Context: Using data analytics for decision making; Priorities; Challenges; Streamlining marketing with technology; Integrating data across more technologies; Developing a more effective strategy; Improving data quality and accuracy; Generating reliable and relevant data; Using predictive marketing and AI

Context: Acting on it; Talking about it; Doing nothing

Context: Influenced revenues; Multitouch attribution; Sourced revenues; Sales velocity; ABM reporting

Context: Database list management; Number of third party integrations including CRM; Overall usability; Ease of landing page email design; Lead account scoring; Sophisticated multichannel campaign capabilities; Vendors sender score reputation; Actionable analytics reporting

Context: Actionable analytics reporting; Database list management; Ease of landing page email design; Number of third party integrations including CRM; Overall usability; Lead account scoring; Sophisticated multichannel campaign capabilities; Vendors sender score reputation

Context: CRM personalization; Multichannel customer behavioral segmentation; Mobile devices for associates manager; Location based sensing for marketing communication; In store pickup return; Mobile point of sale; Promotion optimization; Multichannel frequent shopper tracking; Ecommerce platform; Clienteling guided selling; Point of sale software; Price optimization; Real time inventory visibility; Split tickets omnistore; Campaign analytics and forecasting; Digital devices signage magic mirrors etc

Context: Customer engagement; Brand development; Brand awareness; Customer loyalty; Automation

Context: Blockchain; Discovery phase; Considering possible vendors; Selected a vendor; Tried a vendor and have already moved on to another; Artificial intelligence; Facial recognition technologies; Voice activated technologies

Context: I waste no time doing this; A few minutes; Half an hour; An hour; More than an hour

Context: Consumer personalization; Artificial intelligence; Voice search; Mobile optimization; Internet of things applications; Blockchain; Virtual reality; Account based marketing; Other

Context: Cybersecurity; Big data analytics; Enterprise cloud; AI; D printing; Business process management solutions; ERP and enterprise application implementation modernization; Internet of things; Enterprise service management solutions; Dev ops and Agile; APIs; Blockchain; Mainframe modernization

Context: Time constraints; Business and IT misalignment; Legacy infrastructure and systems; Integrating siloed apps and data; Lack of skill sets and experience within existing IT team; Risk management compliance and or legal implications; Company culture and mindset; Hiring and retaining the IT team

Context: Modernizing legacy systems; Integrating SaaS apps; Investing in mobile apps; Migrating apps to the cloud; Setting up an ecommerce platform; Automating business processes; Developing an omnichannel strategy; Improving customer onboarding; Introducing new products and services faster; Improving sales productivity; Improving employee onboarding; Rationalizing your product portfolio; Improving partner onboarding; Reconciling systems acquired through MA

Context: Increase ITs operational efficiency; Improve customer experience; Increase business efficiency; Introduce new products and services faster; Improve employee experience; Improve partner experience

Context: Not yet but in the next year; Not yet but in the next years

Context: Big data analytics; Internet of things; Machine learning; Artificial intelligence; Next generation mobile apps; Converged infrastructure; Blockchain; Data lakes; Virtual reality; Augmented reality

Context: Yes already do; Not yet but definitely will; Not yet but probably will; Not yet and probably wont

Context: Predictive analytics and modeling; Cross channel measurement and channel attribution; Campaign management segmentation and audience selection; CRM prospect database management; Marketing automation rules driven decision making and messaging; Data management platform DMP; Data processing and hygiene; Campaign reporting and measurement; Data visualization

Context: Engaging with customers using apps websites and social media; Engaging with customers using sales tools; Optimizing product or service operations; Collecting customer payments at optimal times; Retiring customer relationships

Context: Current; Expected

Context: Improve the customer experience; Optimize operations for improved speed efficiency and agility of business execution; Improve interactions with customers through mobile apps and other digital channels; Increase business performance and improve key performance indicators KPIs

Context: Acting on it; Talking about it; Doing nothing

Context: Using data analytics for decision making; Priority; Challenge; Improving data quality and accuracy; Integrating data across more technologies; Generating reliable and relevant data; Developing a more effective strategy; Streamlining marketing with technology; Using predictive marketing and AI

Context: Investing in data and data analytics; Targeting new customer groups; Investing in new marketing technologies; Revamping pricing strategy or pricing model; Expanding or refining distribution channels; Expanding social media outreach; Hiring more people in sales and marketing; Hiring more people with analytics skills; Introducing or enhancing customer loyalty programs; Working with third party data and analytics firm; Other

Context: Dont know

Context: BB; BC; Evenly split; CRM report or dashboard; Data management platform DMP; Website analytics platform; Reporting provided within my ad platform; Marketing attribution platform; In house homegrown solution; Spreadsheets; Marketing automation platform

Context: Analytics tools; Email marketing technology email focused; Content management system; Marketing automation software; Webinar online presentation platforms; Video tools platforms; Content collaboration workflow software; Content planning creation software; Content promotion distribution software; Content optimization software; Digital asset management DAM system file storage; Other

Context: BC; Very likely; Somewhat likely; Somewhat unlikely; Very unlikely; Dont know; BB

Context: Goes; Should go

Context: Data targeting; Data management platforms DPMs; Demand side platforms DSPs; Advertiser ad serving; Pre bid decisioning targeting; Verification

Context: DMP data management platform; Artificial intelligence; na; AR VR; Programmatic buying; Automated marketing; Marketing cloud; LBS location based service; Automated planning; Real time bidding

Context: Austria; Belgium; Bulgaria; Croatia; Cyprus; Czech Republic; Denmark; Estonia; Finland; France; Germany; Greece; Hungary; Iceland; na; Ireland; Italy; Latvia; Lithuania; Luxembourg; Macedonia; Malta; Netherlands; Norway; Poland; Portugal; Romania; Slovakia; Slovenia; Spain; Sweden; Turkey; UK

Context: K; K K; K million; million; I am not the budget holder decision maker

Context: Dont know

Context: Cost; Im not familiar with marketing automation software; Dont know where to start; Lack of time; No marketing team to execute; Lack of need; Complexity of use; Lack of technical skills; Inability to measure results; Poor integration with other software; Intimidation fear

Context: Financial services; Travel hospitality; Retail; Already using; Will use in the next months; Will use in the next months; No plans; Not familiar enough with machine learning to use

Context: OTA; Restaurants; Hospitality; Transportation; Socialmonitoring publishing measuring; Mobile experience analytics; Data management; Analytics measurement; Marketing automation; Programmatic buying retargeting; Artificial intelligence machine learning; Conversation commerce chatbots virtual agents etc

Context: Analytics tools; Email marketing technology email focused; Content management system; Marketing automation software automation focused; Video tools platforms; Content collaboration workflow software; Content promotion distribution software; Webinar online presentation platforms; Content planning creation software; Digital asset management DAM system file storage; Content optimization software; Other

Context: Current; Planned

Context: Yes accelerating; Yes but decelerating; Dont know

Context: Tech features functionality; `; Price; Domain knowledge; Integrated end to end offering; Relationship

Context: Tech solutions such as with big data; Domain knowledge; Creative design capabilities; Price; Relationship; Agile flexible operating model; Integrated end to end offering; Scale; Other; No engagement

Context: Availability of technical support services; Demonstrated understanding of my firms specific data challenges; Size financial viability; Reputation; Collaborative culture and pleasant communications; Availability of strategic consulting services; Ease of use; Clearly communicated innovation roadmap; Clearly stated business model that aligns with our goals; Expertise in my firms industry; Proven focus on customer success; Low cost

Context: Improving customer satisfaction; Improving customer loyalty or retention; Improving ROI ROMI on marketing spend; Increasing brand awareness; Faster innovation of our marketing initiatives; Driving better customer engagement; Improving customer financial outcomes; Expanding capability to test new marketing initiatives

Context: Inadequate data science tools and applications; Marketing planning execution dont adequately incorporate data and analytics; Lack of experience in translating data into insights and action; Inadequate reporting and performance tools and applications; Lack of staff resources; Inadequate tools for distributing access to data and insights; Poor infrastructure for data collection management and storage; Poorly defined designed data collection practices; Lack of support from executives; Lack of technical expertise; Poorly defined designed data quality practices

Context: Easy access to all media and customer data; Extremely very important; Somewhat important; Not at all important; Analysis ready data; Reporting and analysis tools; Tools to enable activation of insights; Advanced analytic capability

Context: Campaign analytics; Retargeting; Campaign reporting dashboard; A B testing; Search engine optimization; Audience segmentation; CRM integration; Lead scoring grading; Content personalization; Data onboarding; Influencer identification; Predictive data

Context: Analytics tools; Email marketing technology email focused; Content management system; Marketing automation software automation focused; Video tools platforms; Webinar online presentation platforms; Content promotion distribution software; Content collaboration workflow software; Content planning creation software; Digital asset management DAM system file storage; Content optimization software; Other

Context: Labor; Martech; Paid media; Services