
Geographies: Worldwide
Context: Goes; Should go
Publication Date: 1/8/2018
Topics: Marketing Technology; Programmatic Advertising
Geographies: Worldwide
Context: Data targeting; Data management platforms DPMs; Demand side platforms DSPs; Advertiser ad serving; Pre bid decisioning targeting; Verification
Publication Date: 1/3/2018
Topics: Local Advertising; Content Marketing; Marketing Technology; Programmatic Ad Spending; Virtual & Augmented Reality; Artificial Intelligence (AI)
Geographies: China
Context: DMP data management platform; Artificial intelligence; na; AR VR; Programmatic buying; Automated marketing; Marketing cloud; LBS location based service; Automated planning; Real time bidding
Publication Date: 12/14/2017
Topics: Marketing Technology
Geographies: Austria; Belgium; Czech Republic; Denmark; Estonia; Finland; France; Germany; Greece; Hungary; Ireland; Italy; Latvia; Netherlands; Norway; Poland; Portugal; Romania; Slovakia; Spain; Sweden; Turkey; United Kingdom
Context: Austria; Belgium; Bulgaria; Croatia; Cyprus; Czech Republic; Denmark; Estonia; Finland; France; Germany; Greece; Hungary; Iceland; na; Ireland; Italy; Latvia; Lithuania; Luxembourg; Macedonia; Malta; Netherlands; Norway; Poland; Portugal; Romania; Slovakia; Slovenia; Spain; Sweden; Turkey; UK
Publication Date: 12/12/2017
Topics: Big Data; Marketing Technology
Geographies: Worldwide
Publication Date: 12/12/2017
Topics: Marketing Technology
Geographies: Worldwide
Context: K; K K; K million; million; I am not the budget holder decision maker
Publication Date: 12/12/2017
Topics: Marketing Technology
Geographies: Worldwide
Context: Dont know
Publication Date: 12/12/2017
Topics: Marketing Technology
Geographies: United States
Industries: Small Business (SMB)
Context: Cost; Im not familiar with marketing automation software; Dont know where to start; Lack of time; No marketing team to execute; Lack of need; Complexity of use; Lack of technical skills; Inability to measure results; Poor integration with other software; Intimidation fear
Publication Date: 12/8/2017
Topics: Marketing Technology; Personalization
Geographies: North America; United Kingdom
Industries: Travel; Financial Services; Retail
Context: Financial services; Travel hospitality; Retail; Already using; Will use in the next months; Will use in the next months; No plans; Not familiar enough with machine learning to use
Publication Date: 12/7/2017
Topics: Marketing Technology; Digital Travel Sales
Geographies: North America
Industries: Digital Travel; Hotels & Motels; Restaurants & Dining
Context: OTA; Restaurants; Hospitality; Transportation; Socialmonitoring publishing measuring; Mobile experience analytics; Data management; Analytics measurement; Marketing automation; Programmatic buying retargeting; Artificial intelligence machine learning; Conversation commerce chatbots virtual agents etc
Publication Date: 12/6/2017
Topics: Content Marketing; Marketing Technology
Geographies: North America
Context: Analytics tools; Email marketing technology email focused; Content management system; Marketing automation software automation focused; Video tools platforms; Content collaboration workflow software; Content promotion distribution software; Webinar online presentation platforms; Content planning creation software; Digital asset management DAM system file storage; Content optimization software; Other
Publication Date: 12/4/2017
Topics: Marketing Spending; Marketing Technology
Geographies: United States
Context: Current; Planned
Publication Date: 12/4/2017
Topics: Marketing Spending; Marketing Technology
Geographies: United States
Context: Yes accelerating; Yes but decelerating; Dont know
Publication Date: 12/4/2017
Topics: Marketing Technology
Geographies: United States
Context: Tech features functionality; `; Price; Domain knowledge; Integrated end to end offering; Relationship
Publication Date: 12/4/2017
Topics: Marketing Technology
Geographies: United States
Industries: Advertising Agencies
Context: Tech solutions such as with big data; Domain knowledge; Creative design capabilities; Price; Relationship; Agile flexible operating model; Integrated end to end offering; Scale; Other; No engagement
Publication Date: 11/27/2017
Topics: Big Data; Marketing Technology
Geographies: United States
Context: Availability of technical support services; Demonstrated understanding of my firms specific data challenges; Size financial viability; Reputation; Collaborative culture and pleasant communications; Availability of strategic consulting services; Ease of use; Clearly communicated innovation roadmap; Clearly stated business model that aligns with our goals; Expertise in my firms industry; Proven focus on customer success; Low cost
Publication Date: 11/27/2017
Topics: Big Data; Marketing Technology
Geographies: United States
Context: Improving customer satisfaction; Improving customer loyalty or retention; Improving ROI ROMI on marketing spend; Increasing brand awareness; Faster innovation of our marketing initiatives; Driving better customer engagement; Improving customer financial outcomes; Expanding capability to test new marketing initiatives
Publication Date: 11/27/2017
Topics: Big Data; Marketing Technology
Geographies: United States
Context: Inadequate data science tools and applications; Marketing planning execution dont adequately incorporate data and analytics; Lack of experience in translating data into insights and action; Inadequate reporting and performance tools and applications; Lack of staff resources; Inadequate tools for distributing access to data and insights; Poor infrastructure for data collection management and storage; Poorly defined designed data collection practices; Lack of support from executives; Lack of technical expertise; Poorly defined designed data quality practices
Publication Date: 11/27/2017
Topics: Big Data; Marketing Technology
Geographies: United States
Context: Easy access to all media and
customer data; Extremely very important; Somewhat important; Not at all important; Analysis ready data; Reporting and analysis tools; Tools to enable activation of
insights; Advanced analytic capability
Publication Date: 11/16/2017
Topics: B2B Marketing; Marketing Technology
Geographies: United States
Context: Campaign analytics; Retargeting; Campaign reporting dashboard; A B testing; Search engine optimization; Audience segmentation; CRM integration; Lead scoring grading; Content personalization; Data onboarding; Influencer identification; Predictive data
Publication Date: 11/15/2017
Topics: Content Marketing; Marketing Technology
Geographies: Australia
Context: Analytics tools; Email marketing technology email focused; Content management system; Marketing automation software automation focused; Video tools platforms; Webinar online presentation platforms; Content promotion distribution software; Content collaboration workflow software; Content planning creation software; Digital asset management DAM system file storage; Content optimization software; Other
Publication Date: 11/14/2017
Topics: Marketing Spending; Marketing Technology
Geographies: North America; United Kingdom
Context: Labor; Martech; Paid media; Services
Publication Date: 11/1/2017
Topics: Marketing Technology; Personalization
Geographies: United States
Context: Customer database; Marketing strategy; Social media analytics; Predictive analytics; Omnichannel purchase tracking; Omnichannel customer behavior segmentation; Campaign optimization for analysis and forecasting